BSC Business Mangement

BSc Business Management

Break into the business world: study, learn, lead



As an aspiring entrepreneur or business leader, you may have a business idea you want to turn into reality, or strong leadership skills you want to utilise to help an established company grow. Achieving a business management bachelor’s degree allows you to develop the knowledge, skills and business connections required to access global career opportunities and narrow your field of interest.  

Our full-time bachelor’s degree in Business Management is designed to provide students with an interdisciplinary, internationally oriented management education. The BSc in Business Management will teach you how to address challenges in all economic and administrative fields of activity.

If you can see yourself in a management role, or simply want to benefit from the exceptional business education offered on this course, the Bachelor’s in Business Management is a good choice for you. You will gain the skills necessary for success as an independent entrepreneur, a senior manager and many other highly regarded professions. This course focuses on teaching you skills that will be applicable to your career in the globalised business world.

Build the foundation from which you can launch your career, with any one of five diverse and in-demand specialisms*. The bachelor’s in management offers specialisation options in the areas of Marketing, Logistics, Entrepreneurship, Human Resources or Finance. Modules are structured to suit your needs and clearly focus on specific areas of specialisation to give you the opportunity to acquire a qualification profile that will dramatically enhance your success in the business field.

*Subject to student numbers

Potsdam, near Berlin

36 months

Jan, Apr, Jul, Oct 2024

€ from 9,600 per year

€ 13,125 International students

BSc Business Management Pathways

Accreditations and rankings

Gisma is a state recognised University of Applied Sciences which benefits from AMBA accreditation, which was awarded for our Global MBA. AMBA accreditation is an honour shared by only six universities in Germany and 2% of all universities worldwide. The prestigious accreditation represents innovation and excellence in education, which is one of our core values at Gisma.

How you will study

Gisma supports flexible and individual learning by applying a systematic state-of-the art hybrid learning scheme. You will be based at our flagship Potsdam Campus, complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning and personalised coaching.

Potsdam, your next study destination

This high-tech, modern campus, situated just a short distance from the vibrant city of Berlin, serves as a dynamic hub for our University of Applied Sciences students. Here, students engage in both in-person and virtual learning experiences. The architecture and building concept of the campus are designed with intelligence and efficiency in mind, creating spaces that emphasise flexibility, networking, and collaborative working. This environment is tailor-made to foster innovation, providing an exceptional setting that’s ideal for collaborative teaching and learning methods. The campus features ‘Open Spaces’ that cater to various needs, including relaxation, networking, individual study, and group work. The proximity to Berlin further enriches our students’ academic and cultural experience, connecting them to a broader spectrum of opportunities and inspirations.

The camera and sound technology in the classrooms is specifically suited to enable blended or hybrid teaching formats, where students on and off campus can join the class and connect in real-time, benefitting from seamless peer-to-peer interaction with each other. The campus is in a great location, with neighbours such as SAP Innovation Centre Network right across the road.

Potsdam is the picturesque capital city of the state of Brandenburg. It is known for its highly reputed science institutions, technological innovation, economic growth, a unique culture, and high living standards. It is a world heritage site, with the backdrop of outstanding nature. The city also benefits from being the twin city of Berlin, the German capital. The two cities share a border, and the journey from Potsdam Main Station takes just 20-30 minutes to the centre of Berlin, where you can find an inviting cultural, retail and nightlife scene.

Hear from one of our professors

Studying is a unique time in one’s life and I believe that it should be as diverse as possible. When teaching at Gisma I bring my personal experiences with me: Lectures are geared toward interactive content with a variety of activities and are always connected to practical examples and outcomes. My objective is that you can take something with you for your life and your career out of the modules. They should be sometimes challenging, yet fun, but always feel beneficial in multiple ways for you. And, on a side note: I really think that the direct contact of students with faculty and staff at Gisma is quite unique. Open and direct communication is key here!

Prof. Dr. Peter Konhäusner
Professor of Digital Entrepreneurship

Learn from the very best in the field

You can be confident that you will be learning from some of the most accomplished and industry-respected professionals. Our professors at Gisma University of Applied Sciences are experts in their respective fields, with a wealth of experience and knowledge. They have come from and worked with some of the world’s largest and most prestigious companies, including Amazon, United Nations, Harvard, 2020 Tokyo Olympic Games, KPMG, Boston Consulting Group, IBM, and Allianz.

