Blog and News

On 5 September 2025, the Berlin campus of Gisma University of Applied Sciences lit up with excitement as alumni, faculty, and special guests reunited for the much-anticipated Alumni mmet-up 2025. The evening was a true celebration of community an opportunity to reconnect, reflect on shared journeys, and reignite the sense of belonging that unites the

What are the fundamentals of marketing? The fundamentals of marketing represent the foundation upon which all successful marketing strategies are built. At their core, they involve: These principles of marketing are not about following short-term trends. Instead, they provide timeless frameworks for making informed decisions in areas such as product development, pricing, promotion, and customer

At Gisma University of Applied Sciences, every Skills Sprint Week is a celebration of innovation, career readiness, and personal growth. Held last week across our Berlin and Potsdam campuses, the event brought together students, alumni, faculty, and industry leaders for a dynamic programme of activities designed to inspire, challenge, and prepare students for the future

Potsdam, 11 August 2025 – Gisma University of Applied Sciences has been awarded the prestigious BSIS Impact Label, an international recognition for business schools that make an impact far beyond teaching and research. The label is awarded by the European higher education network EFMD (European Foundation for Management Development), which, following a comprehensive evaluation process,

What Is an International Business Strategy? An international business strategy is a plan that outlines how a company will enter and grow its business in global markets. The framework should include a market analysis, resource allocation, competitiveness, and operational decisions that enable businesses to go beyond domestic production.  Their strategy may include components like: A

What Is the Cost of Living in Germany for Indian Students? The cost of living in Germany for Indian students will vary depending on the city, lifestyle, and accommodation choice. On average, Indian students in Germany can expect to spend around €900 – €1,500 (around ₹80,000 -₹1,35,000) per month or €11,904 (around ₹1,392,922) per year to cover

Why Study MSc in Germany? Germany stands out as a higher education leader, offering an exceptional combination of academic excellence and affordability. A master’s study in Germany is particularly attractive because of its wide range of English-taught programmes and strong industry connections, especially in high-demand fields like business, engineering, and IT. Germany’s strong economy and need for

Gisma University of Applied Sciences proudly celebrated the graduation of over 250 students last week in a heartwarming ceremony held at the Potsdam campus. The atrium was filled with excitement as graduates, faculty, families, and friends came together both in person and online to honour years of dedication, growth, and academic achievement. The celebration began

What Is the Germany Study Visa, and Who Needs It? The Germany study visa, officially called a national visa or D-visa, allows non-EU/EEA students to enter Germany for longer-term academic programmes. You’ll need it if your course lasts more than 90 days, which includes almost all undergraduate and postgraduate degrees. If you’re from a country

What Is an Influencer? An influencer is someone who has built a following on social media with their skills and knowledge and has the power to affect purchasing decisions and opinions because of their relationship with their followers. According to Matter Communications, around 69% of consumers say they trust the recommendations that influencers make to