What is International Marketing? International marketing is the process of planning, pricing, promoting, advertising and distributing goods and services in more than one country. Organisations must develop marketing strategies that adapt to different legal, cultural, economic and political environments. This may involve translating core messaging, adjusting product features or creating region-specific advertising campaigns. Implementing international

Today, Linna is studying for a Master’s in Business Management with a specialisation in Marketing at Gisma University of Applied Sciences in Germany. Her programme is CIM-accredited, meaning it’s recognised by the Chartered Institute of Marketing — a benchmark of global marketing excellence. And for Linna, it’s not just theory. She’s applying everything she learns

Understanding Computer Science in the Age of AI Computer science is the study of algorithms, software systems and the theoretical foundations that underpin modern computing. It powers everything from mobile apps to cybersecurity – and now, increasingly, artificial intelligence. AI, a fast-growing subfield of computer science, focuses on building systems that can mimic or even

Meet the Marketing Expert: Prof. Dr. Renata Thiébaut on Celebrity Endorsements Prof. Dr. Thiébaut brings more than just academic theory to the classroom. She is the Chief Strategy Officer at Green Proposition and a visiting professor at various global institutions. Her marketing expertise has seen her partner with household names like Alibaba, Nestlé and Shop.com,

Read this blog article to know how a BSc in Computer Science can benefit your career.

Read this blog article to know how a BSc in Computer Science can benefit your career.

What is AI in Cars? Today, almost every industry has felt the reach of data science, with advanced technologies like AI and Machine Learning (ML) influencing decision-making processes and day-to-day activities. The automotive industry is no exception, with AI shaping the new generation of vehicles, incorporating the latest technology into designs. AI in cars encompasses

Read this blog article to know why marketing management skills are important for businesses to thrive and succeed.

The Impact of Technology on International Business Technology has revolutionised global operations, making once-daunting logistical tasks more manageable. Automation tools and systems, such as enterprise resource planning (ERP) software, optimise supply chains, reduce inefficiencies and streamline processes. For instance, AI-powered forecasting tools enable companies to anticipate market fluctuations, allowing them to make data-driven decisions that

What is a STEM degree? A STEM degree refers to any higher education programme focused on disciplines within science, technology, engineering and mathematics. Let’s look at the differences between the four areas of a STEM degree: Science covers a broad field of study, from health sciences to physics. The scientific field focuses on research and