MSc Business Management & Marketing
In today's world, business and marketing go hand in hand. Scale your success.
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The MSc Business Management & Marketing programme at Gisma University of Applied Sciences in Berlin, Germany, offers a dynamic, in-depth understanding of the business landscape with a specialised focus on marketing strategies and digital transformation. This programme blends essential business management concepts with marketing expertise, equipping you with the skills to navigate the fast-evolving world of global business. The programme covers everything from international marketing and brand management to digital marketing and customer experience design. You’ll gain practical experience and strategic insights to take on leadership roles in marketing across a range of industries.
In a digitally-driven world, this programme ensures you’re ready to lead marketing innovations and develop customer-centric strategies, giving you a competitive edge in a global marketplace.
Key Skills Developed
International Marketing Strategy
Digital Marketing & Analytics Expertise
Customer-Centric Approach & Experience Design
Brand Development & Product Management
Data-Driven Decision Making
Cross-Cultural Management & Collaboration
Who is this Programme For?
This programme is designed for ambitious individuals who want to combine leadership skills with expertise in marketing. If you’re looking to gain a comprehensive understanding of business while specialising in the marketing field, this course is for you. Whether you’re aiming to lead marketing campaigns, innovate digital strategies, or build global brands, this degree equips you with the knowledge and skills to succeed in the dynamic marketing world.
How Will You Study?
Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.
Accreditations
The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.
Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA. The prestigious AMBA accreditation represents innovation and excellence in education.
CIM Accreditation: This MSc Business Management & Marketing degree is accredited by the Chartered Institute of Marketing (CIM), ensuring global recognition for quality in marketing education.
Location:
Potsdam, near Berlin
Credits / Duration:
Standard Track: 120 ECTS (24 months)
Eligibility-Based Track: 60 or 90 ECTS (12 or 18 months)
Intakes:
Jan, Apr, Jul, Oct
Tuition Fee:
€ from 13,000 per year
From Foundations to Future: Your Business Management Journey
The course is available to study both full-time and part-time. The standard period of study is two years full-time, part-time correspondingly longer. If you have the relevant academic or professional experience, you could be eligible to shorten the study period to one, or one and a half years. Talk to our programme consultants to find out whether this is the case for you.
The programme is modularised, which means each module is assigned a fixed number of credit points and concludes with an examination. This programme consists of 60, 90, or 120 ECTS credits, depending on the track and your eligibility. The standard track spans 24 months (120 ECTS), while the credit-based track can be completed in 12 or 18 months (60 or 90 ECTS), based on prior academic credits, qualifications, or work experience.
In the 2-year format (120 ECTS credits), the curriculum includes a ‘mobility window’ in the 5th semester: a semester reserved for you to study abroad, undertake an internship, or complete a business project in practice.
The MSc Business Management degree also offers the choice to specialise in other high-demand areas of business, including: project management, human resources, finance, and cybersecurity. Please visit these programme pages for more information.
Modules
General Business Competencies
- International Strategic Management
- Innovation Management and Digital Transformation
- International Economics
- Management of People in Cross Cultural Environments
- Behavioural Competencies in Virtual Teams
- CSR, ESG and Ethics
- Emotional Agility in International Business
- Digital Competencies: Electives in Cloud Computing, Big Data, Cyber Security
- Study abroad or Internship or Business Project
Scientific and Methods Competence
- Research Methods and Scientific Work
- Research Seminar
- Master Thesis
Specialisation: Marketing
- International Marketing
- Pricing Policy
- Brand Management & Product Development
- Digital Marketing & Analytics
- Customer Experience Design
*Subject to student numbers
Gisma: The Only University in Germany with CIM Accredited Degrees
The MSc Business Management & Marketing is accredited by the Chartered Institute of Marketing (CIM), ensuring a globally recognised standard of excellence. This accreditation enhances employability, offers a pathway to professional CIM qualifications with potential module exemptions, and combines academic theory with real-world marketing skills.
Key Benefits:
- Enhanced Credibility: Boosts the value of your qualification in the job market.
