GISMA University of Applied Sciences MSc Data Science, AI and Digital Business programme offers a unique combination of technology and business which will help you keep advance into a future-oriented career in a global company or innovative start-up.

Digital technologies are omnipresent in today's society and business world. All areas of life are affected by a digital revolution which is evolving faster and faster. Artificial intelligence, 5G, Big Data, the Internet of Things, and Blockchain will disrupt traditional business models and change job roles in the industry.


Programme details

  • Gives you in-depth expertise about technological concepts like AI, machine learning, Big Data analytics, and virtual team
  • Suitable for undergraduate students who are interested in a successful career in engineering, data science, or other relevant tech fields.
  • Allows you to learn comprehensive aspects of machine learning, data science, digital business and innovation management.
  • Opens up career opportunities across multiple industries like data analytics, AI, business intelligence, and digital consulting.
  • Helps you gain additional skills in Big Data, cybersecurity, and cloud computing through technical know-how provided by Amazon.
  • A flexible learning format, as well as virtual access to the GISMA Campus at Potsdam, allows you to study online.
  • Provides in-depth knowledge about digital transformation efforts like innovation management, technology, and data control organisation.
Accreditations and rankings
Gisma - Business School

The degree programme has been awarded the quality seal of the Accreditation Council Foundation. It was first assessed by FIBAA in a multi-stage accreditation procedure and then successfully accredited by the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities. The quality seal of the Accreditation Council Foundation certifies, among other things, compliance with academic standards and formal requirements.

GISMA Business School is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 business school in Germany and 2% of all business schools worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.

The GISMA Study Guarantee

The intuitive GISMA e-learning platform allows you to pursue the course from your home country and visit the GISMA campus at Potsdam virtually. This ensures the continuity of your academic life without any interruptions.

The course will be taught through streamed lectures in real-time along with complimentary teaching and e-learning package.

You will work on cases, reflect on readings, take part in discussions, and participate in group exercises and projects. Akin to our on-campus programmes, our online programmes also feature a variety of learning methods. These include student-centred pedagogy, project-based learning, collaborative learning and personalised coaching.

Students starting online will have the option to complete the programme on-campus in Germany seamlessly. 

Not sure what to study?

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Programme structure


Data Science and AI

  • Intro to AI and Machine Learning
  • Methods of Prediction
  • AI and Applications
  • Big Data Analytics
  • Data Visualisation and Communication
  • Business Project in Big Data & AI

General business competencies

  • Project Management
  • Innovation Management and Digital Transformation
  • Digital Marketing & Analytics
  • CSR, Diversity and Ethics

Leadership, action and intercultural competencies

  • Behavioural Competencies in Virtual Teams
  • Ethical Issues for AI
  • CEO Decision Making & Case Studies

Study abroad or Internship or Business Project

Scientific and Methods Competence

  • Research Methods and Scientific Work
  • Master Thesis

Your future career

The Data Science, AI and Digital Business programme at GISMA can give you a multi-faceted skill technical skill set which can allow you to join any major technology company like Google or Apple.

You will also have the business management competency for any data-driven role in online start-ups or management firms.

In addition, GISMA has a dedicated Career Centre which will help students fulfil their career goals through a variety of specialised services and establishes long-lasting relationships with alumni and employers. 

Here is a list of some fascinating career roles that can be accessible to you once you complete the Data Science, AI and Digital Business programme from GISMA. 

  • Data scientist; average annual salary of € 1,39, 840
  • Machine learning engineer; average annual salary of € 1,01, 012
  • Machine learning scientist; average annual salary of € 1,00, 392
  • Enterprise architect; average annual salary of € 1,39, 840
  • Data architect; average annual salary of € 89, 840
  • Business intelligence developer; average annual salary of € 79, 840
  • Data analyst; average annual salary of € 69, 840


Fees and funding

Please contact a programme consultant for more details on how to apply.


    Total price Early bird discount
EU/Germany 1yr  €     13,000 20%
2yr  €     17,000 20%
International 1yr  €     15,500 20%
2yr  €     20,000 20%
Online 2yr €     9,500 20%


*Early bird offer for applications submitted at least 8 weeks before orientation date.

Regional discounts are available for CIS, MENA and LATAM regions. Please check the fee section on this page.


Flexible payment plan

GISMA offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €2,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of the programme in accordance with your payment schedule.

You will be eligible for a discount of 5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.

Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe. If you have any queries regarding payment options, please speak to a programme consultant.

*Terms and conditions apply.

Financing your studies


In many cases, non-German citizens studying in Germany are entitled to apply for the BAföG (Federal Education and Training Assistance Act) grants-and-loans system, if certain conditions are met. 

If foreigners have the prospect of staying in Germany and if they are socially integrated, they are considered eligible for funding. For more information and to check your eligibility please use the link below (which can be translated into English). 

BAföG for non-German citizens


Entry requirements

  • Bachelor’s degree in relevant discipline or equivalent work experience
  • 3 years of work experience
  • English proficiency: B2 (IELTS 6.5) or equivalent
  • Personal Interview
  • Job reference

For non-standard entry routes please seek clarification on requirements with our admissions team.

For students who have educational degrees from India

Students who have acquired their education degrees from India will need to follow the Academic Evaluation Center (APS) process required by The German Foreign Affairs Ministry. For more information, please refer to our APS Step-by-Step Guide webpage.

Frequently asked questions

Question 1: How much can I earn as a data scientist? 

Becoming a data scientist can be professionally lucrative for any aspiring data science professional. According to, an average data scientist can earn around €55,085 each year. 

Question 2: Can I start my own business after an MSc in Data Science, AI and digital business programme? 

Yes. The data science and digital business programme at GISMA can provide you with sufficient business and management expertise in addition to knowledge in data science applications. This way, you can manage any online business and take data-backed decisions to grow it further.

Question 3: Will GISMA help me in getting an appropriate data science role? 

Yes. GISMA has a dedicated Career Centre that offers you a wide range of placement assistance. You can seek help in refining your resume and finding contacts within the data science industry in Potsdam or Berlin. The Career Centre can also help you look for online jobs if you are interested in remote working.

Question 4: Why should I think about pursuing an MSc Data science in Germany? 

Germany is renowned for its technological prowess and digitisation efforts throughout the world. German universities are also known for providing high educational standards and multiple networking opportunities. Therefore, a data science programme in Germany can only enhance your career prospects in the data science sector. 

Question 5: Which are the most promising industries to work in after getting a degree in data science?

With immense applications of data science and AI across several industries, the sky’s the limit when it comes to choosing a professional domain.

However, some promising industries include automotive, robotics, aviation and healthcare.

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  • Potsdam | Online
  • 12 or 24 months
  • Jan, Apr, July, October 2023
  • € From 13,000 per course

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GISMA Business School is state recognised

Top 2

Germany has the 2nd best unemployment rate in Europe at 3.4%*




Chance to earn €45,000**, the average graduate salary in Germany

**Business Insider


Join a network of students from over 40 nationalities across the globe