Data Science, AI and Digital Business M.Sc.

MSc Data Science, AI, and Digital Business

This unique combination of technology and business which will help you keep a competitive advantage in the job market and advance into a future-oriented career in a global company or innovative start-up. Incentives of up to 33% available!



Gisma University of Applied Sciences MSc Data Science, AI and Digital Business programme offers a unique combination of technology and business which will help you keep advance into a future-oriented career in a global company or innovative start-up.

Digital technologies are omnipresent in today’s society and business world. All areas of life are affected by a digital revolution which is evolving faster and faster. Artificial intelligence, 5G, Big Data, the Internet of Things, and Blockchain will disrupt traditional business models and change job roles in the industry.

*Subject to student numbers

Potsdam, near Berlin

12 or 24 months

Jan, Apr, Jul, Oct 2024

€ from 13,000 per course

Programme details

  • Gives you in-depth expertise about technological concepts like AI, machine learning, Big Data analytics, and virtual team
  • Suitable for undergraduate students who are interested in a successful career in engineering, data science, or other relevant tech fields.
  • Allows you to learn comprehensive aspects of machine learning, data science, digital business and innovation management.
  • Opens up career opportunities across multiple industries like data analytics, AI, business intelligence, and digital consulting.
  • Helps you gain additional skills in Big Data, cybersecurity, and cloud computing through technical know-how provided by Amazon.
  • A flexible learning format, as well as virtual access to the Gisma Campus at Potsdam, allows you to study online.
  • Provides in-depth knowledge about digital transformation efforts like innovation management, technology, and data control organisation.

Accreditations and rankings

The degree programme has been awarded the quality seal of the Accreditation Council Foundation. It was first assessed by FIBAA in a multi-stage accreditation procedure and then successfully accredited by the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities. The quality seal of the Accreditation Council Foundation certifies, among other things, compliance with academic standards and formal requirements.

Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 universities in Germany and 2% of all universities worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.

The Gisma Study Guarantee

The intuitive Gisma e-learning platform allows you to pursue the course from your home country and visit the Gisma campus at Potsdam virtually. This ensures the continuity of your academic life without any interruptions.

The course will be taught through streamed lectures in real-time along with complimentary teaching and e-learning package.

You will work on cases, reflect on readings, take part in discussions, and participate in group exercises and projects. Akin to our on-campus programmes, our online programmes also feature a variety of learning methods. These include student-centred pedagogy, project-based learning, collaborative learning and personalised coaching.

Students starting online will have the option to complete the programme on-campus in Germany seamlessly. 

Potsdam, your next study destination

This high-tech, modern campus, situated just a short distance from the vibrant city of Berlin, serves as a dynamic hub for our University of Applied Sciences students. Here, students engage in both in-person and virtual learning experiences. The architecture and building concept of the campus are designed with intelligence and efficiency in mind, creating spaces that emphasise flexibility, networking, and collaborative working. This environment is tailor-made to foster innovation, providing an exceptional setting that’s ideal for collaborative teaching and learning methods. The campus features ‘Open Spaces’ that cater to various needs, including relaxation, networking, individual study, and group work. The proximity to Berlin further enriches our students’ academic and cultural experience, connecting them to a broader spectrum of opportunities and inspirations.

The camera and sound technology in the classrooms is specifically suited to enable blended or hybrid teaching formats, where students on and off campus can join the class and connect in real-time, benefitting from seamless peer-to-peer interaction with each other. The campus is in a great location, with neighbours such as SAP Innovation Centre Network right across the road.

Potsdam is the picturesque capital city of the state of Brandenburg. It is known for its highly reputed science institutions, technological innovation, economic growth, a unique culture, and high living standards. It is a world heritage site, with the backdrop of outstanding nature. The city also benefits from being the twin city of Berlin, the German capital. The two cities share a border, and the journey from Potsdam Main Station takes just 20-30 minutes to the centre of Berlin, where you can find an inviting cultural, retail and nightlife scene.

Learn from the very best in the field

You can be confident that you will be learning from some of the most accomplished and industry-respected professionals. Our professors at Gisma University of Applied Sciences are experts in their respective fields, with a wealth of experience and knowledge. They have come from and worked with some of the world’s largest and most prestigious companies, including Amazon, United Nations, Harvard, 2020 Tokyo Olympic Games, KPMG, Boston Consulting Group, IBM, and Allianz.

logos faculty
Hear directly from our students and staff about why Gisma University of Applied Sciences should be your top choice. In this video, our diverse student body and dedicated staff, share their unique experiences at Gisma, located in the heart of Potsdam, Germany.
Immerse yourself in the serene yet vibrant life of Potsdam as a student at the Gisma University of Applied Sciences. Set in the historic and beautiful city of Potsdam, with its rich tapestry of cultural and historical sites, Gisma acts as your gateway to the dynamic German economy.
sap university

Gisma is a proud member of the prestigious SAP University Alliances program, offering unparalleled opportunities for our students and staff. This exclusive partnership provides access to SAP’s academic materials, internships, and graduate programs. Our students benefit from open access to SAP training, certifications, and exciting workshops on cutting-edge topics. With the support of SAP experts, we equip our students for success in the digital economy. Join us to thrive in the world of endless possibilities.


