4 reasons why marketing could be your dream career

Do you have extraordinary convincing powers? Do you love to study different people and their habits? A marketing career can help you utilise your talents in exciting and well-paying positions.

Contact us to know more

Contact us to know more

Gisma - Business School

In the era of consumption, companies across different industries are trying their best to convince consumers to purchase their products. Marketing is one of the most prevalent and visible operations of a company and experts within this department are responsible for driving company growth, shaping the market and creating revenue.

A marketing career can be an excellent profession for ambitious and outgoing people who want challenging and creative jobs. With a marketing role, you can experience the thrill of bringing in new clients and shaping the consumer narrative every day.

Read this blog to explore the top benefits of choosing a marketing career.

  • A dominant business domain

If you look around you can find the impact of marketing everywhere, from commercials on YouTube to newspaper advertisements. Although marketing has been here for a while, it has spawned new disciplines instead of becoming obsolete.

Conventional marketing has given way to multiple disciplines, including digital marketing, international marketing and marketing management. A broad spectrum marketing degree lets you explore all of these disciplines and select one that suits your interests.

  • Global career opportunities

With marketing being a prevalent domain around the world, a marketing career can help you to find job roles abroad. The global demand for qualified marketing professionals can further boost your chances of an international career.

The US Bureau of Labour Statistics predicts that marketing job opportunities globally can grow at a rate of 7% from 2019 to 2029.

  • Excellent salary prospects

It is a known fact that marketing careers are some of the highest-paying roles in the business domain. Glassdoor.com reveals that even fresh marketing graduates can earn upto €3,080 in Germany each month.

Once you gain enough experience in the field, you can advance to better-paying marketing management careers. Payscale.com data shows that an average marketing manager can earn an annual salary of €45,791 in Germany.

  • Plenty of career heights

If you are an ambitious person who needs constant mental stimulation, a challenging marketing role could be for you. Any marketing role involves a host of diverse activities and responsibilities that keep your work interesting each day.

Marketing careers can also require you to develop creative solutions for ingenious business problems. Thus, you get a healthy dose of creative satisfaction and career highs in your job.

Skills needed for a successful marketing career

To thrive in a marketing career, you need a diverse skill set encompassing creativity for innovative campaigns, analytical prowess to interpret data, effective communication for messaging, strategic thinking to align with business goals, adaptability to evolving trends, proficiency in digital tools, adept market research abilities, and strong teamwork for collaborative success. By mastering these skills, you can navigate the dynamic marketing landscape, drive engagement, and contribute to the growth of businesses, positioning yourself for a fulfilling and prosperous career in marketing.

Want to learn how to make innovative marketing strategies and creative campaigns? The MSc International Marketing programme awarded by The University of Law at GISMA Business School in Germany can help you learn to do just that and much more.

You will explore different consumer behaviours across the world and learn how to integrate customer insights into your marketing campaigns. The course is an apt fit for you if you want a marketing career that has a global reach.

The curriculum is designed to teach you interactively but with an industry focus. You will cover a wide range of marketing disciplines, including digital analytics, content marketing and brand management. The modules also let you apply your theoretical knowledge with hands-on case studies and understand crucial marketing concepts.

The master’s in marketing also prepares you for a host of career options, including marketing managers, marketing specialists or even chief marketing officers (CMO). You can choose to continue your studies with a PhD or other postgraduate qualifications.

Click here to learn more about this programme at GISMA.

Apart from these benefits, specific marketing roles allow you to communicate with different people and learn new marketing techniques. Since marketing is an essential business function, studying a course in the subject will give you enough expertise to switch to a different business domain later in your career if you wish to.

While you can have a natural affinity for marketing, you may need to hone your skills and gain market expertise with a rigorous marketing curriculum. A postgraduate marketing degree from a reputed university can help you upgrade your marketing skills and target senior positions in this industry.

Invest in the right marketing certification to get your career off the ground.



 – This article was written by Sweha Hazari.

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