BSc Business Management

As an aspiring entrepreneur or business leader, you may have a business idea you want to turn into reality, or strong leadership skills you want to utilise to help an established company grow. Achieving a business management bachelor’s degree allows you to develop the knowledge, skills and business connections required to access global career opportunities and narrow your field of interest.  

Our full-time bachelor’s degree in Business Management is designed to provide students with an interdisciplinary, internationally oriented management education. The BSc in Business Management will teach you how to address challenges in all economic and administrative fields of activity.

If you can see yourself in a management role, or simply want to benefit from the exceptional business education offered on this course, the Bachelor’s in Business Management is a good choice for you. You will gain the skills necessary for success as an independent entrepreneur, a senior manager and many other highly regarded professions. This course focuses on teaching you skills that will be applicable to your career in the globalised business world.

Build the foundation from which you can launch your career, with any one of five diverse and in-demand specialisms*. The bachelor’s in management offers specialisation options in the areas of Marketing, Logistics, Entrepreneurship, Human Resources or Finance. Modules are structured to suit your needs and clearly focus on specific areas of specialisation to give you the opportunity to acquire a qualification profile that will dramatically enhance your success in the business field.

Accreditations and rankings

GISMA is a state recognised University of Applied Sciences which benefits from AMBA accreditation, which was awarded for our Global MBA. AMBA accreditation is an honour shared by only six business schools in Germany and 2% of all business schools worldwide. The prestigious accreditation represents innovation and excellence in education, which is one of our core values at GISMA.

How you will study

GISMA supports flexible and individual learning by applying a systematic state-of-the art hybrid learning scheme. You will be based at our flagship Potsdam Campus, complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning and personalised coaching.

Potsdam, your next study destination

This high-tech, modern campus is home to our University of Applied Sciences students, where students study in person on campus and others study virtually. The architecture and building concept are focused on intelligence and efficiency, the spaces on flexibility, networking and collaborative working. It fosters the development of innovation through an exceptional learning environment specifically suited for collaborative teaching and learning. "Open Spaces" allow for recovery periods, networking, individual learning and group work.

The camera and sound technology in the classrooms is specifically suited to enable blended or hybrid teaching formats, where students on and off campus can join the class and connect in real-time, benefitting from seamless peer-to-peer interaction with each other. The campus is in a great location, with neighbours such as SAP Innovation Centre Network right across the road.

Potsdam is the picturesque capital city of the state of Brandenburg. It is known for its highly reputed science institutions, technological innovation, economic growth, a unique culture, and high living standards. It is a world heritage site, with the backdrop of outstanding nature. The city also benefits from being the twin city of Berlin, the German capital. The two cities share a border, and the journey from Potsdam Main Station takes just 20-30 minutes to the centre of Berlin, where you can find an inviting cultural, retail and nightlife scene.

Hear from one of our professors

Studying is a unique time in one’s life and I believe that it should be as diverse as possible. When teaching at GISMA I bring my personal experiences with me: Lectures are geared toward interactive content with a variety of activities and are always connected to practical examples and outcomes. My objective is that you can take something with you for your life and your career out of the modules. They should be sometimes challenging, yet fun, but always feel beneficial in multiple ways for you. And, on a side note: I really think that the direct contact of students with faculty and staff at GISMA is quite unique. Open and direct communication is key here!

Prof. Dr. Peter Konhäusner
Professor of Digital Entrepreneurship

Learn from the very best in the field

You can be confident that you will be learning from some of the most accomplished and industry-respected professionals. Our professors at GISMA Business School are experts in their respective fields, with a wealth of experience and knowledge. They have come from and worked with some of the world's largest and most prestigious companies, including Amazon, United Nations, Harvard, 2020 Tokyo Olympic Games, KPMG, Boston Consulting Group, IBM, and Allianz.

Immerse yourself in GISMA’s global atmosphere and learn from a 'high-flex’, customised and unique teaching style supported by innovative technology.

Why do so many students choose to study in Potsdam? The city is a hotspot for enterprise, fintech, start-ups and a short 1-hour drive from Berlin, watch this video to learn more.

*Subject to student numbers