Masters in International business syllabus
The syllabus for masters in international business includes wide-ranging management topics that are studied from an international point of view, which leads to an increase in international business jobs. The focus of this course is mainly on the skills and knowledge that students can learn, which will help them in their future corporate careers. Fundamental management principles and techniques are taught from an international perspective to help students understand concepts from a global viewpoint. Take a look at a sample syllabus below:
- Introductory modules;
- Economics and finance;
- Operations and strategy;
- Innovation and technology management;
- International management;
- International business;
- Foreign languages;
- Business analysis and research.
- Research methodology;
- Research management;
What are the major job roles after completing a masters in international business?
Earning a masters degree in this field opens up a great deal of avenues and job opportunities for students. Take a look at some of these job roles:
- International marketing director: This is one of the most lucrative job roles students can get after completing a masters in international business. International marketing directors are accountable for increasing their organisation’s share and profits in the international markets. They must have an idea of global trends and standards so they can assist in developing products according to these standards and trends. They also play a key role in formulating competitive pricing strategies. Students should only decide to opt for this role in their future careers if they are competitive, critical thinkers, creative, and decisive. Additionally, being able to speak foreign languages would be a feather in the hat. According to a study conducted by the U.S. Bureau of Labour Statistics (BLS), the demand for this role is expected to grow at an annual rate of 9% until 2024, along with the international business salary prospects. Also, in the coming years the marketing focus of most businesses would shift internationally, leading to an increase in demand for international marketing directors.
- Financial controller or manager: Financial managers or controllers manage the financial aspect of anyorganisation or individual. In anorganisation, they handle the accounts, transactions, payroll, and taxation. These people communicate with all the departments of a firm and must have a deep understanding of the functioning of anorganisation. Take a look at the responsibilities of a financial controller in anorganisation:
- Organising and maintaining the firm’s accounting system;
- Approving, processing, and documenting expenses and transactions;
- Formulating long-term strategic financial plans;
- Suggesting foreign investment opportunities;
- Evaluating the firm’s financial decisions;
- Developing techniques to improve the efficiency of financial reporting;
- Ensuring the firm’s financial practices are in accordance with the statutory rules and regulations.
When it comes to individual clients, financial managers provide them with guidance and support with regards to financial matters. These managers have to ensure that proper budgetary planning is done.
- International economist: Economists study oranalyse market trends, and the production of goods and services, in order to make projections. International economists study global issues such as international trade, international markets, and consumer demand. International economists may be employed by corporate firms, research think tanks, and internationalorganisations like the United Nations (UN), World Bank, and International Monetary Fund (IMF). The responsibilities of an international economist usually include the following:
- Analysing and forecasting trends in international markets;
- Conducting surveys and collecting information to examine international data;
- Developing policies and providing suggestions to solve global economic issues.
- Business development manager: This post is a combination of sales and marketing roles. This role involves the growingofabusiness, and developing and maintaining relationships with clients and customers. These managers also have to improve profitability through strategicorganisation and planning. Business development directors or managers usually focus on two types of business models—business to business (B2B) and business to consumer (B2C). Take a look at some of the roles and responsibilities of a business development manager:
- Identify new business opportunities worldwide;
- Generate new leads through research and cold calling;
- Set aims and targets to improve the firm’s business;
- Have an in-depth understanding of the products and services offered by the firm;
- Arrange requisite training for employees;
- Attend relevant seminars and conferences to understand new concepts and ideas, in order to implement them in the organisation.
- International trade and customs manager: An international trade and customs manager takes care of customs compliance, supply chain management, and global logistics. These managers must have a master‘s degree in international business and a certification from the InternationalImport Export Institute (IIEI). These managers are responsible for several tasks such as:
- Analysis of existing trade flows worldwide;
- Advising their firms on regulations regarding import, export, sales, and logistics;
- Ensuring customs paperwork is accurate and submitted before the deadline;
- Communicating with various governmental and private authorities to ensure coordination of imports and exports;
Handling queries with regards to internal and external audits;
Reading up on foreign trade agreements (FTAs) to ensure compliance with the statutory rules and regulations of various countries.
- Policy advisor or analyst: These advisorsanalysedifficultissuessuch politics, security, healthcare, and environment; and offer solutions for them. They conduct research on governmental issues, political issues, and other such problems; and they come up with a comprehensive public policy to counteract these issues. Global policy advisors usually focus on areas like international economics, international trade, law, global business policies, and national security. A policy advisor has to perform a variety of duties such as:
o Examine past and present international events and policies;
o Ascertain important trends, business plans, and strategies worldwide;
o Plan and test policies using tools like statistical analysis.
- Management analyst: Management analysts are better known as management consultants. Their main responsibility is to enhance company performance by solvingorganisational issues. Global management consultants exist as well. These consultants helporganisations to solve problems related to international markets. Management analysts or consultants have several responsibilities such as:
Analysing and studying organisational data whether it’s across domestic divisions or international divisions;
Suggesting new policies and changes across the organisation to increase efficiency;
Evaluating new prospects such as expansion programmes or operations strategy;
Determining how to reduce overheads in the organisation.
