Gisma in the Media

Gisma University of Applied Sciences, the state-approved university based in Potsdam, compared the salary figures of German start-ups with the highest company ratings to see where students earn the most. (Article in German)

An article on GISMA University of Applied Sciences' Professor Prof. Dr. Peter Konhäusner, whose main research areas include Entrepreneurship, Digital Transformation & Platforms, Crowdfunding and Marketing.

An analysis conducted by the GISMA University of Applied Sciences (Article in German).

An article on the ever-growing importance of open source, big data and AI with commentary by Prof. Dr. Mohammad Madhavi, GISMA University of Applied Sciences (Article in German).

There is no way around AI and ChatGPT this year. Or? Not for 85 percent of all DAX companies. However, most of them, 24 out of 40 to be exact, have a fax machine to communicate with customers and business partners. These astonishing results have been brought to light by a study by the GISMA University of Applied Sciences in Potsdam.

ChatGPT has been on everyone's lips since the beginning of the year and is strongly driving the debate about the use of artificial intelligence in a wide variety of areas. Chatbots and AI also offer great advantages in customer service: fast responses to inquiries, constant availability, time savings and better customer satisfaction. Nevertheless, only 13 percent of DAX 40 companies use chatbots.

This is the result of a study by the GISMA University of Applied Sciences.

According to a study by the private university GISMA University of Applied Sciences, 60 percent of the companies listed in the leading index Dax also provide a fax number as a contact option. Among them are BASF, the world's largest chemical company, based in Ludwigshafen, and Europe's largest software company, SAP, based in Walldorf. And Heidelberg Materials. However, the use of fax machines is only a marginal phenomenon there, explains a spokeswoman for the building materials group, which is also one of the largest in the world. In addition, the incoming faxes would be automatically sent to the recipient by e-mail using a software-based solution.

Prof Dr Stefan Stein, President, GISMA Business School, shares his insight on what Indian students studying in Germany need to do in a world of changing business models.

E-commerce has the potential to strengthen the economies of poorer countries. This is because the business field offers new opportunities in the production of goods, logistics and for financial service providers to be able to pay in online trade, among other things. The United Nations and trade unions, especially in Africa, have recognized this potential and are paving the way for e-commerce in their respective markets, as our Professor of Marketing, Prof. Dr. Renata Thiébaut, describes in her report for the United Nations.

The biggest AI risk is overregulation (Article in German)

German Chancellor, Olaf Scholz at Gisma University of Applied Sciences in Potsdam: Breaking down language barriers to attract international talents for Germany

German Chancellor Olaf Scholz, during his visit to Gisma's Potsdam campus, has said international graduates of Germany’s higher education system will help to “successfully” develop the country’s economy.

President of GISMA Business School, Prof. Dr. Stefan Stein comments on what the developed world can learn from emerging markets in this article.

GISMA Business School professor Dr Ralf Frank comments on how ESG avoidance will solve itself organically in this article.

GISMA University of Applied Sciences has officially received accreditation from the Association of MBAs (AMBA), one of the world’s leading authorities on post-graduate business education, demonstrating its continuing commitment to excellence in management education.

Germany’s GISMA Business School has received official ‘University of Applied Sciences’ status by the federal state of Brandenburg.

In order to give people an educational perspective in difficult times, and at the same time train future leaders for the economy, GISMA Business School has decided to waive the fees for the Master of Business Administration (Global MBA) programme by 50 percent as part of a Future Leaders Scholarship.

On Wednesday 13 October, Professor Dr Stefan Stein, President of GISMA University of Applied Sciences, held welcome speeches for the new students on the new campus in Potsdam and online via Microsoft Teams.

A leading European business school, GISMA University of Applied Sciences, has announced a partnership agreement with Indian information technology major Tata Consultancy Services (TCS) for a range of collaborative activities including seminars and lectures.

Premier business school GISMA University of Applied Sciences announces partnership with Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization.