Berlin, Germany

Marketing

Posted 143 day(s) ago

Marketing Manager

GISMA Business School was founded in 1999. It is one of Germany’s top international Business Schools with over 200 staff across 5 locations serving over 750 students across 3 cities in Germany and London, UK. GISMA is always on top of innovative new trends. It provides a great platform for someone looking for a fast-paced environment, with lots of opportunities of progression across the organisation. It's a unique and diverse company that rewards high-performing individuals who strive to grow personally and professionally. You will join GISMA in its most exciting phase, poised for growth with new courses, being recently awarded Hochschule/degree awarding status, new and pioneering launch of tech courses and adding new locations in Netherlands and Hong Kong.

 

Role summary:

An excellent opportunity has arisen for a dynamic Marketing Manager. You will be based in Berlin, promoting and developing the GISMA brand and courses to a local and international audience. Reporting to the Head of Marketing for GISMA (London), the successful candidate will have full responsibility for creating, implementing, executing and analysing a fully integrated marketing strategy (focused heavily on online channels), developing social awareness within the market and adding value and input to all online activities, in order to maximise results and achieve ROI. You also be people managing; working closely with a small team of marketing executives and a co-ordinator.

 

You will be fully involved from a ‘hands on’ perspective, working with GISMA key stakeholders as well as the marketing/sales team in London, Berlin and Hannover. You will ensure targets are set and achieved, and that workload is prioritised effectively. Particular focus will be on lead generation targets, full control of marketing budget, consumer journey and integration of all marketing activities alongside sales and the International Business Developer Team.

 

We are looking for a skilled digital marketer with a proven record of managing online and offline marketing budgets, achieving leads targets, preparing in depth marketing reports, has experience with coaching/training or managing people and has the ability to demonstrate ROI. From time to time, the successful candidate may be asked to also support and deliver ad hoc projects for the marketing team and group brands based on business needs and dependent on performance.

 

Key Responsibilities (including but not limited to)

  • Creating, implementing and monitoring online marketing campaigns
  • Developing, implementing and managing the annual online marketing budget with emphasis on ROI
  • Reporting on KPIs and identifying growth opportunities in the online market
  • Preparing analytical post campaign reports (i.e. PPC report, Keywords Performance Report, GA report, CRM report)
  • Evaluating target audiences and delivering to their needs
  • Ensuring integration with other marketing channels and improving the multichannel experience for all customers
  • Managing, coaching and mentoring marketing executives and 1 co-ordinator
  • Supporting the Marketing Director on strategy and planning
  • Proactively managing key relationships with external suppliers and internal stakeholders
  • Working with the internal creative unit to ensure all creative requirements are met
  • Working with the marketing department to ensure all online and offline activity for the brand is up to date, consistent and on brand
  • Have some experience or exposure to Education market

 

Requirements:

  • Educated to degree level in marketing or a related subject
  • A minimum of three years’ management experience in an online marketing environment
  • Excellent team management skills
  • An excellent knowledge of digital marketing and campaign management (PPC, SEO, Google Analytics, Google AdWords, CRM, CMS)
  • Approaches work meticulously with thorough attention to detail
  • Experience of full mix marketing, both on and offline
  • Experience managing budgets and proving ROI
  • Self-motivated and proactive attitude towards work
  • Good analytical/numerical skills
  • Outstanding communication skills
  • Must be fluent in German and English

 

To apply:

Please send an updated version of your CV to Vivian Wong (Recruitment Advisor) on: recruitment@gisma.com   

Please note: Candidates must have the right to work in Germany and be fluent in German and English.

GISMA is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

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