Press

January

• The Frankfurter Allgemeine Zeitung publishes a guest article by Prof. Sara Ramzani on the topic “Can AI Replace Bosses Too?”: AI makes many fear for their jobs: Can it replace the bosses too? : KI lässt viele um ihren Job fürchten: Kann sie auch die Chefs ersetzen?

February

• The Rheinische Post reports on the Gisma survey about how much money election workers in Germany earn: Federal Election 2025: This is how much money election workers make. Bundestagswahl 2025: So viel Geld verdienen die Wahlhelfer
• DER SPIEGEL also reports under the headline “Communities welcome election helper boom” about the Gisma Federal Election 2025: Municipalities experience unexpected rush for election worker positions – DER SPIEGEL Bundestagswahl 2025: Gemeinden erleben unerwarteten Ansturm auf Wahlhelfer-Posten – DER SPIEGEL

March

• The Economic Times India HR World covers Gisma’s analysis on the Blue Card issue under the title “EU Blue Card salary gaps widen, impacting skilled migrant workers: Survey”: EU Blue Card salary gaps widen, impacting skilled migrant workers: Survey, ETHRWorldEMEA
• The Portuguese newspaper Empreendedor also quotes Gisma President Prof. Ramon O’Callaghan on the Blue Card analysis under the headline “Migration pressure forces revision of access to the EU Blue Card”: Pressão migratória obriga a revisão no acesso ao Cartão Azul Europeu – Revista do Empreendedor

• April
• TZ München reports on a Gisma cooperation: Gisma University of Applied Sciences launches the program “Partnering in Business with Germany”. Gisma University of Applied Sciences führt das Programm “Partnering in Business with Germany” durch
• Handelsblatt quotes Prof. Renata Thiebaut on current trade relations with China: China: What German companies on the ground are demanding from the next government China: Was deutsche Firmen vor Ort von der nächsten Regierung fordern
• Berliner Morgenpost revisits last year’s startup analysis with the headline “Berlin can still learn from the startup metropolis Tel Aviv”: https://www.morgenpost.de/berlin/article408806849/party-wirtschaft-politik-was-berlin-und-tel-aviv-verbindet.html

May

• Under the title “Trump cuts off Temu and Shein”, DER SPIEGEL quotes Gisma China expert Prof. Renata Thiebaut. KI studieren: Diese Unis bieten Studiengänge für künstliche Intelligenz (wiwo.de

January

• The Ostsee-Zeitung and numerous national newspapers report on Gisma’s analysis of GDPR. Meta, TikTok, Amazon: Wer musste die höchsten Datenschutzstrafen zahlen? (ostsee-zeitung.de)

February

• The Knowledge Management magazine reports on “Data Protection Violations: Meta, Amazon & Co. Face High Fines” and publishes Gisma’s press release. wissensmanagement – das Magazin für Digitalisierung, Vernetzung & Collaboration: Datenschutz-Verstöße: So hohe Bußgelder zahlen Meta, Amazon & Co.

March

• FAZ publishes Gisma’s press release on the topic “Companies Helping Nature with Green Roofs”. Welche Unternehmen mit grünen Dächern der Natur helfen (faz.net)
• Under the title “Aldi Sets Its Sights on Luxury in China,” the Frankfurter Allgemeine Zeitung publishes a guest contribution by Prof. Dr. Renata Thiébaut. Aldi in China: Discounter setzt in Fernost auf Luxus (faz.net)
• According to a study, Germany still has “clearly” a lot of catching up to do when it comes to the digitalisation of its administration. Processes in German citizens’ offices are “too bureaucratic, ponderous and slow,” explained Peter Konhäuser of Gisma University. https://de.nachrichten.yahoo.com/studie-b%C3%BCrger%C3%A4mter-haben-nachholbedarf-online-135759298.html
• Study: Citizens’ offices have a lot of catching up to do when it comes to online services. Studie: Bürgerämter haben Nachholbedarf bei Online-Dienstleistungen – Tagesspiegel Background
• Digitisation of citizens’ offices: Berlin ranks third in the ranking after Munich and Nuremberg. Digitalisierung der Bürgerämter: Berlin im Ranking nach München und Nürnberg auf Platz drei (tagesspiegel.de)
• The Gisma University of Applied Sciences has compiled a ranking on digitalization in citizens’ offices. This shows that nowhere else in Germany can you take advantage of more services online than in Bavaria. Digitalisierungs-Raking von Ämtern: Nürnberg schneidet gut ab (msn.com)

