BSc Business Management
Break into the business world: study, learn, lead
Shape Your Future in Business Management
Where do you see yourself in 5 years’ time? Are you aiming for a specific career role, or do you simply know your strengths lie in business and management? As an aspiring entrepreneur or business leader, you may have a business idea you want to turn into reality, or strong leadership skills you want to utilise to help an established company grow. Achieving a business management bachelor’s degree allows you to develop the knowledge, skills and business connections required to access global career opportunities and narrow your field of interest.
Our full-time bachelor’s degree in business management is designed to provide students with an interdisciplinary, internationally oriented management education. The BSc Business Management will teach you how to address challenges in all economic and administrative fields of activity. The programme prepares students for a professional career in a wide variety of business fields.
As a graduate of the BSc Business Management programme, you will be in high demand by corporations, consultancy firms, and financial institutions. Your expertise will be sought after in diverse sectors such as manufacturing, finance, consulting, public service, and the creative industries, where a deep understanding of business practices is essential.
Key Skills Developed
Strategic Management and Leadership
Digital Marketing and Transformation
Project Management
Financial and Analytical Acumen
Human Resource Management
Intercultural and Ethical Competencies
Research and Academic Writing
Who Is The Programme For?
If you can see yourself in a management role, or simply want to benefit from the exceptional business education offered on this course, the bachelor’s in business management is a good choice for you. You will gain the skills necessary for success as an independent entrepreneur, a senior manager and many other highly regarded professions. This course focuses on teaching you skills that will be applicable to your career in the globalised business world.
How Will You Study?
Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.
Accreditations
The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.
Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 universities in Germany and 2% of all universities worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.
Location:
Potsdam, near Berlin
Duration:
36 months
Intakes:
Jan, Apr, Jul, Oct 2024
Tuition Fee:
From € 9,600 per year
From € 13,125 per year – international students
From Foundations to Future: Your Business Management Journey
The full-time bachelor’s degree programme comprises a standard period of study of six semesters. The curriculum includes a ’mobility window’ in the 5th semester: a semester reserved for you to study abroad, undertake further modules with an applied focus as part of career development or to do an internship.
For the bachelor’s programmes, the total student workload for the courses is 180 ECTS credits.
Build the foundation from which you can launch your career, with any one of five diverse and in-demand specialisms*. The bachelor’s in management offers specialisation options in the areas of Marketing, Logistics, Entrepreneurship, Human Resources or Finance. Modules are structured to suit your needs and clearly focus on specific areas of specialisation to give you the opportunity to acquire a qualification profile that will dramatically enhance your success in the business field. You’ll also have the opportunity to spend a semester abroad – choose from a selection of highly international cities such as London, Shanghai, and Singapore. You can combine this with an internship or business project with global companies such as Amazon or Alibaba so that you’ll be ready to kick-start your career as soon as you graduate.
Students starting online will have the option to complete the programme on-campus in Germany seamlessly.
*Subject to student numbers
Modules – Core
General Business Competencies
- Fundamentals of Strategic Management
- Digital Marketing Methods
- Leadership in a Digitalised and Globalised World
- Fundamentals of Marketing
- Financial and Cost Accounting
- HR Management
- Project Management
- Sustainability Management
Digital competencies
- Digital Transformation and Cases
- Economics and Digital Economics
- Innovation Management in a Digital and Globalised World
Action and Intercultural Competencies
- Foreign Language
- Intercultural Skills and Ethics
- Creative Problem Solving and Strategy Development
- Internship
Study Abroad Option
Scientific and Methods Competencies
- Mathematical Foundations
- Statistics
- Academic Writing and Research Methods
- Bachelor Thesis
Modules – Specialisations
Specialisation: Finance*
- Data Driven Business Models
- Customer Behaviour
- Market Research and Data Analytics
- Social Media Marketing
- Digital Customer Experience Management
- Digital Brand Management
Specialisation: Entrepreneurship*
- Data Driven Business Models
- Agile Operations
- Business Start-up Simulation
- Entrepreneurship & Business Modelling
- Pitch Training
- Finance and Investment
Specialisation: Marketing*
- Data Driven Business Models
- Customer Behaviour
- Market Research and Data Analytics
- Social Media Marketing
- Digital Customer Experience Management
- Digital Brand Management
Specialisation: Logistics*
- Value Chain Management with SAP
- Material Flow Systems
- IoT
- Transportation Logistics
- Global Supply Chain Management
- Robotics & Automation in Logistics
Specialisation: Human Resources*
- International Employment Law
- Social Channel Recruiting
- Identifying Talent
- International Talent Mobility
- Remuneration and Retention Management
- Finance & Investment
Human Resources pathway is taught for personal knowledge only; additional qualifications may be required to work as a HR professional in Germany.
