MSc Business Management
Become a leader, improve your communication skills; find your inner entrepreneur.
ENQUIRE NOWShape Your Future in Business Management
Management is the cornerstone of any organisation and if you want to stand out in a competitive global marketplace, it is important you earn the right qualification to do so. The master’s in business management equips you with the strategic skills and cutting-edge knowledge required to break into the field and make an impact – whatever role you end up securing.
This master’s degree is designed to prepare you for independent entrepreneurial activity or senior management positions with leadership responsibilities in corporations of all sizes and industries.
You will gain comprehensive knowledge of the business management field with a focus on transferable international skills. This course prioritises interdisciplinarity and there is a focus on information technology. Students also get the chance to enhance their management knowledge and application-specific specialisation skills, with a focus on real-world challenges.
Through several optional specialisations*, this programme supports various business management functional areas.
Key Skills Developed
Strategic & Analytical Thinking
Leadership & Cross-Cultural Management
Innovation & Digital Expertise
Research & Project Management
Responsible Business Practices
Practical Application and Real-World Experience
Who is this Programme For?
The MSc Business Management programme at Gisma is designed for ambitious individuals seeking to:
- Advance their careers: This programme is ideal for professionals looking to transition into senior management roles or leadership positions within corporations of all sizes and industries.
- Launch entrepreneurial ventures: If you have a passion for starting your own business, this programme equips you with the necessary skills and knowledge to navigate the complexities of international entrepreneurship.
- Develop a global mindset: Are you drawn to the international business arena? This programme fosters a strong understanding of international economics, strategic management, and cross-cultural communication, preparing you to excel in the global marketplace.
- Upskill and specialise: Those with a business background seeking to deepen their expertise in specific areas like Marketing, Finance, or Human Resources will find the specialisation options particularly valuable.
Accreditations
The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.
Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA. The prestigious AMBA accreditation represents innovation and excellence in education.
CIM Accreditation (Marketing Pathway): The MSc Business Management & Marketing pathway is accredited by the Chartered Institute of Marketing (CIM), ensuring global recognition for quality in marketing education.
Location:
Potsdam, near Berlin
Credits / Duration:
Standard Track: 120 ECTS (24 months)
Eligibility-Based Track: 60 or 90 ECTS (12 or 18 months)
Intakes:
Jan, Apr, Jul, Oct
Tuition Fee:
€ from 13,000 per year
From Foundations to Future: Your Business Management Journey
The course is available to study both full-time and part-time. The standard period of study is two years full-time, part-time correspondingly longer. If you have the relevant academic or professional experience, you could be eligible to shorten the study period to one, or one and a half years. Talk to our programme consultants to find out whether this is the case for you.
The programme is modularised, which means each module is assigned a fixed number of credit points and concludes with an examination. This programme consists of 60, 90, or 120 ECTS credits, depending on the track and your eligibility. The standard track spans 24 months (120 ECTS), while the credit-based track can be completed in 12 or 18 months (60 or 90 ECTS), based on prior academic credits, qualifications, or work experience.
In the 2-year format (120 ECTS credits), the curriculum includes a ‘mobility window’ in the 5th semester: a semester reserved for you to study abroad, undertake an internship, or complete a business project in practice.
Modules
Choose from five different specialised pathways:
General Business Competencies
- International Strategic Management
- International Economics
- Innovation Management and Digital Transformation
- CSR, ESG and Ethics
- Management of People in Cross Cultural Environments
- Emotional Agility in International Business
- Finance and Risk Management
- CEO Decision Making and Case Studies
- Study abroad or Internship or Business Project
Scientific and Methods Competence
- Research Methods and Scientific Work
- Research Seminar
- Master Thesis
Specialisation: Cybersecurity
- Cybersecurity and Digital Risk Management
- Data Management & Protection
- Cryptology
- Cyber Forensics
- Business Project in Cybersecurity
*Subject to student numbers
General Business Competencies
- International Strategic Management
- International Economics
- Innovation Management and Digital Transformation
- Management of People in Cross Cultural Environments
- Behavioural Competencies in Virtual Teams
- Emotional Agility in International Business
- CEO Decision Making and Case Studies
- Study abroad or Internship or Business Project
Scientific and Methods Competence
- Research Methods and Scientific Work
- Research Seminar
- Master Thesis
Specialisation: Finance
- International Accounting
- Finance and Risk Management
- FinTech, Blockchain & Crypto Assets
- M&A and Structuring the Firm
- ESG and ESG Reporting
- Asset Management and Derivatives
*Subject to student numbers
General Business Competencies
- International Strategic Management
- Innovation Management and Digital Transformation
- International Marketing
- Management of People in Cross Cultural Environments
- Behavioural Competencies in Virtual Teams
- CSR, ESG and Ethics
- Emotional Agility in International Business
- Study abroad or Internship or Business Project
Scientific and Methods Competence
- Research Methods and Scientific Work
- Research Seminar
- Master Thesis
Specialisation: Project Management
- Project Management
- Project Costing & Control
- Corporate Governance & Risk Management
- Project Communication & Stakeholder Management
- Management Consulting
- Management of IT Projects
*Subject to student numbers
General Business Competencies
- International Strategic Management
- Innovation Management and Digital Transformation
- International Economics
- Management of People in Cross Cultural Environments
- Behavioural Competencies in Virtual Teams
- CSR, ESG and Ethics
- Emotional Agility in International Business
- Digital Competencies: Electives in Cloud Computing, Big Data, Cyber Security
- Study abroad or Internship or Business Project
Scientific and Methods Competence
- Research Methods and Scientific Work
- Research Seminar
- Master Thesis
Specialisation: Marketing
- International Marketing
- Pricing Policy
- Brand Management & Product Development
- Digital Marketing & Analytics
- Customer Experience Design
*Subject to student numbers
General Business Competencies
- International Strategic Management
- Innovation Management and Digital Transformation
- International Economics
- Behavioural Competencies in Virtual Teams
- CSR, ESG and Ethics
- Emotional Agility in International Business
- International Marketing
- Digital Competencies: Electives in Cloud Computing, Big Data, Cyber Security
- Study abroad or Internship or Business Project
Scientific and Methods Competence
- Research Methods and Scientific Work
- Research Seminar
- Master Thesis
Specialisation: Human Resources
- Employment Law
- Cognitive Psychology & Leadership
- HR Management and Organisation Design
- HR Analytics
- Management of People in Cross Cultural Environments
Human Resources pathway is taught for personal knowledge only; additional qualifications may be required to work as a HR professional in Germany.
