Blog and News

What is HR Analytics?  HR analytics is the process of gathering, sorting and analyzing data related to a business’s human resources functions, including recruitment and employee engagement.  This data can then be used to make important decisions that can impact the overall performance of the business.  Why is HR Analytics Important?  HR analytics is an important part of modern business.  Employee data that is correctly collected

What is Software Engineering? Software engineering is the process of designing, building, testing, and maintaining software applications. Software is used in everything — from smartphones and websites to hospitals and banks.  To become a software engineer, you will need to learn programming languages, develop strong problem-solving skills, and understand engineering principles. At Gisma, our Software Engineering programmes teach you everything you

WHU – Otto Beisheim School of Management is considered a successful incubator for founders. However, it does not come out on top in the latest evaluation by Gisma University of Applied Sciences. As in 2024, a Munich university is once again at the top of the data set on exit founders from the DACH region

For employers, the most important factors in the recruitment process are professional expertise, practical experience, and personal skills—rather than whether a degree was obtained from a private or public university. This is shown by a representative survey conducted together with the opinion research institute Civey on behalf of GUS Germany GmbH (GGG), which also includes

Why Choose Germany for Your Career? Germany is a great place to start a career. Here’s why: Why Apply for a Germany Work Visa? A Germany work visa opens the door to excellent job opportunities and a high standard of living. Germany welcomes skilled professionals from around the world. With a degree from Gisma University

What Is Brand Management? Brand management is the discipline of shaping how people perceive a company, product or service over time. It focuses on meaning, trust and consistency — not short-term promotion. In simple terms, brand management answers questions like: A brand manager looks after the long-term health of a brand, not just how it

We are delighted to share that Gisma University of Applied Sciences has been awarded an overall rating of 4 QS Stars, reaffirming our strong academic standing, international outlook, and commitment to delivering high-quality, future-focused education to students from around the world. This prestigious recognition comes from the internationally respected QS Stars framework, which evaluates universities

Eight months after the new digital accessibility law came into force, a clear picture is emerging: measurable improvements are visible, yet comprehensive digital accessibility has not been achieved.We analysed 245 websites across ten key sectors and reassessed them using the same methodology as in March 2025. Within one year, the share of fully accessible websites

In many countries that are popular destinations for Erasmus students, the monthly grant is not enough to cover actual living costs. This was revealed by our analysis. Erasmus is a European Union-funded exchange programme that supports students undertaking multi-month study periods abroad. Shortly before the central application deadlines for the 2026/27 academic year at the

What Are the Common Requirements for the Highest-Paying Jobs in Germany? Specific requirements vary for the top paying jobs in Germany, but a pattern does emerge for landing a role in these sectors: Top 10 Highest-Paying Jobs in Germany Here are the top 10 highest-paying jobs in Germany based on the current salary data from