- Pathway to CIM Qualifications: Fast-track further qualifications with potential exemptions.
- Practical Training: Combines theory and real-world applications.
- Boosted Employability: Signals industry-relevant skills to employers.
- Exclusive Professional Advantage: This unique opportunity offers a clear path to recognised industry certifications and advancement in your marketing career.
Your Future Career
An MSc in Business Management & Marketing from Gisma University of Applied Sciences opens up a wealth of career opportunities in the marketing and business sectors. You’ll be prepared for leadership positions where you can drive marketing strategies, enhance brand value, and optimise customer experience.
Potential graduate opportunities: Marketing Manager, Brand Strategist, Digital Marketing Specialist, Customer Experience Manager, Product Development Lead, Marketing Consultant, Market Research Analyst, E-commerce Manager.
As a student at Gisma, you will be supported by our Career Centre, who provide personalised career support and development.
In today’s competitive job landscape, employers seek well-rounded graduates ready to hit the ground running. Gisma’s Double Degree programme equips you with the in-demand knowledge and versatile skillset to stand out from the crowd. Combine this Gisma specialised degree specialisation with a prestigious International Business Management degree from Kingston University London, creating the perfect launchpad for your dream career – all in a streamlined timeframe.
Double Your Impact With a Double Degree
Our Potsdam Campus
An innovative campus, nestled amidst scenic beauty and iconic palaces
Hear From One of Your Future Professors
Part of a student’s academic journey is acquiring the knowledge and skills necessary to become an outstanding professional. Given the dynamic nature of the industry and the increasing need to stay abreast of market changes, it is the role of professors to contribute to their students’ professional growth and help them meet these demands.
For me, being a professor means sharing my experiences, both the challenges and successes, gained from working with some of the world’s largest corporations and the celebrities I had the honor to support. Less theory, more practicality, with a hands-on, experience-sharing approach.
Prof. Dr. Renata Thiébaut
Professor of Marketing
Fees & Admissions
Entry Requirements
- Bachelor’s degree in a relevant discipline (business, economics or social sciences, psychology, law, engineering, computer science, or closely related sciences)
- English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
Tuition Fees
We offer a range of savings and funding options for our programmes. Fees will vary depending on your applicant status:
- Germany/EU applicants
- Ex-pat applicants
- International applicants
For a full breakdown of all our fees, visit our Fees and Funding page.
How To Apply
Learn about the application process at Gisma University of Applied Sciences! We’ve streamlined the application steps to ensure a smooth journey into our diverse academic community.
Visit our how to apply page below.
Learn From The Very Best in The Field
You can be confident that you will be learning from some of the most accomplished and industry-respected professionals. Our professors at Gisma University of Applied Sciences are experts in their respective fields, with a wealth of experience and knowledge. They have come from and worked with some of the world’s largest and most prestigious companies, including Amazon, United Nations, Harvard, 2020 Tokyo Olympic Games, KPMG, Boston Consulting Group, IBM, and Allianz.
Thrive in the Digital Age: Gisma Partners with SAP
Gisma is a proud member of the prestigious SAP University Alliances program, offering unparalleled opportunities for our students and staff. This exclusive partnership provides access to SAP’s academic materials, internships, and graduate programs. Our students benefit from open access to SAP training, certifications, and exciting workshops on cutting-edge topics. With the support of SAP experts, we equip our students for success in the digital economy. Join us to thrive in the world of endless possibilities.
Want to Know More?
Let’s Talk!
Ask us anything – our friendly multilingual team of Programme Consultants are here to guide you from curiosity to campus.
Gisma Alumni Survey
At Gisma University of Applied Sciences, we empower our students to launch successful careers. We go beyond education, providing the skills and experience they need to thrive in the professional world. Our graduates are job-ready and make a lasting impact, with many landing positions at top companies. Alumni Survey (2022)
93%
of our students found employment six months after graduation
88%
of our Gisma students secure a job before graduation
66%
of graduates hold managerial positions in leading organisations
77%
of our graduates enjoy a salary ranging from €55k to €60k
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