Hear directly from our students and staff about why Gisma University of Applied Sciences should be your top choice. In this video, our diverse student body and dedicated staff, share their unique experiences at Gisma, located in the heart of Potsdam, Germany.
Immerse yourself in the serene yet vibrant life of Potsdam as a student at the Gisma University of Applied Sciences. Set in the historic and beautiful city of Potsdam, with its rich tapestry of cultural and historical sites, Gisma acts as your gateway to the dynamic German economy.

Gisma is a proud member of the prestigious SAP University Alliances program, offering unparalleled opportunities for our students and staff. This exclusive partnership provides access to SAP’s academic materials, internships, and graduate programs. Our students benefit from open access to SAP training, certifications, and exciting workshops on cutting-edge topics. With the support of SAP experts, we equip our students for success in the digital economy. Join us to thrive in the world of endless possibilities.

Recognised and Accredited

Gisma University of Applied Sciences is state recognised and AMBA-accredited for our Global MBA

Top 2

Germany has the 2nd best unemployment rate in Europe at 3.4%**



Chance to earn to €45,000***, the average graduate salary in Germany

***Business Insider


Join a network of students from over 90 nationalities across the globe

Programme structure

The full-time bachelor’s degree programme comprises a standard period of study of six semesters. The curriculum includes a ’mobility window’ in the 5th semester: a semester reserved for you to study abroad, undertake further modules with an applied focus as part of career development or to do an internship.

For the bachelor’s programmes, the total student workload for the courses is 180 ECTS credits. 


General business competencies

  • Fundamentals of Strategic Management
  • Digital Marketing Methods
  • Leadership in a Digitalised and Globalised World
  • Fundamentals of Marketing
  • Financial and Cost Accounting
  • HR Management
  • Project Management
  • Sustainability Management

Digital competencies

  • Digital Transformation and Cases
  • Economics and Digital Economics
  • Innovation Management in a Digital and Globalised World

Action and intercultural competencies

  • Foreign Language
  • Intercultural Skills and Ethics
  • Creative Problem Solving and Strategy Development
  • Study Abroad, Internship or Career Development Semester*
  • Internship

Scientific and Methods Competence

  • Business Mathematics
  • Statistics
  • Academic Writing and Research Methods
  • Bachelor Thesis


A choice of one specialisation from the following:

Your Future Career

A business management degree provides the academic knowledge and skills to pursue global career opportunities and helps you develop a broad and diverse understanding of businesses. With your choice of specialism, you will have the skills and knowledge to delve into a specific field whilst utilising all the skills you have gained within business management.

As this programme offers students the opportunity in several key fields, graduates of business management are presented with a variety of job opportunities in:

  • Management
  • Consultancy
  • Marketing and advertising
  • Human resources
  • Retail and sales
  • Finance

As a student at Gisma, you will be supported by our Career Centre, who provide coaching sessions to improve your soft skills, such as CV writing, interview preparation, and interpersonal skills. They will also host Career Days, where local, national, and global organisations interview Gisma students for internships, graduate, and leadership positions.

Fees and Entry Reqs

Standard Tuition Fees

Germany/EU applicants

  • From € 9,600 per year

International applicants

  • from € 13,125 per year

Visit our fees and funding page for a more detailed breakdown all our tuition fees, additional programme savings, and your funding options.

For more details speak to a programme consultant or learn how to apply.

Entry requirements

  • A school leaving certificate that enables the student to apply for a bachelor programme in the country it was issued in.
  • English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
  • International students must conduct an entrance test.

For students who need additional support to reach entry requirements

If you need additional support to meet the entry requirements for one of Gisma’s bachelor’s degree programmes, the Gisma Foundation Programme is designed for you. It provides you with English language support and subject-oriented, cognitive and methodological skills required to accelerate into a bachelor’s programme. Successful completion allows you to directly progress onto bachelor’s level modules.

For students who have educational degrees from India

Students who have acquired their education degrees from India will need to follow the Academic Evaluation Center (APS) process required by The German Foreign Affairs Ministry. For more information, please refer to our APS Step-by-Step Guide webpage.

Flexible payment plan

Gisma offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €3,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of programme in accordance with your payment schedule.

Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe. If you have any queries regarding payment options, please speak to a programme consultant.

*Terms and conditions apply.

Financing your studies


In many cases, non-German citizens studying in Germany are entitled to apply for the BAföG (Federal Education and Training Assistance Act) grants-and-loans system, if certain conditions are met. 

If foreigners have the prospect of staying in Germany and if they are socially integrated, they are considered eligible for funding. For more information and to check your eligibility please use the link below (which can be translated into English). 

BAföG for non-German citizens