Blog and News

As part of the Federal Ministry for Economy and Energy (BMWE) “Partnering in Business with Germany” programme, Gisma University of Applied Sciences recently hosted a delegation of 19 South African SME managers. Representing dynamic sectors including agriculture, manufacturing, energy, digital economy, and robotics, these business leaders explored Germany’s vibrant industry landscape through visits to companies

What Is Data Governance? Data governance refers to the set of policies, processes and standards that ensure the effective and efficient use of data. According to Gartner, data governance encompasses the exercise of authority and control over the management of data assets. It ensures that data is accurate, consistent, secure and used responsibly across an

Common Challenges International Students Face  Germany has a lot going for it. High academic standards. Strong industry links. Post-study work opportunities. Affordable living, especially compared to other major study destinations.  But for international students, figuring out how to get started can feel like piecing together a puzzle. You might be wondering:  You’re not alone in

What Is Cyber Forensics – and How Does It Relate to Cyber Security?  Cyber forensics (also known as computer forensics or digital forensics) is the practice of uncovering and analysing digital evidence following a cyber incident. Think of it as the investigative arm of cybersecurity – coming in after an attack, piecing together what happened

What is International Marketing? International marketing is the process of planning, pricing, promoting, advertising and distributing goods and services in more than one country. Organisations must develop marketing strategies that adapt to different legal, cultural, economic and political environments. This may involve translating core messaging, adjusting product features or creating region-specific advertising campaigns. Implementing international

Gisma University of Applied Sciences proudly hosted the 23rd Annual Conference of the Baltic Management Development Association (BMDA) from 21–23 May 2025 at its Berlin campus, welcoming prominent academic leaders, policy influencers, and business professionals from across the globe. With the central theme “Redefining Business and Management in a Changing World. Conscious Capitalism,” the event

Today, Linna is studying for a Master’s in Business Management with a specialisation in Marketing at Gisma University of Applied Sciences in Germany. Her programme is CIM-accredited, meaning it’s recognised by the Chartered Institute of Marketing — a benchmark of global marketing excellence. And for Linna, it’s not just theory. She’s applying everything she learns

New study by Gisma University of Applied Sciences highlights where bureaucracy is least painful in Germany’s biggest cities Potsdam, Germany  – For anyone moving to Germany to live, work, or study, dealing with paperwork at local government offices is one of the first – and most stressful – experiences. A new study by Gisma University

Understanding Computer Science in the Age of AI Computer science is the study of algorithms, software systems and the theoretical foundations that underpin modern computing. It powers everything from mobile apps to cybersecurity – and now, increasingly, artificial intelligence. AI, a fast-growing subfield of computer science, focuses on building systems that can mimic or even

Meet the Marketing Expert: Prof. Dr. Renata Thiébaut on Celebrity Endorsements Prof. Dr. Thiébaut brings more than just academic theory to the classroom. She is the Chief Strategy Officer at Green Proposition and a visiting professor at various global institutions. Her marketing expertise has seen her partner with household names like Alibaba, Nestlé and Shop.com,