BSc Business Management & Marketing
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In today’s fast-paced digital world, businesses need creative, data-driven marketers who can shape powerful brand strategies, engage audiences, and drive growth. The BSc Business Management and Marketing degree at Gisma University of Applied Sciences, based in Berlin, Germany, equips you with the expertise to succeed in the competitive world of marketing and business. Whether you’re interested in digital marketing, branding, or market analytics, this specialised marketing degree programme will prepare you for success.
Accredited by the Chartered Institute of Marketing (CIM), this programme offers a BSc Business Management and Marketing specialisation, ensuring that graduates meet global industry standards. Blending core business management principles with specialist marketing skills, ensures graduates leave with a globally recognised qualification. If you’re looking for an undergraduate marketing degree that delivers both strategic business expertise and cutting-edge marketing knowledge, this is the ideal programme for you.
Key Skills Developed
Strategic marketing
Digital and social media marketing
Data analytics and market research
Business and financial acumen
Creative problem-solving
Global business perspective
Who Is The Programme For?
This BSc Business Management with Marketing programme is perfect for creative, analytical, and business-minded individuals who are passionate about marketing, digital innovation, and consumer engagement. If you enjoy developing strategies, understanding market trends, and using creativity to drive business success, this degree will give you the skills and confidence to make an impact in the competitive world of marketing.
How Will You Study?
Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Berlin campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.
Accreditations
The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.
Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 universities in Germany and 2% of all universities worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.
CIM Accreditation (Marketing Pathway): This BSc Business Management & Marketing degree is accredited by the Chartered Institute of Marketing (CIM), ensuring global recognition for quality in marketing education.
Location:
Berlin
Duration:
36 months
Intakes:
Jan, Apr, Jul, Oct 2024
Tuition Fee:
From € 9,600 per year
From Foundations to Future: Your Business Management Journey
The full-time bachelor’s degree programme spans six semesters. The curriculum includes a ‘mobility window’ in the 5th semester, where you can choose to study abroad, undertake career development modules, or complete an internship.
For the bachelor’s programme, the total student workload for the courses is 180 ECTS credits.
Build a solid foundation with core business management modules, followed by specialised marketing modules to give you the expertise to succeed. You’ll also have the opportunity to spend a semester abroad, with options in international cities like London, Shanghai, and Singapore. You can combine this with an internship or business project with global companies such as Amazon or Alibaba so that you’ll be ready to jumpstart your career as soon as you graduate.
The BSc Business Management degree also offers the choice to specialise in other high-demand areas of business, including: marketing, logistics, entrepreneurship and finance. Please visit these programme pages for more information.
Students starting online will have the option to seamlessly transition to on-campus study in Germany.
Modules – Core
General Business Competencies
- Fundamentals of Strategic Management
- Digital Marketing Methods
- Leadership in a Digitalised and Globalised World
- Fundamentals of Marketing
- Financial and Cost Accounting
- HR Management
- Project Management
- Sustainability Management
Digital competencies
- Digital Transformation and Cases
- Economics and Digital Economics
- Innovation Management in a Digital and Globalised World
Action and Intercultural Competencies
- Foreign Language
- Intercultural Skills and Ethics
- Creative Problem Solving and Strategy Development
- Internship
Study Abroad Option
Scientific and Methods Competencies
- Mathematical Foundations
- Statistics
- Academic Writing and Research Methods
- Bachelor Thesis
Modules – Specialisations
Specialisation: Marketing*
- Data Driven Business Models
- Customer Behaviour
- Market Research and Data Analytics
- Social Media Marketing
- Digital Customer Experience Management
- Digital Brand Management
*All programmes are subject to student numbers
Gisma: The Only University in Germany with CIM Accredited Degrees
The BSc Business Management & Marketing is accredited by the Chartered Institute of Marketing (CIM), ensuring a globally recognised standard of excellence. This accreditation enhances employability, offers a pathway to professional CIM qualifications with potential module exemptions, and combines academic theory with real-world marketing skills.
Key Benefits:
- Enhanced Credibility: Boosts the value of your qualification in the job market.
- Pathway to CIM Qualifications: Fast-track further qualifications with potential exemptions.
- Practical Training: Combines theory and real-world applications.
- Boosted Employability: Signals industry-relevant skills to employers.
- Exclusive Professional Advantage: This unique opportunity offers a clear path to recognised industry certifications and advancement in your marketing career.