Consultants work in public and private sectors including governmental organisations, small and medium-sized enterprises (SMEs), and consultancy agencies or corporations. The big four consultancy firms in the world are Deloitte, KPMG, Ernst & Young (E&Y), and PriceWaterhouseCoopers (PWC).
- Marketing manager: This role is meant for those people who are creative and are capable of developing a comprehensive business strategy. These managers work in tandem with art directors, public relations managers, product team, and business development managers to create appealing marketing campaigns, whether traditional or digital. Marketing manager job description includes the following tasks:
Planning marketing campaigns worldwide based on region, demographics, gender, income, and social behaviour;
Conducting marketing analysis and research to understand customer trends, needs, and requirements;
Studying international competition to improve the firm’s products;
Overseeing content development for digital marketing and advertising campaigns.
- Human resources officer or manager: Human resources officers and managers recruit new employees, discussorganisational goals and objectives, and implement policies for increased employee efficiency in theorganisation. Human resources managers must ensure that they are hiring the correct personnel in terms of knowledge and skill, and training opportunities are available to the employees to help in improving their performance. Human resources officer job description includes the following tasks:
Serving as a liaison between the management and employees to ensure smooth functioning of the organisation;
Coordinating with employees to inform and educate them about the benefits programme;
Handle staffing, promotions, appraisals, disciplinary issues, training, payroll, and outsourcing;
Developing and implementing work policies and staff handbooks;
- Public relations (PR) account executive: PR account executives handle communications between B2Bs, individual clients, or the public as a whole. This is done in order to promote theorganisation or its products. These are usually done through live videos on social networking, news articles, press releases, and product placements. PR account executives aim to influence public opinion orbehaviour without using paid advertising as a tool. Some other responsibilities of a PR account executive include the following:
Coordinate and communicate with clients, media, and public on a daily basis;
Monitor print, television, and social media channels for opportunities to promote clients;
Prepare client reports and regularly attend client meetings;
Analyse and evaluate media coverage;
Conduct market research to ascertain the efficiency of promotions;
Solve any PR disaster that may occur.
- Sales executive: Sales executives are people whose main job role is to sell their firm’s product or services to customers or clients. These sales may be domestic or international in nature. Sales executives usually focus on the B2B and B2C business models. Sales executive job description includes the following responsibilities:
Develop relationships with clients, whether individuals or businesses;
Ascertain the requirements of customers;
Conduct market research to understand how to effectively sell a particular product;
Cold call potential clients to offer them a trial of the firm’s services or products;
Respond to any queries regarding the firm’s services and products;
Create excellent detailed proposals for formal bidding processes;
Provide quotations to interested customers.
- Compliance officer: Risk and compliance are gaining great importance in today’s time, leading to a rise in demand for compliance officers. Compliance officers ensure their firms comply with internal policies, and statutory and regulatory requirements and policies. Compliance officers work in a variety of industries such as accountancy, charity, financial services, technology, and pharmaceutical. Compliance officer job description includes the following responsibilities:
Conduct risk assessments to understand the level of risk;
Stay up to date with relevant laws and statutory regulations;
certain areas of concern that may exist in the firm;
Document and publish risk and compliance performance;
Review and study official documents such as marketing materials and website content to ensure compliance with statutory requirements.
- Digital marketer: Digital marketing has taken the world by storm leading toanincreaseddemandin digital marketer jobs.They key aspects of digital marketing are social media marketing, search engineoptimisation (SEO), affiliate marketing, mobile marketing, display ads, and pay-per-click (PPC) campaigns. Take a look at a few key responsibilities of a digital marketing professional:
Create email marketing campaigns;
Develop content for various types of digital marketing campaigns;
Communicate with clients and inform them of the various marketing strategies;
Follow and keep up with the latest digital marketing trends;
Use analytics to calculate the effectiveness of the firm’s digital marketing campaigns.
- Financial trader: Financial traders purchase and sell shares, bonds, and assets. They perform these tasks on behalf of their clients, whether it’s a bank, bank’s clients, or an individual. Financial traders can be divided into three types—traders who trade on behalf of banks areknownasproprietary trader, those who trade on behalf of the bank’s clients are called flow traders, and those who trade on behalf of clients themselves are known as sales traders. Some of the key responsibility of financial traders are listed below:
Executing trades over the phone or electronically;
Forecasting the market trends and market conditions;
Collecting relevant information regarding shares and assets;
Informing clients about any relevant trades conducted.
- Media planner: The main role of a media planner is to ascertain which media platform is most suitable for promoting his/her firm and its products. Media planners must have excellent communication skills as they have to interact with clients, and different media platforms such as press, social media, internet, and television. Media planners need to do the following:
Work and coordinate with clients to understand their demands and requirements;
Coordinate with the creatives team to develop media campaigns and strategies;
Identify the respective target audience for a variety of products;
Present detailed media proposals to clients to inform them about the plan of action;
Oversee the development of creative content;
Proofread the content before its published;
Ascertain the effectiveness and efficiency of the media strategies and campaigns.
If you are interested in pursuing an international business career, GISMA and Grenoble Ecole de Management jointly offer a Masters in International Business.
GISMA’S mission is to empower management professionals to respond to the special challenges and stringent demands of today’s highly global business environment. GISMA Business School is based in Hannover, Berlin and London.