Apply now and you may be eligible for a scholarship of up to 25% for international and European students!

Become an expert in data science by mastering analytics, visualisation, and governance of data, and discover the fascinating world of AI. This programme also covers general business skills, which will boost your employability.

You will benefit from a highly international atmosphere by studying at GISMA Business School at the Berlin-Potsdam campus, in close proximity to global companies such as SAP. You’ll also have the opportunity to spend a semester abroad – choose from a selection of leading technology hubs such as London, Shanghai, and Singapore. You can combine this with an internship or business project so that you’ll be ready to kick-start your career as soon as you graduate.

This programme is awarded by GISMA Business School.

Our study guarantee: start your studies online or on campus

As an educational institution, we want to ensure that our students can start studying with us no matter the circumstance and we want to give you every chance to progress with your education and build a successful career. At GISMA we want to assure you that there will be an option for you to study and start your programme on time regardless of whether the campus is open or closed. We also want to assure you that you will still be able to study in the case where the campus is open but, due to health concerns or travel restrictions, you are unable to attend the classes in person on time.

With this in mind, all of our students will have the option to start their studies online. Students will learn in a hybrid format, which is a live learning experience and allows for interaction with the tutor, as well as the ability to work in student groups. Students will then have the option to complete the programme on-campus in Germany as soon as possible.

Accreditations and rankings

GISMA Business School is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 business school in Germany and 2% of all business schools worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.

GISMA Business School also has a long history of working with partner universities in Europe and has been trusted to deliver partner programmes accredited by AACSB, AMBA, EQUIS, and EPAS.


Who is the programme for?

The programme is perfect for those who are passionate about data and cutting-edge technology and who seek to combine this passion with general business skills and intercultural competencies to enhance their job prospects in the field of data and AI.


What will you learn?

This programme covers all aspects of data science, from statistical modelling to big data and data governance. You’ll dive into the highly relevant topic of AI and predictive analytics and you’ll learn to make strategic decisions based on data. You will also acquire intercultural communication skills and digital business competencies such as digital marketing and economics. With this diverse and valuable skillset, you will be an asset to any technological company anywhere in the world.


How will you study?

GISMA Business School supports flexible and individual learning by applying a systematic hybrid learning scheme.

You will spend part of your lectures in class at our Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

Programme structure


Data Science and AI

  • Data, AI and the Digital Enterprise
  • Introducing Computing and Information Technology
  • Data Analytics and Computing Tools
  • AI and Predictive Analytics
  • Analysing Data
  • Applied Statistical Modelling
  • Data Visualisation and Big Data
  • Data Driven Strategic Decision Making
  • Data Governance, Security and Ethics

General business competencies

  • Digital Transformation and Cases
  • Economics and Digital Economics
  • Marketing
  • Circular Economy and Sustainability
  • Project Management
  • Innovation Management in a Digital and Globalised World
  • Digital Marketing and Analytics
  • Leadership in a Digitalised & Globalised World

Action and intercultural competencies

  • Foreign Language I
  • Intercultural Skills and Ethics
  • Creative Problem Solving and Strategy Development
  • Internship

Study Abroad, Internship or Career Development Semester

Scientific and Methods Competencies

  • Business Mathematics
  • Statistics
  • Academic Writing and Research Methods
  • Bachelor Thesis

Your future career

With a diverse skillset in data science, AI, and digital business you might choose to join a leading data or technology company such as Google, IBM, or Apple. Alternatively, you would be perfectly equipped to contribute to the innovative start-up culture in Berlin, either by driving growth in an up-and-coming enterprise or by founding your own company. As you will have acquired valuable digital business competencies, you’ll also have the option to venture into a different field of business, such as marketing or project management, and work in a data-driven role.

You might decide to deepen your knowledge with a postgraduate degree in the same field, such as our MSc Data Science, AI, and Digital Business. If you are interested in learning more about general business, you might consider studying our Global MBA or MSc International Business Management.

To help support you in your future career, this degree includes a Career Development semester, in collaboration with the GISMA Career Centre. This semester is part of your third year and will help you prepare for a career that makes the most of all the skills you have learnt throughout your programme.

Fees and funding

Please contact a programme consultant for more details on how to apply.

Tuition fee: €9,600/ Year

International fee: €12,000/ Year

Apply now and you may be eligible for a scholarship of up to 25% for international and European students!


Flexible payment plan

GISMA offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €2,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of programme in accordance with your payment schedule.

You will be eligible for a discount of 5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.

Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe. If you have any queries regarding payment options, please speak to a programme consultant.

*Terms and conditions apply.


Entry requirements

  • General university entrance qualification
  • English proficiency: B2 (IELTS 5.5) or equivalent

Non-standard entry: non-standard applicants are welcome to apply. For more information and details on the non-standard application process please contact an advisor today.

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  • Full-time
  • GISMA Potsdam Campus
  • 36 months
  • Jan, Apr, Jun, Sept 2022
  • € from 9,600 per year.
  • € 10500 International students

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GISMA Business School is state recognised

2nd best

Germany has the 2nd best unemployment rate in Europe at 3.4%*




Chance to earn €45,000**, the average graduate salary in Germany

**Business Insider


Join a network of students from over 40 nationalities across the globe

"I chose GISMA because it is a very international business school, with alumni, worldwide"

Peiyi Zhang - China, Msc Innovation, Strategy and Entrepreneurship

"Grenoble Ecole de Management is one of the most highly qualified institutes and they have so many accreditations as well"

Ankit Gupta - India, Msc Innovation, Strategy and Entrepreneurship

"Tutors come from all around the world and their expertise makes subjects very easy to follow"

Akhil Jacob - India, MIB

"Everyone is international, so you learn a little bit about them, and their countries and traditions"

Kimberly Garza - Mexico, Msc Innovation, Strategy and Entrepreneurship