May

• Study AI: These university offer programs for AI. KI studieren: Diese Unis bieten Studiengänge für künstliche Intelligenz (wiwo.de)

July

• Germany in fifth place Deutschland auf Platz fünf der Länder mit den meisten Start-up-Gründungen weltweit (markenartikel-magazin.de)

August

• Three percent of all start-ups founded worldwide come from Germany – making Germany the fifth country with the most start-ups in the world. This is the result of a study by Gisma University of Applied Sciences. Global start-up hub rankings: USA leads, Germany ranks fifth, London tops Europe | London Daily News
• Three percent of all start-ups founded worldwide come from Germany – making Germany the fifth country with the most start-ups in the world. This is the result of a study by Gisma University of Applied Sciences. International start-up atlas: Most start-ups are founded in these countries – Finance Derivative
• AI in product descriptions deters buyers – Interview with Renata Thiébaut manage it | IT-Strategien und Lösungen (ap-verlag.de)
• Swedish start-ups receive the highest funding Schwedische Start-ups erhalten höchste Finanzierung (markenartikel-magazin.de)

February

• Gisma University of Applied Sciences, the state-approved university based in Potsdam, compared the salary figures of German start-ups with the highest company ratings to see where students earn the most. Deutsche Unicorns im Vergleich: Hier verdienen Werkstudierende am meisten | Investing.com

April

• An article on Gisma University of Applied Sciences’ Professor Prof. Dr. Peter Konhäusner, whose main research areas include Entrepreneurship, Digital Transformation and Platforms, Crowdfunding and Marketing. Brain City Ambassador Prof. Dr. Peter Konhäusner | Brain City Berlin
• An analysis conducted by the Gisma University of Applied Sciences. Paris ist beliebteste Stadt für ein Praktikum – Expat News (expat-news.com)
• An article on the ever-growing importance of open source, big data and AI with commentary by Prof. Dr. Mohammad Madhavi, Gisma University of Applied Sciences. Die stetig wachsende Bedeutung von Open Source, Big Data und KI (bigdata-insider.de)

May

• There is no way around AI and ChatGPT this year. Or? Not for 85 percent of all DAX companies. However, most of them, 24 out of 40 to be exact, have a fax machine to communicate with customers and business partners. These astonishing results have been brought to light by a study by the Gisma University of Applied Sciences in Potsdam. Nur fünf DAX-Unternehmen setzen Chatbots ein – 24 lassen sich dafür per Fax erreichen (ibusiness.de)
• ChatGPT has been on everyone’s lips since the beginning of the year and is strongly driving the debate about the use of artificial intelligence in a wide variety of areas. Chatbots and AI also offer great advantages in customer service: fast responses to inquiries, constant availability, time savings and better customer satisfaction. Nevertheless, only 13 percent of DAX 40 companies use chatbots. This is the result of a study by the Gisma University of Applied Sciences. KI im Kundenservice: Nur fünf der DAX 40-Unternehmen nutzen Chatbots – Onlineportal von IT Management (it-daily.net)
• According to a study by the private university Gisma University of Applied Sciences, 60 percent of the companies listed in the leading index Dax also provide a fax number as a contact option. Among them are BASF, the world’s largest chemical company, based in Ludwigshafen, and Europe’s largest software company, SAP, based in Walldorf. And Heidelberg Materials. However, the use of fax machines is only a marginal phenomenon there, explains a spokeswoman for the building materials group, which is also one of the largest in the world. In addition, the incoming faxes would be automatically sent to the recipient by e-mail using a software-based solution. Heidelberg: Ein sehr langsamer Abschied vom Fax – Wirtschaft Regional – Rhein-Neckar-Zeitung (rnz.de)
• Prof Dr Stefan Stein, President, GISMA Business School, shares his insight on what Indian students studying in Germany need to do in a world of changing business models. German economy in urgent need of talents in IT.

