How is Business Intelligence developing the German business domain

Business intelligence and data analytics have become the backbone to modern business. They allow companies to generate valuable business insights and optimise their operations.

The following case studies can help you understand how modern German businesses use business intelligence solutions in order to aid their overall operations.

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Gisma - Business School

A recent survey by predicted the global business intelligence market to grow from €19.6 billion in 2020 to €28.2 billion by 2025. The biggest players in tech have invested heavily in business intelligence tools over the years to enhance the procedures within their decision-making process; this is especially true in Germany, a country known to be a leader in innovation and technology.

Case study for KPMG Germany

KPMG is one of the leading financial auditing and consultancy companies in the world. The existing planning processes at KPMG involved numerous rounds of discussion for a single strategy execution because of the company’s complex operations system. Procedural costs were mounting and there was a communication gap between the upper management and the employees which led to confusions during the executions of new policies.

As such, the company launched a new business intelligence division in 2016 to overcome these obstacles and revamp the company processes. Using business analytical tools and the latest software, they changed the planning approach to bottom-up from top-down. All employees could instantaneously be part of the planning process, which then moved to the upper management for approval.

A centralised planning platform increased the speed of planning operations and made the system more transparent. The simplicity of these technological tools allowed the company, in turn, to use them for other operational activities such as budgeting and financial forecasting.

Case study for PUMA

PUMA is one of the most renowned companies in the sports fashion sector. This German company identified several operational challenges over time, including a need to simplify the product designing process and optimise its distribution strategy.

They found one of the most critical problems was that the planning system was still done manually through paper files or ledgers. This ‘offline’ system rendered the company’s distribution system non-transparent and inflexible. Showrooms and retail outlets faced a shortage of stock while the production plants were running out of space to store excess inventory.

The company adopted a wide range of intelligence strategies including a centralised online planning platform which saved a lot of essential time. These solutions helped PUMA to check the status of their products in real-time and transform their distribution process.

Predictive analytical tools allowed the company to move excess goods to outlets which were predicted to face higher footfalls of customers. The tools also included KPI analytics software which helped the company to check the efficiency of new policies and measures.

What are the career prospects in the business intelligence domain in Germany?

With every business industry around the world now embracing technological advancements like artificial intelligence or machine learning, business intelligence is being used in an extensive range of business operations.

According to, an average analyst in the field can earn around €46,000 to €90,000 each year in Germany. However, business intelligence professionals, aren’t just limited to analyst positions. They can explore other lucrative job roles such as becoming an Analytics Manager or Data Scientist.

Here are some exciting careers with a business intelligence masters that you can explore

  • Business Intelligence Analyst: A BI analyst helps a business improve its collaboration systems amongst different departments. They are experts at collecting data and recognising patterns to uncover valuable business insights.
  • Business Intelligence Administrator: BI administrators analyse different sets of business data and categorise for specific departments to use like infrastructure, finance or systems design. Essentially, they organise the data insights made by analysts and present them in a usable format.
  • Business Intelligence Consultant: A BI consultant assists companies with the collection, organisation and analysis of their data. They work with in-house intelligence teams to ensure that the generated insights are accurate and actionable.

How can GISMA help your BI career?

A career in business intelligence and analytics involves you adapting a company’s operations system to be more effective. The profession therefore requires you to be well-versed in technical subjects such as basic programming and SQL (Structured Query Language) as well as having strong analytical and problem-solving skills.

The GISMA Business School in Berlin offers the MSc Business Intelligence and Analytics programme awarded by The University of Law, which will allow you to study business intelligence whilst gaining relevant analytical and statistical techniques required for effective decision-making.

This business intelligence course offers specialist knowledge in intelligence domains such as predictive analytics and exposes you to the latest tools and techniques in the industry. The course is powered by Tableau, which is the leading BI software for data visualisation.

If you are interested in launching your business intelligence career in Germany, Click here to get more information on the course.


– This article was written by Sweha Hazari.

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