What is Social Media and Consumer Behaviour? Social media and consumer behaviour are where digital platforms meet human psychology and purchasing decisions. Consumer behaviour encompasses the processes of browsing, selecting, and making purchasing decisions influenced by social media content. When combined with social media’s persuasive influences, social media platforms are reshaping how customers evaluate, buy,

What is a creative entrepreneur? Creative entrepreneurs are individuals who leverage creativity in entrepreneurship and their creative expertise to develop marketable products or services. Some examples of this include artists, designers, photographers, writers, musicians, podcasters, coaches, and teachers who build businesses centred on their unique ideas and talents. Entrepreneurs like these combine innovation with passion and business

What are the fundamentals of marketing? The fundamentals of marketing represent the foundation upon which all successful marketing strategies are built. At their core, they involve: These principles of marketing are not about following short-term trends. Instead, they provide timeless frameworks for making informed decisions in areas such as product development, pricing, promotion, and customer

What Is an Influencer? An influencer is someone who has built a following on social media with their skills and knowledge and has the power to affect purchasing decisions and opinions because of their relationship with their followers. According to Matter Communications, around 69% of consumers say they trust the recommendations that influencers make to

What Is Cyber Forensics – and How Does It Relate to Cyber Security?  Cyber forensics (also known as computer forensics or digital forensics) is the practice of uncovering and analysing digital evidence following a cyber incident. Think of it as the investigative arm of cybersecurity – coming in after an attack, piecing together what happened

What is International Marketing? International marketing is the process of planning, pricing, promoting, advertising and distributing goods and services in more than one country. Organisations must develop marketing strategies that adapt to different legal, cultural, economic and political environments. This may involve translating core messaging, adjusting product features or creating region-specific advertising campaigns. Implementing international

What is an International Student Network? Before we dive into the importance of networking and how to build an international network, let’s break down what an international student network consists of. An international student network refers to the connections international students make with peers, industry professionals and local communities. Various platforms and organisations connect international

Read this blog article to know how a BSc in Computer Science can benefit your career.

What is AI in Cars? Today, almost every industry has felt the reach of data science, with advanced technologies like AI and Machine Learning (ML) influencing decision-making processes and day-to-day activities. The automotive industry is no exception, with AI shaping the new generation of vehicles, incorporating the latest technology into designs. AI in cars encompasses

Explore the dynamic landscape of education in the digital age with Gisma’s insights on trends, innovations, and challenges in educational technology. From online learning platforms to AI-driven personalised experiences, discover how technology is reshaping education globally