Become an expert in data science by mastering analytics, visualisation, and governance of data, and discover the fascinating world of AI. This programme also covers general business skills, which will boost your employability.

You will benefit from a highly international atmosphere by studying at Gisma University of Applied Sciences at the Potsdam campus, in close proximity to global companies such as SAP. You’ll also have the opportunity to spend a semester abroad – choose from a selection of leading technology hubs such as London, Shanghai, and Singapore. You can combine this with an internship or business project so that you’ll be ready to kick-start your career as soon as you graduate.

This programme is awarded by Gisma University of Applied Sciences.
Accreditations and rankings
Gisma - Business School

The degree programme has been awarded the quality seal of the Accreditation Council Foundation. It was first assessed by FIBAA in a multi-stage accreditation procedure and then successfully accredited by the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities. The quality seal of the Accreditation Council Foundation certifies, among other things, compliance with academic standards and formal requirements.

Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 business school in Germany and 2% of all business schools worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.

Our study guarantee: start your studies online or on campus

As an educational institution, we want to ensure that our students can start studying with us no matter the circumstance and we want to give you every chance to progress with your education and build a successful career. At Gisma we want to assure you that there will be an option for you to study and start your programme on time regardless of whether the campus is open or closed. We also want to assure you that you will still be able to study in the case where the campus is open but due to health concerns or travel restrictions, you are unable to attend the classes in person on time.

With this in mind, all of our students will have the option to start their studies online. Students will learn in a hybrid format, which is a live learning experience and allows for interaction with the tutor, as well as the ability to work in student groups. Students will then have the option to complete the programme on-campus in Germany as soon as possible.

Who is the programme for?

The programme is perfect for those who are passionate about data and cutting-edge technology and who seek to combine this passion with general business skills and intercultural competencies to enhance their job prospects in the field of data and AI.

What will you learn?

This programme covers all aspects of data science, from statistical modelling to big data and data governance. You’ll dive into the highly relevant topic of AI and predictive analytics and you’ll learn to make strategic decisions based on data. You will also acquire intercultural communication skills and digital business competencies such as digital marketing and economics. With this diverse and valuable skillset, you will be an asset to any technological company anywhere in the world.

How will you study?

Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme.

You will spend part of your lectures in class at our Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

Learn from the very best in the field

You can be confident that you will be learning from some of the most accomplished and industry-respected professionals. Our professors at Gisma are experts in their respective fields, with a wealth of experience and knowledge. They have come from and worked with some of the world's largest and most prestigious companies, including Amazon, United Nations, Harvard, 2020 Tokyo Olympic Games, KPMG, Boston Consulting Group, IBM, and Allianz.

Gisma - Business School

Immerse yourself in the serene yet vibrant life of Potsdam as a student at the Gisma University of Applied Sciences. Set in the historic and beautiful city of Potsdam, with its rich tapestry of cultural and historical sites, Gisma acts as your gateway to the dynamic German economy.

Hear directly from our students and staff about why Gisma University of Applied Sciences should be your top choice. In this video, our President, Prof. Dr. Stefan Stein, along with our diverse student body and dedicated staff, share their unique experiences at Gisma, located in the heart of Potsdam, Germany.

Gisma - Business School

Gisma is a proud member of the prestigious SAP University Alliances program, offering unparalleled opportunities for our students and staff. This exclusive partnership provides access to SAP's academic materials, internships, and graduate programs. Our students benefit from open access to SAP training, certifications, and exciting workshops on cutting-edge topics. With the support of SAP experts, we equip our students for success in the digital economy. Join us to thrive in the world of endless possibilities.

