The 10 Big Benefits of a Digital Marketing Career

The digital industry is booming, and its impact has been felt across the business world. Connecting with a global audience is necessary for companies if they wish to generate awareness of their products and services. For this, they must rely on a strong marketing team who can come up with strategies that enhance the brand’s visibility.

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Gisma - Business School

Germany is renowned for being a technology leader and is currently riding the digital wave. Much of this growth is due to the country being the fifth largest global e-commerce market. According to ‘ Info Cubic’, Germany’s online revenue was estimated to be USD $76.48 billion in 2019. The surge in smartphone users has also placed greater prominence on digital technology as people can access everything at a click.

This is good news for those looking for digital marketing jobs as there’s high demand in the market which will continue to grow. Businesses are focusing heavily on this area, organising substantial budgets, and offering high salaries to qualified candidates. 

By opting for a good digital marketing course, you can fill the skills gap and get a job within this sector. Here are some excellent reasons why a career in digital marketing is a great choice. 

  • A fascinating field
  • Ever-evolving industry 
  • A variety of jobs
  • In-demand 
  • Good salary 
  • Flexibility 
  • Cost-effective
  • Career-oriented
  • Work-life balance 
  • Global opportunities


Improving your knowledge and skills via a programme will give you a strong foundation in this field. Students planning to pursue a career in this sector will benefit from the  MSc Digital Marketing offered by  GISMA Business School in Germany. Awarded by The University of Law (ULaw), these degrees offer an in-depth, specialist insight into the digitally-driven business sector. Click on the link for more information and to sign up today!


– This article was written by Nandita Kaushal.

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