Business/Industry insights

What Is Cyber Forensics? A Beginner’s Guide for Cybersecurity Students: Skills, Tools and Career Paths 

What Is Cyber Forensics – and How Does It Relate to Cyber Security?  Cyber forensics (also known as computer forensics or digital forensics) is the practice of uncovering and analysing digital evidence following a cyber incident. Think of it as the investigative arm of cybersecurity – coming in after an attack, piecing together what happened
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What is International Marketing and Why is it Important for Global Business Success?

What is International Marketing? International marketing is the process of planning, pricing, promoting, advertising and distributing goods and services in more than one country. Organisations must develop marketing strategies that adapt to different legal, cultural, economic and political environments. This may involve translating core messaging, adjusting product features or creating region-specific advertising campaigns. Implementing international
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How to Build a Strong International Student Network in Germany

What is an International Student Network? Before we dive into the importance of networking and how to build an international network, let’s break down what an international student network consists of. An international student network refers to the connections international students make with peers, industry professionals and local communities. Various platforms and organisations connect international
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From Audi to Mercedes: How AI and Data Science are Shaping the New Generation of Cars

What is AI in Cars? Today, almost every industry has felt the reach of data science, with advanced technologies like AI and Machine Learning (ML) influencing decision-making processes and day-to-day activities. The automotive industry is no exception, with AI shaping the new generation of vehicles, incorporating the latest technology into designs. AI in cars encompasses
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Is a Software Engineering Degree Worth It? Assessing ROI and Job Market Demand

What is Software Engineering? Software engineering is the structured application of engineering principles to software development. Software engineers are responsible for the design, coding, testing and maintenance of software that powers everything from mobile applications to complex financial systems. Unlike simple programming, software engineering emphasises quality and usability, blending problem-solving skills with project management and
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AI and Ethics: Navigating the Challenges and Opportunities

Overview of Artificial Intelligence At its most basic, Artificial Intelligence refers to the simulation of human intelligence by machines. AI encompasses a wide range of technologies, including machine learning, natural language processing and robotics. These systems are designed to learn from experience, adapt to new inputs and perform tasks that traditionally require human cognition, such
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The Future of Work: The Importance of Computer Science Skills

What is Computer Science? At its core, computer science is the study of computers, algorithms and data. It covers both the theory and practice of how computers process information, including programming, software development and the analysis of computational systems. Computer science isn’t just about writing code: it involves problem-solving, critical thinking and developing solutions that
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