What Is an Influencer? An influencer is someone who has built a following on social media with their skills and knowledge and has the power to affect purchasing decisions and opinions because of their relationship with their followers. According to Matter Communications, around 69% of consumers say they trust the recommendations that influencers make to

What Is Cyber Forensics – and How Does It Relate to Cyber Security?  Cyber forensics (also known as computer forensics or digital forensics) is the practice of uncovering and analysing digital evidence following a cyber incident. Think of it as the investigative arm of cybersecurity – coming in after an attack, piecing together what happened

What is International Marketing? International marketing is the process of planning, pricing, promoting, advertising and distributing goods and services in more than one country. Organisations must develop marketing strategies that adapt to different legal, cultural, economic and political environments. This may involve translating core messaging, adjusting product features or creating region-specific advertising campaigns. Implementing international

What is an International Student Network? Before we dive into the importance of networking and how to build an international network, let’s break down what an international student network consists of. An international student network refers to the connections international students make with peers, industry professionals and local communities. Various platforms and organisations connect international

Read this blog article to know how a BSc in Computer Science can benefit your career.

What is AI in Cars? Today, almost every industry has felt the reach of data science, with advanced technologies like AI and Machine Learning (ML) influencing decision-making processes and day-to-day activities. The automotive industry is no exception, with AI shaping the new generation of vehicles, incorporating the latest technology into designs. AI in cars encompasses

Explore the dynamic landscape of education in the digital age with Gisma’s insights on trends, innovations, and challenges in educational technology. From online learning platforms to AI-driven personalised experiences, discover how technology is reshaping education globally

Importance of Data Science: The age of big data has ushered in a transformative wave across industries, and at the heart of this transformation lies data science. Every click, transaction, or social media interaction leaves behind a digital footprint. Data scientists, possess the unique ability to turn this raw data into valuable insights that steer

What is Software Engineering? Software engineering is the structured application of engineering principles to software development. Software engineers are responsible for the design, coding, testing and maintenance of software that powers everything from mobile applications to complex financial systems. Unlike simple programming, software engineering emphasises quality and usability, blending problem-solving skills with project management and

Overview of Artificial Intelligence At its most basic, Artificial Intelligence refers to the simulation of human intelligence by machines. AI encompasses a wide range of technologies, including machine learning, natural language processing and robotics. These systems are designed to learn from experience, adapt to new inputs and perform tasks that traditionally require human cognition, such