*Subject to student numbers
Gisma: The Only University in Germany with CIM Accredited Degrees
The MSc Business Management & Marketing pathway is accredited by the Chartered Institute of Marketing (CIM), ensuring a globally recognised standard of excellence. This accreditation enhances employability, offers a pathway to professional CIM qualifications with potential module exemptions, and combines academic theory with real-world marketing skills.
Key Benefits:
- Enhanced Credibility: Boosts the value of your qualification in the job market.
- Pathway to CIM Qualifications: Fast-track further qualifications with potential exemptions.
- Practical Training: Combines theory and real-world applications.
- Boosted Employability: Signals industry-relevant skills to employers.
- Exclusive Professional Advantage: This unique opportunity offers a clear path to recognised industry certifications and advancement in your marketing career.
Your Future Career
A business management degree provides the academic knowledge and skills to pursue global career opportunities and helps you develop a broad and diverse understanding of businesses. With your choice of specialism, you will have the skills and knowledge to delve into a specific field within business management. Each specialisation opens up a varied range of exciting job opportunities in the corresponding field.
Potential graduate opportunities: management, consultancy, marketing and advertising, human resources, retail and sales, finance
As a student at Gisma, you will be supported by our Career Centre, who provide personalised career support and development.
In today’s competitive job landscape, employers seek well-rounded graduates ready to hit the ground running. Gisma’s Double Degree programme equips you with the in-demand knowledge and versatile skillset to stand out from the crowd. Combine this Gisma specialised degree specialisation with a prestigious International Business Management degree from Kingston University London, creating the perfect launchpad for your dream career – all in a streamlined timeframe.
Double Your Impact With a Double Degree
Our Potsdam Campus
An innovative campus, nestled amidst scenic beauty and iconic palaces
Hear From One of Your Future Professors
Studying is a unique time in one’s life and I believe that it should be as diverse as possible. When teaching at Gisma I bring my personal experiences with me: Lectures are geared toward interactive content with a variety of activities and are always connected to practical examples and outcomes. My objective is that you can take something with you for your life and your career out of the modules. They should be sometimes challenging, yet fun, but always feel beneficial in multiple ways for you. And, on a side note: I really think that the direct contact of students with faculty and staff at Gisma is quite unique. Open and direct communication is key here!
Prof. Dr. Peter Konhäusner
Professor of Digital Entrepreneurship
Fees & Admissions
Entry Requirements
- Bachelor’s degree in a relevant discipline (business, economics or social sciences, psychology, law, engineering, computer science, or closely related sciences)
- English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
Tuition Fees
We offer a range of savings and funding options for our programmes. Fees will vary depending on your applicant status:
- Germany/EU applicants
- Ex-pat applicants
- International applicants
For a full breakdown of all our fees, visit our Fees and Funding page.
How To Apply
Learn about the application process at Gisma University of Applied Sciences! We’ve streamlined the application steps to ensure a smooth journey into our diverse academic community.
Visit our how to apply page below.
Learn From The Very Best in The Field
You can be confident that you will be learning from some of the most accomplished and industry-respected professionals. Our professors at Gisma University of Applied Sciences are experts in their respective fields, with a wealth of experience and knowledge. They have come from and worked with some of the world’s largest and most prestigious companies, including Amazon, United Nations, Harvard, 2020 Tokyo Olympic Games, KPMG, Boston Consulting Group, IBM, and Allianz.
Thrive in the Digital Age: Gisma Partners with SAP
Gisma is a proud member of the prestigious SAP University Alliances program, offering unparalleled opportunities for our students and staff. This exclusive partnership provides access to SAP’s academic materials, internships, and graduate programs. Our students benefit from open access to SAP training, certifications, and exciting workshops on cutting-edge topics. With the support of SAP experts, we equip our students for success in the digital economy. Join us to thrive in the world of endless possibilities.
Gisma Alumni Survey
At Gisma University of Applied Sciences, we empower our students to launch successful careers. We go beyond education, providing the skills and experience they need to thrive in the professional world. Our graduates are job-ready and make a lasting impact, with many landing positions at top companies.
Alumni Survey (2022)
93%
of our students found employment six months after graduation
88%
of our Gisma students secure a job before graduation
66%
of graduates hold managerial positions in leading organisations
77%
of our graduates enjoy a salary ranging from €55k to €60k
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