Blog and News

Festive comparison: The biggest, brightest and most popular Christmas trees in Germany Potsdam, December 2024 – As a symbol of Christmas, the illuminated trees in German city centres are not only mood enhancers, but also cultural and economic magnets for an international audience in a globalised world. So which city presents itself most impressively at

Where Can You Find the Christmas Market in Potsdam? The primary Potsdam Christmas market— known as Blauer Lichterglanz — is located along Brandenburger Straße and the surrounding streets of the Old Town. The historic city centre is transformed into a dazzling festival of lights and festivities. This area, brimming with history and charm, becomes a

What is an Online Global MBA? An online global MBA is a flexible programme designed for professionals who want to earn a high-quality degree without stepping away from their careers. These programmes mirror the structure of traditional MBAs but are delivered remotely. At Gisma, you can study an exclusively online MBA programme, tailored for individuals

What is Software Engineering? Software engineering is the structured application of engineering principles to software development. Software engineers are responsible for the design, coding, testing and maintenance of software that powers everything from mobile applications to complex financial systems. Unlike simple programming, software engineering emphasises quality and usability, blending problem-solving skills with project management and

In a significant step towards fostering global collaboration, the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) has appointed Gisma University of Applied Sciences in a three-year partnership to become one of the selected FBZ (premier educational development centers). This collaboration, under the “Partnering in Business” initiative, is focused on supporting German small and medium-sized enterprises (SMEs)

Gisma University of Applied Sciences is proud to have been represented by our President, Prof. Dr. Ramon O’Callaghan, at the prestigious EFMD Asia Conference 2024, hosted by Waseda University in Tokyo on October 23-25, 2024. This influential event gathered thought leaders, educators, and innovators from across the globe to discuss the future of business education

Potsdam, 26 November 2024 – Jobs as a media designer, healthcare manager, in marketing or marketing communications are the most popular in Germany. This was the result of a study by Gisma University of Applied Sciences(www.gisma.com), which determined how often certain job titles were searched for via Google over the past year. The study was

Recently, Gisma University of Applied Sciences hosted the first Sustainable Technologies and Innovations for Managing SMEs Conference at our state-of-the-art campus in Potsdam, Germany. This hybrid event brought together professionals, academics, researchers, and students to discuss and explore innovative approaches to sustainable business practices, SME management, marketing strategies, entrepreneurship, and the integration of technology for

Overview of Artificial Intelligence At its most basic, Artificial Intelligence refers to the simulation of human intelligence by machines. AI encompasses a wide range of technologies, including machine learning, natural language processing and robotics. These systems are designed to learn from experience, adapt to new inputs and perform tasks that traditionally require human cognition, such

What is Computer Science? At its core, computer science is the study of computers, algorithms and data. It covers both the theory and practice of how computers process information, including programming, software development and the analysis of computational systems. Computer science isn’t just about writing code: it involves problem-solving, critical thinking and developing solutions that