July

• E-commerce has the potential to strengthen the economies of poorer countries. This is because the business field offers new opportunities in the production of goods, logistics and for financial service providers to be able to pay in online trade, among other things. The United Nations and trade unions, especially in Africa, have recognized this potential and are paving the way for e-commerce in their respective markets, as our Professor of Marketing, Prof. Dr. Renata Thiébaut, describes in her report for the United Nations. E-Commerce: Diesen Einfluss haben internationale Handelsabkommen (e-commerce-magazin.de)

August

• The biggest AI risk is overregulation. Das größte KI-Risiko (faz.net)
• German Chancellor, Olaf Scholz at Gisma University of Applied Sciences in Potsdam: Breaking down language barriers to attract international talents for Germany. FE News | German Chancellor, Olaf Scholz at Gisma University of Applied Sciences in Potsdam: Breaking down language barriers to attract international talents for Germany
• German Chancellor Olaf Scholz, during his visit to Gisma’s Potsdam campus, has said international graduates of Germany’s higher education system will help to “successfully” develop the country’s economy. German chancellor appeals to international graduates (thepienews.com)

November

• The Frankfurt Stock Exchange reports on Gisma’s analysis of salary requirements for foreign specialists and quotes Prof. Dr. Ralf Frank. Experte begrüßt gesenkte Gehaltsanforderungen für Auslandsfachkräfte (boerse-frankfurt.de)
• IT-Zoom interviews Prof. Peter Konhäusner on the topic “IT will not be a job killer”. Die KI wird kein Jobkiller | Unternehmen (it-zoom.de)
• Contrary to recent high-profile layoffs, tech jobs are still in high demand and don’t seem to be slowing down any time soon. According to CNBC, demand for software developers is outpacing its average 5% growth rate. Digital transformation has been the main catalyst. Companies will always need tech employees to help with emerging technologies. This is where Gisma University steps in. The university helps prepare students for futures in tech with in-demand curriculum, networking opportunities, and career resources. Gisma University Prepares Students for Futures in Tech With In-Demand Curriculum and Networking Opportunities (hostingadvice.com)

December

• Online Marketing magazine reports on Gisma’s analysis of the topic “Weak Christmas Business – Why E-commerce Must Be Bolder”. Schwächelndes Weihnachtsgeschäft: Darum muss der E-Commerce mutiger werden | OnlineMarketing.de

January

• President of GISMA Business School, Prof. Dr. Stefan Stein comments on what the developed world can learn from emerging markets in this article. What UK retailers can learn from emerging markets – Raconteur
• GISMA Business School professor Dr Ralf Frank comments on how ESG avoidance will solve itself organically in this article. In Focus: Should advisers encourage older investors into ESG? (moneymarketing.co.uk)

October

• Gisma University of Applied Sciences has officially received accreditation from the Association of MBAs (AMBA), one of the world’s leading authorities on post-graduate business education, demonstrating its continuing commitment to excellence in management education. FE News | Gisma University of Applied Sciences’ Global MBA accredited by AMBA

January

• Germany’s GISMA Business School has received official ‘University of Applied Sciences’ status by the federal state of Brandenburg. Germany: GISMA granted degree awarding powers (thepienews.com)

March

• In order to give people an educational perspective in difficult times, and at the same time train future leaders for the economy, GISMA Business School has decided to waive the fees for the Master of Business Administration (Global MBA) programme by 50 percent as part of a Future Leaders Scholarship. FE News | GISMA Business School Awards a Future Leaders Scholarship

October

• On Wednesday 13 October, Professor Dr Stefan Stein, President of Gisma University of Applied Sciences, held welcome speeches for the new students on the new campus in Potsdam and online via Microsoft Teams. Gisma University of Applied Sciences president welcomes back students (openpr.com)

December

• A leading European business school, Gisma University of Applied Sciences, has announced a partnership agreement with Indian information technology major Tata Consultancy Services (TCS) for a range of collaborative activities including seminars and lectures. European business school Gisma partners with Tata Consultancy Services | INTERNATIONAL ECONOMY NEWS – Business Standard (business-standard.com)
• Premier business school Gisma University of Applied Sciences announces partnership with Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization. Premier business school Gisma partners with global IT leader TCS | QS GEN (qs-gen.com)