Gisma University of Applied Sciences is state recognised

Top 2

Germany has the 2nd best unemployment rate in Europe at 3.4%*



Chance to earn to €45,000**, the average graduate salary in Germany

**Business Insider


Join a network of students from over 90 nationalities across the globe

Programme structure

Data Science and AI

  • Intro to AI and Machine Learning
  • Methods of Prediction
  • AI and Applications
  • Big Data Analytics
  • Data Visualisation and Communication
  • Business Project in Big Data & AI

General business competencies

  • Project Management
  • Innovation Management and Digital Transformation
  • Digital Marketing & Analytics
  • CSR, Diversity and Ethics

Leadership, action and intercultural competencies

  • Behavioural Competencies in Virtual Teams
  • Ethical Issues for AI
  • CEO Decision Making & Case Studies

Study abroad or Internship or Business Project

Scientific and Methods Competence

  • Research Methods and Scientific Work
  • Master Thesis

Your Future Career

The Data Science, AI and Digital Business programme at Gisma can give you a multi-faceted skill technical skill set which can allow you to join any major technology company like Google or Apple.

You will also have the business management competency for any data-driven role in online start-ups or management firms.

In addition, Gisma has a dedicated Career Centre which will help students fulfil their career goals through a variety of specialised services and establishes long-lasting relationships with alumni and employers.

Here is a list of some fascinating career roles that can be accessible to you once you complete the Data Science, AI and Digital Business programme from Gisma.

  • Data scientist; average annual salary of € 1,39, 840
  • Machine learning engineer; average annual salary of € 1,01, 012
  • Machine learning scientist; average annual salary of € 1,00, 392
  • Enterprise architect; average annual salary of € 1,39, 840
  • Data architect; average annual salary of € 89, 840
  • Business intelligence developer; average annual salary of € 79, 840
  • Data analyst; average annual salary of € 69, 840


Fees and Entry Reqs

Standard Tuition Fees

Germany/EU applicants

  • From € 8,500 per year

International applicants

  • from € 11,575 per year

Visit our fees and funding page for a more detailed breakdown all our tuition fees, additional programme savings, and your funding options.

For more details speak to a programme consultant or learn how to apply.

Flexible payment plan

Gisma offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €3,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of the programme in accordance with your payment schedule.

Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe. If you have any queries regarding payment options, please speak to a programme consultant.

*Terms and conditions apply.

Financing your studies


In many cases, non-German citizens studying in Germany are entitled to apply for the BAföG (Federal Education and Training Assistance Act) grants-and-loans system, if certain conditions are met. 

If foreigners have the prospect of staying in Germany and if they are socially integrated, they are considered eligible for funding. For more information and to check your eligibility please use the link below (which can be translated into English). 

BAföG for non-German citizens

Entry requirements

  • Bachelor’s degree in relevant discipline or equivalent work experience
  • English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
  • Personal Interview

For students who have educational degrees from India

Students who have acquired their education degrees from India will need to follow the Academic Evaluation Center (APS) process required by The German Foreign Affairs Ministry. For more information, please refer to our APS Step-by-Step Guide webpage.


Frequently asked questions

Question 1: How much can I earn as a data scientist?

Becoming a data scientist can be professionally lucrative for any aspiring data science professional. According to, an average data scientist can earn around €55,085 each year.

Question 2: Can I start my own business after an MSc in Data Science, AI and digital business programme?

Yes. The data science and digital business programme at Gisma can provide you with sufficient business and management expertise in addition to knowledge in data science applications. This way, you can manage any online business and take data-backed decisions to grow it further.

Question 3: Will Gisma help me in getting an appropriate data science role?

Yes. Gisma has a dedicated Career Centre that offers you a wide range of placement assistance. You can seek help in refining your resume and finding contacts within the data science industry in Potsdam or Berlin. The Career Centre can also help you look for online jobs if you are interested in remote working.

Question 4: Why should I think about pursuing an MSc Data science in Germany?

Germany is renowned for its technological prowess and digitisation efforts throughout the world. German universities are also known for providing high educational standards and multiple networking opportunities. Therefore, a data science programme in Germany can only enhance your career prospects in the data science sector.

Question 5: Which are the most promising industries to work in after getting a degree in data science?

With immense applications of data science and AI across several industries, the sky’s the limit when it comes to choosing a professional domain.

However, some promising industries include automotive, robotics, aviation and healthcare.