MSc Data Science, AI and Digital Business: Unleashing the Power of Data

In today’s digital age, data is a valuable commodity that businesses must leverage to stay competitive. With the increasing use of data-driven technologies like Artificial Intelligence (AI) and Machine Learning, it is essential to have a strong foundation in data science and its applications in the business world.

This is where an MSc in Data Science, AI, and Digital Business can be a game-changer for your career.


Find out more about our programme

Gisma - Business School

One of the key benefits of studying data science and AI is the potential for businesses to leverage these technologies for marketing and customer engagement. For example, chatbots, powered by AI, have become a popular way for companies to engage with customers and provide 24/7 support. Additionally, data analysis tools can help businesses optimise their marketing efforts by providing insights into customer behaviour and preferences.

At GISMA University of Applied Sciences in Potsdam, Germany, we offer an MSc programme in Data Science, AI, and Digital Business that is designed to provide students with the skills and knowledge required to unleash the power of data for business success. Here are some key aspects of the programme that make it an excellent choice for students looking to excel in the field of data science:

  • Cutting-Edge Curriculum: Our MSc programme in Data Science, AI, and Digital Business is designed to provide students with a comprehensive understanding of data science, AI, and their applications in the business world. The curriculum covers topics such as machine learning, big data analytics, digital marketing, and more.
  • Practical Experience: Students enrolled in our programme get hands-on experience working with industry-standard tools and technologies used in the field of data science. This includes software such as R, Python, Tableau, and Hadoop.
  • Career Opportunities: With a growing demand for data scientists, graduates of our programme can expect to pursue a range of career opportunities in various industries. These may include positions such as data analyst, data scientist, business analyst, and more.
  • Industry Connections: At GISMA, we have strong industry connections with leading companies in the field of data science and technology. This enables our students to network with industry experts and gain valuable insights into the latest developments in the field.

An MSc in Data Science, AI, and Digital Business is an excellent choice for students looking to unlock the potential of data for business success, and even develop the next ChatGPT! With a cutting-edge curriculum that covers topics like machine learning and big data analytics, our programme equips students with the skills and knowledge needed to succeed in this field. In addition, students gain practical experience working with industry-standard tools like R, Python, and Tableau, which can be used to build powerful AI applications like ChatGPT. Finally, our strong industry connections with leading companies in the field of data science and technology provide students with valuable networking opportunities and insights into the latest developments in the field.

GISMA Business School in Potsdam near Berlin offers a MSc Data Science, AI and Digital Business programme that ticks all the boxes. The course offer a unique combination of technology and business perspectives that can help you understand and implement data science and AI applications in your company.

The course curriculum of the masters allows you to explore other digital technologies such as Big Data, Blockchain, and the Internet of Things and their ability to disrupt conventional business models.


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