Your Future Career
This BSc Business Management and Marketing Bachelor’s degree opens doors to dynamic career opportunities across industries. With a strong blend of business expertise and marketing knowledge, you’ll be ready to develop campaigns, manage brands, and drive business success in a fast-evolving digital landscape.
Potential graduate opportunities: Marketing Manager, Brand Strategist, Digital Marketing Specialist, Social Media Manager, Market Research Analyst, Product Manager, Advertising Executive, and Business Development Manager.
As a student at Gisma, you will be supported by our Career Centre, who provide personalised career support and development.
In today’s competitive job landscape, employers seek well-rounded graduates ready to hit the ground running. Gisma’s Double Degree programme equips you with the in-demand knowledge and versatile skillset to stand out from the crowd. Combine this Gisma specialised degree with a prestigious International Business Management degree from Kingston University London, creating the perfect launchpad for your dream career – all in a streamlined timeframe.
Double Your Impact With a Double Degree
Berlin: Your Learning Playground
Whether it’s the world-class museums, art hubs, the infamous nightlife, or the bustling business sector, Berlin promises a holistic cultural immersion.
Hear From One of Your Future Professors
Studying is a unique time in one’s life and I believe that it should be as diverse as possible. When teaching at Gisma I bring my personal experiences with me: Lectures are geared toward interactive content with a variety of activities and are always connected to practical examples and outcomes. My objective is that you can take something with you for your life and your career out of the modules. They should be sometimes challenging, yet fun, but always feel beneficial in multiple ways for you. And, on a side note: I really think that the direct contact of students with faculty and staff at Gisma is quite unique. Open and direct communication is key here!
Prof. Dr. Peter Konhäusner
Professor of Digital Entrepreneurship
Edge Student Hub: Your Gateway to Exceptional Student Living
Step into a new chapter of student life at Edge Student Hub, where modern comfort meets vibrant community living. Nestled in the town of Zossen, just 45 minutes from Berlin’s cultural heart, Edge offers the perfect balance of tranquillity and urban connection. With stylishly refurbished rooms starting from €599 per month, you’ll enjoy fully equipped living spaces, state-of-the-art communal facilities, and a welcoming environment designed to help you thrive.
- Prime Location: Peaceful Zossen, just 45 minutes from Berlin’s vibrant centre.
- Modern Living: Stylish, fully equipped rooms with all essentials.
- Community Life: Secure, social spaces fostering connections and support.
Take a virtual tour of our student accommodation here.
Fees & Admissions
Entry Requirements
- General university entrance qualification
- English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
- International students must conduct an entrance test.
If you need additional support to meet the entry requirements for one of Gisma’s bachelor’s degree programmes, the Gisma Foundation Programme is designed for you.
Tuition Fees
We offer a range of savings and funding options for our programmes. Fees will vary depending on your applicant status:
- Germany/EU applicants
- Ex-pat applicants
- International applicants
For a full breakdown of all our fees, visit our Fees and Funding page.
How To Apply
Learn about the application process at Gisma University of Applied Sciences! We’ve streamlined the application steps to ensure a smooth journey into our diverse academic community.
Visit our how to apply page below.
Learn From The Very Best in The Field
You can be confident that you will be learning from some of the most accomplished and industry-respected professionals. Our professors at Gisma University of Applied Sciences are experts in their respective fields, with a wealth of experience and knowledge. They have come from and worked with some of the world’s largest and most prestigious companies, including Amazon, United Nations, Harvard, 2020 Tokyo Olympic Games, KPMG, Boston Consulting Group, IBM, and Allianz.
Thrive in the Digital Age: Gisma Partners with SAP
Gisma is a proud member of the prestigious SAP University Alliances program, offering unparalleled opportunities for our students and staff. This exclusive partnership provides access to SAP’s academic materials, internships, and graduate programs. Our students benefit from open access to SAP training, certifications, and exciting workshops on cutting-edge topics. With the support of SAP experts, we equip our students for success in the digital economy. Join us to thrive in the world of endless possibilities.
Gisma Alumni Survey
At Gisma University of Applied Sciences, we empower our students to launch successful careers. We go beyond education, providing the skills and experience they need to thrive in the professional world. Our graduates are job-ready and make a lasting impact, with many landing positions at top companies. Alumni Survey (2022)
93%
of our students found employment six months after graduation
88%
of our Gisma students secure a job before graduation
66%
of graduates hold managerial positions in leading organisations
77%
of our graduates enjoy a salary ranging from €55k to €60k
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