Blog and News

Major differences in global start-up activityPotsdam, 14 July 2025 – Where are the most promising start-ups currently being launched? And which cities are attracting the greatest number of founders and investors? Gisma University of Applied Sciences (www.gisma.com) addresses these questions in its latest analysis as part of the Start-up Atlas 2025. The study is based

Gisma University of Applied Sciences recently hosted a high-impact international start-up workshop in collaboration with the University of Bath, bringing together students from both institutions for a full day of entrepreneurial learning, creative exchange, and cross-cultural collaboration. Held at Gisma’s Berlin campus, the workshop was part of the university’s AMBA-accredited Global MBA programme.  The workshop

Wage vs. Living Costs in the EU: Only one Country Offers a Livable Minimum Wage Gisma University of Applied Sciences compares minimum and average wages with local living expenses across EU member states A recent study by Gisma University of Applied Sciences (www.gisma.com) reveals that in nearly all EU countries, the statutory minimum wage falls

As part of the Federal Ministry for Economy and Energy (BMWE) “Partnering in Business with Germany” programme, Gisma University of Applied Sciences recently hosted a delegation of 19 South African SME managers. Representing dynamic sectors including agriculture, manufacturing, energy, digital economy, and robotics, these business leaders explored Germany’s vibrant industry landscape through visits to companies

What Is Data Governance? Data governance refers to the set of policies, processes and standards that ensure the effective and efficient use of data. According to Gartner, data governance encompasses the exercise of authority and control over the management of data assets. It ensures that data is accurate, consistent, secure and used responsibly across an

Common Challenges International Students Face  Germany has a lot going for it. High academic standards. Strong industry links. Post-study work opportunities. Affordable living, especially compared to other major study destinations.  But for international students, figuring out how to get started can feel like piecing together a puzzle. You might be wondering:  You’re not alone in

What Is Cyber Forensics – and How Does It Relate to Cyber Security?  Cyber forensics (also known as computer forensics or digital forensics) is the practice of uncovering and analysing digital evidence following a cyber incident. Think of it as the investigative arm of cybersecurity – coming in after an attack, piecing together what happened

What is International Marketing? International marketing is the process of planning, pricing, promoting, advertising and distributing goods and services in more than one country. Organisations must develop marketing strategies that adapt to different legal, cultural, economic and political environments. This may involve translating core messaging, adjusting product features or creating region-specific advertising campaigns. Implementing international

Gisma University of Applied Sciences proudly hosted the 23rd Annual Conference of the Baltic Management Development Association (BMDA) from 21–23 May 2025 at its Berlin campus, welcoming prominent academic leaders, policy influencers, and business professionals from across the globe. With the central theme “Redefining Business and Management in a Changing World. Conscious Capitalism,” the event

Today, Linna is studying for a Master’s in Business Management with a specialisation in Marketing at Gisma University of Applied Sciences in Germany. Her programme is CIM-accredited, meaning it’s recognised by the Chartered Institute of Marketing — a benchmark of global marketing excellence. And for Linna, it’s not just theory. She’s applying everything she learns