Meet the Marketing Expert: Prof. Dr. Renata Thiébaut on Celebrity Endorsements Prof. Dr. Thiébaut brings more than just academic theory to the classroom. She is the Chief Strategy Officer at Green Proposition and a visiting professor at various global institutions. Her marketing expertise has seen her partner with household names like Alibaba, Nestlé and Shop.com,

Read this blog article to know how a BSc in Computer Science can benefit your career.

Read this blog article to know how a BSc in Computer Science can benefit your career.

What is AI in Cars? Today, almost every industry has felt the reach of data science, with advanced technologies like AI and Machine Learning (ML) influencing decision-making processes and day-to-day activities. The automotive industry is no exception, with AI shaping the new generation of vehicles, incorporating the latest technology into designs. AI in cars encompasses

Read this blog article to know why marketing management skills are important for businesses to thrive and succeed.

The Impact of Technology on International Business Technology has revolutionised global operations, making once-daunting logistical tasks more manageable. Automation tools and systems, such as enterprise resource planning (ERP) software, optimise supply chains, reduce inefficiencies and streamline processes. For instance, AI-powered forecasting tools enable companies to anticipate market fluctuations, allowing them to make data-driven decisions that

What is a STEM degree? A STEM degree refers to any higher education programme focused on disciplines within science, technology, engineering and mathematics. Let’s look at the differences between the four areas of a STEM degree: Science covers a broad field of study, from health sciences to physics. The scientific field focuses on research and

At Meli-Meli, the mission is clear: to produce high-quality stingless bee honey while empowering indigenous communities and preserving the environment. Based in the pristine, biodiverse region of Northeast India, Meli-Meli is setting a new standard for ethical honey production. Their vision is to become a globally recognised brand, celebrated for its commitment to sustainability, social

If you aspire to get into the tech industry as a well-paid engineer, it is important for you to know the differences between these career paths.

A Global Education at Gisma: Everyone should be able to access a world-class education in Germany, no matter where you are in the world. Offering both online and on-campus learning, we foster cross-cultural collaboration, equipping students to become leaders who shatter boundaries.