Prof. Dr. Peter Konhäusner
Prof. Dr. Peter Konhäusner, Professor of Digital Entrepreneurship, at GISMA Business School University of Applied Sciences. By profession, he is a consultant and managing partner in a PR & marketing company in Berlin. Having been an entrepreneur for more than 20 years, he now enjoys transferring practical experiences to students through presenting interesting methods and theories. Dr. Konhäusner’s main research topics include entrepreneurship and business administration, marketing as well as digitisation.
Besides teaching, reviewing exams and supervising bachelor and master theses, Dr. Konhäusner works as an independent consultant internationally. Especially assisting start-ups and SMEs in growing more prominent, finding the right marketing strategy and overcoming difficult times.
Being a managing partner in the PR & marketing agency BC Communication enables Dr. Konhäusner to put his extensive expertise in a corporate context to work, as the agency’s main topics include crowdfunding campaigns and digitization of companies. The small team works together with many expert freelancers who are hired on an on-demand basis.
Before teaching, the GISMA Professor finished his studies at the Economics and Business Administration University in Vienna as well as at Babeș-Bolyai University in Cluj-Napoca, and ran a media publishing house for over 15 years.