Starting a Successful Career in Business Analytics

Data is the backbone of the modern corporate sector with analytics that cover various areas including management, business and technology, resulting in enhanced decision-making and effective problem-solving. Data processed through analytics offers deep insights and the information gained can be shared across the company to ensure department goals are aligned. 

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Gisma - Business School

This field is growing at an exponential rate and if you’re keen to join, read on for some expert careers advice.

Entering the world of business analytics

There are many career options within business analytics and companies are keen to train new employees, so if you’re new to the field, this is definitely something to take advantage of.

Large corporations like Google, Facebook, LinkedIn, American Express and more use business analytics for profit-driven decision making. You can start small as an intern, and in a period of 2 – 6 months, gain new knowledge and climb the ladder of success. Business analytics jobs offer tremendous potential for growth and will give you the chance to restart your career in a short amount of time. 

Another popular way is to invest in a degree in this field to get better insights and the necessary knowledge. Courses tend to be interactive and offer solutions to current workplace challenges, allowing you to become an asset to a range of global employers.  

For those who already have relevant work experience, a certificate can help you target business analytics jobs. To join this field, it’s also important to have critical and analytical thinking skills and a course will help you develop these skills.  

How to grow within a business analytics career

Once you’ve joined this field, certain factors can accelerate your growth which are highlighted below.

Gain relevant skills

Having outstanding analytical skills is your ticket to success and you can achieve this by continuously enhancing your expertise. This will benefit you greatly in the long run as you’ll become an asset to your organisation and gain promotions.

Ensure that you’re aware of the latest trends in this field and keep your knowledge topped-up with short courses.

Apply to a variety of jobs

Once you have the skills required for business analytics, start sending out job applications for roles that meet your skills and ambition. The post of business analyst goes by many names – process analyst, information technology manager, compliance manager and systems architect, to name just a few.


Networking can help you get in touch with the right people to boost your career. Professional platforms like LinkedIn allow you to join business analysis groups to connect with industry colleagues and this is something you should take advantage of.

Attend industry forums 

Business analytics is a growing field with continuous developments that you must stay on top of. Attending forums and conferences is a good way to keep yourself up to date with the latest trends.


The future of business is deeply integrated with analytics and you can build a remarkable career in this area. Courses such as the MSc Business Intelligence and Analytics awarded by The University of Law at GISMA Business School in Berlin, will help you achieve your professional dreams. The rich curriculum and practical training module will give you contemporary knowledge and skills that are valued by employers; to learn more, click here.


 – This article was written by Nandita Kaushal and edited by Anisa C.

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