Life and Career
Prof. Dr. Renata Thiébaut, Professor of Marketing at GISMA University of Applied Sciences is an experienced professional with a renowned academic background. Skilled in E-commerce, digital marketing and digitalisation, she has worked in the private and public sectors, with the likes of Amazon, Alibaba, and the United Nations, in multiple countries and continents. From 2018 to 2020, Dr. Thiébaut worked at Harvard university as a Researcher.
The GISMA professor’s education history shares a similar regard, with an undergraduate degree awarded in Brazil, followed by an MA and a PhD awarded during her time in China. Her global academic excellence, along with her multi-sector professional accolades, makes her the perfect fit for GISMA. Her expertise in e-commerce, live-commerce, digital strategy and transformation within multinational teams is pioneering the way for the future of marketing.