Our full-time bachelor’s degree in business management is designed to provide you with an interdisciplinary, internationally oriented management education for challenging tasks in all economic and administrative fields of activity. The degree program aims at qualifying you for independent entrepreneurial activity or a middle management position with leadership responsibility in international companies. Our goal is to consistently develop you into entrepreneurial personalities from the very beginning and to sensitise you to the requirements of the globalised business world.

Furthermore, through several specialisations, this programme supports various areas of business administration. The degree programme offers specialisation options in the areas of Marketing, Logistics, Entrepreneurship, Human Resources or Finance. These clearly structured and clearly focused areas of specialisation give students the opportunity to acquire a qualification profile oriented towards professional fields.

Gisma - Business School

What you will learn

Our BSc Business Management degree programme is a dynamic and diverse programme that covers many of the key areas of business that you will need to graduate with the knowledge, skills, and practical experience to begin your career in the field, from strategic management and digital marketing to managerial budgeting, business modelling, and transportation logistics, depending on the specialisation you choose.

Accreditations and rankings

GISMA Business School is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 business school in Germany and 2% of all business schools worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.

How you will study

GISMA Business School supports flexible and individual learning by applying a systematic hybrid learning scheme.

You will spend part of your lectures in class at our Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

Potsdam, your next study destination

As a student at GISMA University of Applied Sciences, you will be based at our flagship Potsdam Campus. This ultra high tech campus is home to all of our University of Applied Sciences students, either in person or virtually. Our classrooms feature the hyflex system, meaning regardless of where our students are in the world, they connect in real-time and benefit from seamless peer-to-peer learning. The campus is in great company, with neighbours such as SAP right across the road.

Potsdam is the picturesque capital city of the state of Brandenburg. It is known for technological innovation, economic growth, a unique culture, and a high standard of living. It is a world heritage site, with the backdrop of outstanding nature. The city also benefits from being the twin city of Berlin, the German capital. The two cities share a border, and the journey from Potsdam Main Station takes just 20-30 minutes to be in the centre of Berlin, where you can find an extensive cultural, retail, and nightlife scene


Hear from one of our professors

Gisma - Business School

Studying is a unique time in one’s life and I believe that it should be as diverse as possible. When teaching at GISMA I bring my personal experiences with me: Lectures are geared toward interactive content with a variety of activities and are always connected to practical examples and outcomes. My objective is that you can take something with you for your life and your career out of the modules. They should be sometimes challenging, yet fun, but always feel beneficial in multiple ways for you. And, on a side note: I really think that the direct contact of students with faculty and staff at GISMA is quite unique. Open and direct communication is key here!

Prof. Dr. Peter Konhäusner
Professor of Digital Entrepreneurship


The full-time bachelor's degree programme comprises a standard period of study of six semesters. The curriculum includes a “mobility window” in the 5th semester: a semester reserved for you to study abroad, undertake further modules with an applied focus as part of career development or to do an internship.

For the bachelor's programmes, the total student workload for the courses is 180 ECTS credits.



General business competencies

  • Fundamentals of Strategic Management
  • Digital Marketing Methods
  • Leadership in a Digitalised and Globalised World
  • Fundamentals of Marketing
  • Financial and Cost Accounting
  • HR Management
  • Project Management
  • Sustainability Management

Digital competencies

  • Digital Transformation and Cases
  • Economics and Digital Economics
  • Innovation Management in a Digital and Globalised World

Action and intercultural competencies

  • Foreign Language
  • Intercultural Skills and Ethics
  • Creative Problem Solving and Strategy Development
  • Study Abroad, Internship or Career Development Semester*
  • Internship

Scientific and Methods Competence

  • Business Mathematics
  • Statistics
  • Academic Writing and Research Methods
  • Bachelor Thesis



A choice of one specialisation from the following:

Specialisation: Finance

  • Financial Risk Management
  • Managerial Budgeting
  • Financial Reporting
  • Corporate Taxes
  • M&A
  • Finance and Investment

Specialisation: Marketing

  • Data Driven Business Models
  • Customer Behaviour
  • Market Research and Data Analytics
  • Social Media Marketing
  • Digital Customer Experience Management
  • Digital Brand Management

Specialisation: Logistics

  • Value Chain Management with SAP
  • Material Flow Systems
  • IoT
  • Transportation Logistics
  • Global Supply Chain Management
  • Robotics & Automation in Logistics

Specialisation: Entrepreneurship

  • Data Driven Business Models
  • Agile Operations
  • Business Start-up Simulation
  • Entrepreneurship & Business Modelling
  • Pitch Training
  • Finance and Investment

Specialisation: Human Resources

  • International Employment Law
  • Social Channel Recruiting
  • Identifying Talent
  • International Talent Mobility
  • Remuneration and Retention Management
  • Finance & Investment

A business management degree provides the academic knowledge and skills to pursue global career opportunities and helps you develop a broad and diverse understanding of businesses. With your choice of specialism, you will have the skills and knowledge to delve into a specific field whilst utilising all the skills you have gained within business management.

As this programme offers students the opportunity in a number of key fields, graduates of business management are presented with a variety of job opportunities in:

  • Management
  • Consultancy
  • Marketing and advertising
  • Human resources
  • Retail and sales
  • Finance

As a student at GISMA, you will be supported by our Career Centre, who will provide coaching sessions to improve your soft skills, such as CV writing, interview preparation, and interpersonal skills. They will also host Career Days, where local, national, and global organisations interview GISMA students for internships, graduate, and leadership positions.

Fees and funding

Please contact a programme consultant for more details on how to apply.


    Price / Year Early Bird Discount
EU/Germany 3yr  €      9,600 25%
International 3yr  €      10,500 25%


*Early bird offer for applications submitted at least 8 weeks before orientation date. 

Regional discounts are available for CIS, MENA and LATAM regions. Please check the fee section on this page.


Flexible payment plan

GISMA offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €2,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of programme in accordance with your payment schedule.

You will be eligible for a discount of 5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.

Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe. If you have any queries regarding payment options, please speak to a programme consultant.

*Terms and conditions apply.


Entry requirements

  • General university entrance qualification
  • English proficiency: B2 (IELTS 5.5) or equivalent
  • Non-EU applicants must conduct an entrance test

Financing your studies


In many cases, non-German citizens studying in Germany are entitled to apply for the BAföG (Federal Education and Training Assistance Act) grants-and-loans system, if certain conditions are met. 

If foreigners have the prospect of staying in Germany and if they are socially integrated, they are considered eligible for funding. For more information and to check your eligibility please use the link below (which can be translated into English). 

BAföG for non-German citizens

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  • Full-time
  • Potsdam
  • 36 months
  • Jan, Apr, Jul, Oct 2023
  • € from 9,600 per year
  • € 10500 International students

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GISMA Business School is state recognised and AMBA-accredited for our Global MBA


Top 2

Germany has the 2nd best unemployment rate in Europe at 3.4%*



Chance to earn to €45,000**, the average graduate salary in Germany

**Business Insider


Join a network of students from over 40 nationalities across the globe