Behind the Brand: Prof. Dr. Renata Thiébaut on How Celebrity Endorsements Really Work
Meet the Marketing Expert: Prof. Dr. Renata Thiébaut on Celebrity Endorsements Prof. Dr. Thiébaut brings more than just academic theory to the classroom. She is the Chief Strategy Officer at Green Proposition and a visiting professor at various global institutions. Her marketing expertise has seen her partner with household names like Alibaba, Nestlé and Shop.com,
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