*All programmes are subject to student numbers
Your Future Career
A business management degree provides the academic knowledge and skills to pursue global career opportunities and helps you develop a broad and diverse understanding of businesses. With your choice of specialism, you will have the skills and knowledge to delve into a specific field whilst utilising all the skills you have gained within business management.
Potential graduate opportunities: management consultant, marketing manager, financial analyst, business development executive, supply chain manager, trade compliance specialist, and international human resources manager.
As a student at Gisma, you will be supported by our Career Centre, who provide personalised career support and development.
In today’s competitive job landscape, employers seek well-rounded graduates ready to hit the ground running. Gisma’s Double Degree programme equips you with the in-demand knowledge and versatile skillset to stand out from the crowd. Combine this Gisma specialised degree with a prestigious International Business Management degree from Kingston University London, creating the perfect launchpad for your dream career – all in a streamlined timeframe.
Double Your Impact With a Double Degree
Our Potsdam Campus
An innovative campus, nestled amidst scenic beauty and iconic palaces
Hear From One of Your Future Professors
Studying is a unique time in one’s life and I believe that it should be as diverse as possible. When teaching at Gisma I bring my personal experiences with me: Lectures are geared toward interactive content with a variety of activities and are always connected to practical examples and outcomes. My objective is that you can take something with you for your life and your career out of the modules. They should be sometimes challenging, yet fun, but always feel beneficial in multiple ways for you. And, on a side note: I really think that the direct contact of students with faculty and staff at Gisma is quite unique. Open and direct communication is key here!
Prof. Dr. Peter Konhäusner
Professor of Digital Entrepreneurship
Fees & Admissions
Entry Requirements
- General university entrance qualification
- English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
- International students must conduct an entrance test.
If you need additional support to meet the entry requirements for one of Gisma’s bachelor’s degree programmes, the Gisma Foundation Programme is designed for you.
Tuition Fees
Germany/EU applicants: From € 9,600 per year
International applicants: From € 13,125 per year
We offer a range of savings and funding options. For a full breakdown of all our fees, visit our fees and funding page below.
How To Apply
Learn about the application process at Gisma University of Applied Sciences! We’ve streamlined the application steps to ensure a smooth journey into our diverse academic community.
Visit our how to apply page below.
Learn From The Very Best in The Field
You can be confident that you will be learning from some of the most accomplished and industry-respected professionals. Our professors at Gisma University of Applied Sciences are experts in their respective fields, with a wealth of experience and knowledge. They have come from and worked with some of the world’s largest and most prestigious companies, including Amazon, United Nations, Harvard, 2020 Tokyo Olympic Games, KPMG, Boston Consulting Group, IBM, and Allianz.
Thrive in the Digital Age: Gisma Partners with SAP
Gisma is a proud member of the prestigious SAP University Alliances program, offering unparalleled opportunities for our students and staff. This exclusive partnership provides access to SAP’s academic materials, internships, and graduate programs. Our students benefit from open access to SAP training, certifications, and exciting workshops on cutting-edge topics. With the support of SAP experts, we equip our students for success in the digital economy. Join us to thrive in the world of endless possibilities.
Gisma Alumni Survey
At Gisma University of Applied Sciences, we empower our students to launch successful careers. We go beyond education, providing the skills and experience they need to thrive in the professional world. Our graduates are job-ready and make a lasting impact, with many landing positions at top companies.
Alumni Survey (2022)
93%
of our students found employment six months after graduation
88%
of our Gisma students secure a job before graduation
66%
of graduates hold managerial positions in leading organisations
77%
of our graduates enjoy a salary ranging from €55k to €60k
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