Common Challenges International Students Face  Germany has a lot going for it. High academic standards. Strong industry links. Post-study work opportunities. Affordable living, especially compared to other major study destinations.  But for international students, figuring out how to get started can feel like piecing together a puzzle. You might be wondering:  You’re not alone in

What Is Cyber Forensics – and How Does It Relate to Cyber Security?  Cyber forensics (also known as computer forensics or digital forensics) is the practice of uncovering and analysing digital evidence following a cyber incident. Think of it as the investigative arm of cybersecurity – coming in after an attack, piecing together what happened

What is International Marketing? International marketing is the process of planning, pricing, promoting, advertising and distributing goods and services in more than one country. Organisations must develop marketing strategies that adapt to different legal, cultural, economic and political environments. This may involve translating core messaging, adjusting product features or creating region-specific advertising campaigns. Implementing international

Today, Linna is studying for a Master’s in Business Management with a specialisation in Marketing at Gisma University of Applied Sciences in Germany. Her programme is CIM-accredited, meaning it’s recognised by the Chartered Institute of Marketing — a benchmark of global marketing excellence. And for Linna, it’s not just theory. She’s applying everything she learns

Understanding Computer Science in the Age of AI Computer science is the study of algorithms, software systems and the theoretical foundations that underpin modern computing. It powers everything from mobile apps to cybersecurity – and now, increasingly, artificial intelligence. AI, a fast-growing subfield of computer science, focuses on building systems that can mimic or even

Meet the Marketing Expert: Prof. Dr. Renata Thiébaut on Celebrity Endorsements Prof. Dr. Thiébaut brings more than just academic theory to the classroom. She is the Chief Strategy Officer at Green Proposition and a visiting professor at various global institutions. Her marketing expertise has seen her partner with household names like Alibaba, Nestlé and Shop.com,

Read this blog article to know how a BSc in Computer Science can benefit your career.

Read this blog article to know how a BSc in Computer Science can benefit your career.

What is AI in Cars? Today, almost every industry has felt the reach of data science, with advanced technologies like AI and Machine Learning (ML) influencing decision-making processes and day-to-day activities. The automotive industry is no exception, with AI shaping the new generation of vehicles, incorporating the latest technology into designs. AI in cars encompasses

Read this blog article to know why marketing management skills are important for businesses to thrive and succeed.