Blog and News

What Is an International Business Strategy? An international business strategy is a plan that outlines how a company will enter and grow its business in global markets. The framework should include a market analysis, resource allocation, competitiveness, and operational decisions that enable businesses to go beyond domestic production.  Their strategy may include components like: A

What Is the Cost of Living in Germany for Indian Students? The cost of living in Germany for Indian students will vary depending on the city, lifestyle, and accommodation choice. On average, Indian students in Germany can expect to spend around €900 – €1,500 (around ₹80,000 -₹1,35,000) per month or €11,904 (around ₹1,392,922) per year to cover

Why Study MSc in Germany? Germany stands out as a higher education leader, offering an exceptional combination of academic excellence and affordability. A master’s study in Germany is particularly attractive because of its wide range of English-taught programmes and strong industry connections, especially in high-demand fields like business, engineering, and IT. Germany’s strong economy and need for

Gisma University of Applied Sciences proudly celebrated the graduation of over 250 students last week in a heartwarming ceremony held at the Potsdam campus. The atrium was filled with excitement as graduates, faculty, families, and friends came together both in person and online to honour years of dedication, growth, and academic achievement. The celebration began

What Is the Germany Study Visa, and Who Needs It? The Germany study visa, officially called a national visa or D-visa, allows non-EU/EEA students to enter Germany for longer-term academic programmes. You’ll need it if your course lasts more than 90 days, which includes almost all undergraduate and postgraduate degrees. If you’re from a country

What Is an Influencer? An influencer is someone who has built a following on social media with their skills and knowledge and has the power to affect purchasing decisions and opinions because of their relationship with their followers. According to Matter Communications, around 69% of consumers say they trust the recommendations that influencers make to

Major differences in global start-up activityPotsdam, 14 July 2025 – Where are the most promising start-ups currently being launched? And which cities are attracting the greatest number of founders and investors? Gisma University of Applied Sciences (www.gisma.com) addresses these questions in its latest analysis as part of the Start-up Atlas 2025. The study is based

Gisma University of Applied Sciences recently hosted a high-impact international start-up workshop in collaboration with the University of Bath, bringing together students from both institutions for a full day of entrepreneurial learning, creative exchange, and cross-cultural collaboration. Held at Gisma’s Berlin campus, the workshop was part of the university’s AMBA-accredited Global MBA programme.  The workshop

Wage vs. Living Costs in the EU: Only one Country Offers a Livable Minimum Wage Gisma University of Applied Sciences compares minimum and average wages with local living expenses across EU member states A recent study by Gisma University of Applied Sciences (www.gisma.com) reveals that in nearly all EU countries, the statutory minimum wage falls

As part of the Federal Ministry for Economy and Energy (BMWE) “Partnering in Business with Germany” programme, Gisma University of Applied Sciences recently hosted a delegation of 19 South African SME managers. Representing dynamic sectors including agriculture, manufacturing, energy, digital economy, and robotics, these business leaders explored Germany’s vibrant industry landscape through visits to companies