BSC Data Science, AI, AND Digital Business

BSc Data Science, AI, and Digital Business

This unique combination of business and technology will help you build a future-oriented career in a global company or innovative start-up.

Shape Your Future in Data Science

Become an expert in data science by mastering analytics, visualisation, and governance of data, and discover the fascinating world of AI. This programme also covers general business skills, which will boost your employability.

You will benefit from a highly international atmosphere by studying at Gisma University of Applied Sciences at the Potsdam campus, in close proximity to global companies such as SAP. You’ll also have the opportunity to spend a semester abroad – choose from a selection of leading technology hubs such as London, Shanghai, and Singapore. You can combine this with an internship or business project so that you’ll be ready to kick-start your career as soon as you graduate.

Key Skills Developed

Who Is The Programme For?

The programme is perfect for those who are passionate about data and cutting-edge technology and who seek to combine this passion with general business skills and intercultural competencies to enhance their job prospects in the field of data and AI.

How Will You Study?

Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.


The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.

Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 universities in Germany and 2% of all universities worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.


Potsdam, near Berlin


36 months


Jan, Apr, Jul, Oct 2024

Tuition Fee:

From € 9,600 per year

From € 13,125 per year – International students

From Foundations to Future: Your Data Science Journey

The full-time bachelor’s degree programme comprises a standard study period of six semesters. The curriculum includes a ‘mobility window’ in the 5th semester: a semester reserved for you to study abroad or undertake further modules with an applied focus as part of career development.

For the bachelor’s programmes, the total student workload for the courses is 180 ECTS credits.

A key element of this programme is the Career Development Semester, within which you will work on an end-to-end data science project. This project will allow you to work on a business problem, similar to what you may be given by a future employer. You will take this problem and develop a solution by collecting data, then building software to resolve the problem. You will then evaluate, test, and deliver the business solution, just like you would for an employer or client.


Data Science and AI

  • Python Programming
  • Data Structures & Algorithms
  • Databases & Big Data
  • Data Mining
  • Data Integration
  • Artificial Intelligence & Machine Learning
  • Applied Statistical Modelling
  • Data Visualisation
  • Data Driven Strategic Decision Making
  • Data Governance, Security and Ethics
  • AI Studio

General Business Competencies

  • Digital Transformation and Cases
  • Fundamentals of Marketing
  • Sustainability Management
  • Project Management
  • Innovation Management in a Digital and Globalised World
  • Digital Marketing and Analytics
  • AI Applications for Digital Business
  • Data Driven Business Models

Action and Intercultural Competencies

  • Creative Problem Solving and Strategy Development
  • End-to-End Data Science Project
  • Business Start-up Simulation
  • Internship

Study Abroad Option

Scientific and Methods Competencies

  • Mathematical Foundations
  • Statistics
  • Academic Writing and Research Methods
  • Bachelor Thesis

Your Future Career

Computer technologies are integral to modern day life and essential to nearly all modern businesses. Today, we see advanced movements towards some form of digitisation in all aspects of life. As a computational engineering graduate, you will be in high demand across many industries, including IT, software engineering, information technology, web design, and more.

Potential graduate opportunities: app or games developer, web developer, information systems manager, IT consultant, multimedia programmer, network engineer, software developer.

As a student at Gisma, you will be supported by our Career Centre, who provide personalised career support and development.

more about our career centre

In today’s competitive job landscape, employers seek well-rounded graduates ready to hit the ground running. Gisma’s Double Degree programme equips you with the in-demand knowledge and versatile skillset to stand out from the crowd. Combine this Gisma specialised degree specialisation with a prestigious International Business Management degree from Kingston University London, creating the perfect launchpad for your dream career – all in a streamlined timeframe.

Double Your Impact With a Double Degree

Prof. Dr. Mohammad Mahdavi

Hear From One of Your Future Professors

Teaching tech concepts is like tightrope walking. The topics are so interesting, but you need to be very careful to not overwhelm students with too much theory. I found a solution a long time ago: We empower students to implement concepts right after learning theories. I really love the thrilled look on their face when students notice they can understand a complex tech concept and implement it in action. This is what the job market is looking for: Graduates who possess such a precious mix of theory and practice.

Prof. Dr. Mohammad Mahdavi
Professor for Data Science

Fees & Admissions

Entry Requirements

  • Bachelor’s degree in a relevant discipline (business, economics or social sciences, psychology, law, engineering, computer science, or closely related sciences)
  • English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
  • Ability to prove required mathematical skills

If you need additional support to meet the entry requirements for one of Gisma’s bachelor’s degree programmes, the Gisma Foundation Programme is designed for you.

Tuition Fees

Germany/EU applicants: From € 9,600 per year

International applicants: From € 13,125 per year

We offer a range of savings and funding options. For a full breakdown of all our fees, visit our fees and funding page below.

Our Application Process

Learn about the application process at Gisma University of Applied Sciences! We’ve streamlined the application steps to ensure a smooth journey into our diverse academic community. 

Visit our how to apply page below.

Learn From The Very Best in The Field

You can be confident that you will be learning from some of the most accomplished and industry-respected professionals. Our professors at Gisma University of Applied Sciences are experts in their respective fields, with a wealth of experience and knowledge. They have come from and worked with some of the world’s largest and most prestigious companies, including Amazon, United Nations, Harvard, 2020 Tokyo Olympic Games, KPMG, Boston Consulting Group, IBM, and Allianz.

Our Faculty's Industry Experience

sap university

Thrive in the Digital Age: Gisma Partners with SAP

Gisma is a proud member of the prestigious SAP University Alliances program, offering unparalleled opportunities for our students and staff. This exclusive partnership provides access to SAP’s academic materials, internships, and graduate programs. Our students benefit from open access to SAP training, certifications, and exciting workshops on cutting-edge topics. With the support of SAP experts, we equip our students for success in the digital economy. Join us to thrive in the world of endless possibilities.

Gisma Alumni Survey

At Gisma University of Applied Sciences, we empower our students to launch successful careers. We go beyond education, providing the skills and experience they need to thrive in the professional world. Our graduates are job-ready and make a lasting impact, with many landing positions at top companies.

Alumni Survey (2022)


of our students found employment six months after graduation


of our Gisma students secure a job before graduation


of graduates hold managerial positions in leading organisations


of our graduates enjoy a salary ranging from €55k to €60k


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