Blog and News

Gisma University of Applied Sciences proudly celebrates the remarkable achievement of Prof. Dr. Dr. Varun Gupta, Professor of Digital Innovation and Director of the Multidisciplinary Research Centre for Innovations in SMEs (MrciS), who has been recognised among the world’s leading researchers in the Stanford/Elsevier Top 2% Scientists List 2025. The Stanford/Elsevier Top 2% Scientists List

What is Social Media and Consumer Behaviour? Social media and consumer behaviour are where digital platforms meet human psychology and purchasing decisions. Consumer behaviour encompasses the processes of browsing, selecting, and making purchasing decisions influenced by social media content. When combined with social media’s persuasive influences, social media platforms are reshaping how customers evaluate, buy,

What is a creative entrepreneur? Creative entrepreneurs are individuals who leverage creativity in entrepreneurship and their creative expertise to develop marketable products or services. Some examples of this include artists, designers, photographers, writers, musicians, podcasters, coaches, and teachers who build businesses centred on their unique ideas and talents. Entrepreneurs like these combine innovation with passion and business

For this analysis, data from 681 universities with a total of more than 2.8 million students were evaluated, ranging from public universities to private universities of applied sciences. The subject choices of international students stand out in particular: computer science is the most popular field of study, followed by business administration. At some institutions, international

Potsdam, 15 September 2025 – With municipal elections in North Rhine-Westphalia scheduled for September, it is an opportune moment to take a closer look at the leadership of Germany’s larger municipalities. This study focuses specifically on Oberbürgermeister (senior mayors) around 350 across Germany’s major cities such as Berlin, Cologne, and Munich. Who holds office, which

On 5 September 2025, the Berlin campus of Gisma University of Applied Sciences lit up with excitement as alumni, faculty, and special guests reunited for the much-anticipated Alumni mmet-up 2025. The evening was a true celebration of community an opportunity to reconnect, reflect on shared journeys, and reignite the sense of belonging that unites the

What are the fundamentals of marketing? The fundamentals of marketing represent the foundation upon which all successful marketing strategies are built. At their core, they involve: These principles of marketing are not about following short-term trends. Instead, they provide timeless frameworks for making informed decisions in areas such as product development, pricing, promotion, and customer

At Gisma University of Applied Sciences, every Skills Sprint Week is a celebration of innovation, career readiness, and personal growth. Held last week across our Berlin and Potsdam campuses, the event brought together students, alumni, faculty, and industry leaders for a dynamic programme of activities designed to inspire, challenge, and prepare students for the future

Potsdam, 11 August 2025 – Gisma University of Applied Sciences has been awarded the prestigious BSIS Impact Label, an international recognition for business schools that make an impact far beyond teaching and research. The label is awarded by the European higher education network EFMD (European Foundation for Management Development), which, following a comprehensive evaluation process,

What Is an International Business Strategy? An international business strategy is a plan that outlines how a company will enter and grow its business in global markets. The framework should include a market analysis, resource allocation, competitiveness, and operational decisions that enable businesses to go beyond domestic production.  Their strategy may include components like: A