Programme structure


Data Science and AI

  • Python Programming
  • Data Structures & Algorithms
  • Databases & Big Data
  • Data Mining
  • Data Integration
  • Artificial Intelligence & Machine Learning
  • Applied Statistical Modelling
  • Data Visualisation
  • Data Driven Strategic Decision Making
  • Data Governance, Security and Ethics 
  • AI Studio

General business competencies

  • Digital Transformation and Cases
  • Fundamentals of Marketing
  • Sustainability Management
  • Project Management
  • Innovation Management in a Digital and Globalised World
  • Digital Marketing and Analytics
  • AI Applications for Digital Business
  • Data Driven Business Models

Action and intercultural competencies

  • Creative Problem Solving and Strategy Development
  • End-to-End Data Science Project
  • Business Start-up Simulation
  • Internship

Study Abroad Option

Scientific and Methods Competencies

  • Mathematical Foundations
  • Statistics
  • Academic Writing and Research Methods
  • Bachelor Thesis

Your future career

With a diverse skillset in data science, AI, and digital business you might choose to join a leading data or technology company such as Google, IBM, or Apple. Alternatively, you would be perfectly equipped to contribute to the innovative start-up culture in Berlin, either by driving growth in an up-and-coming enterprise or by founding your own company. As you will have acquired valuable digital business competencies, you’ll also have the option to venture into a different field of business, such as marketing or project management, and work in a data-driven role.

You might decide to deepen your knowledge with a postgraduate degree in the same field, such as our MSc Data Science, AI, and Digital Business. If you are interested in learning more about general business, you might consider studying our Global MBA or MSc International Business Management.

To help support you in your future career, this degree includes a Career Development semester, in collaboration with the Gisma Career Centre. This semester is part of your third year and will help you prepare for a career that makes the most of all the skills you have learnt throughout your programme.

Fees and funding

Please contact a programme consultant for more details on how to apply.


New pricing - from 31st March 2023:

  Price per year
  Duration Standard Price  15% Incentive 25% Incentive:
Half of the fee is paid prior to orientation
30% Incentive*: 
€3,000 Deposit paid; rest of the full fee paid within 3 months from orientation
33% Incentive:
Entire fee is paid prior to orientation
EU/Germany 3yr  € 9,600 € 8,160 € 7,200 € 6,720 € 6,432
International 3yr  € 13,125 € 11,157 € 9,844 € 9,188 € 8,794

Regional incentives are available for students from certain countries. Please check the fee section on this page.

*Please Note: The 30% incentive will be activated when the remainder of the tuition fee has been paid, 3 months from orientation. The standard payment schedule of the 15% incentive will apply and must be followed until the 30% incentive option is activated.


Flexible payment plan

Gisma offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €3,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of programme in accordance with your payment schedule.

Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe. If you have any queries regarding payment options, please speak to a programme consultant.

*Terms and conditions apply.


Entry requirements

  • A school leaving certificate that enables the student to apply for a bachelor programme with regard to university entrance in Germany.
  • English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
  • International students must conduct an entrance test.


For students who need additional support to reach entry requirements

If you need additional support to meet the entry requirements for one of Gisma's bachelor's degree programmes, the Gisma Foundation Programme is designed for you. It provides you with English language support and subject-oriented, cognitive and methodological skills required to accelerate into a bachelor's programme. Successful completion allows you to directly progress onto bachelor's level modules.


For students who have educational degrees from India

Students who have acquired their education degrees from India will need to follow the Academic Evaluation Center (APS) process required by The German Foreign Affairs Ministry. For more information, please refer to our APS Step-by-Step Guide webpage.

 Financing your studies


In many cases, non-German citizens studying in Germany are entitled to apply for the BAföG (Federal Education and Training Assistance Act) grants-and-loans system, if certain conditions are met. 

If foreigners have the prospect of staying in Germany and if they are socially integrated, they are considered eligible for funding. For more information and to check your eligibility please use the link below (which can be translated into English). 

BAföG for non-German citizens


Download Materials

  • Full-time
  • Gisma Potsdam Campus
  • 36 months
  • October 2023
  • € from 9,600 per year.
  • € 10500 International students

Download Materials


Gisma University of Applied Sciences is state recognised

2nd best

Germany has the 2nd best unemployment rate in Europe at 3.4%*




Chance to earn €45,000**, the average graduate salary in Germany

**Business Insider


Join a network of students from over 70 nationalities across the globe