Prof. Dr. Dirk Moosmayer


Prof Dr Dirk Moosmayer is an Assistant Professor of Marketing at Nottingham University Business School in Ningbo, China. Before pursuing an academic career, he worked in the banking and consulting sector in Germany, including renowned companies like Commerzbank and The Boston Consulting Group.


Prof Dr Dirk C. Moosmayer has a Bachelor’s in Banking, as well as a Master’s in Information and Technology Management from the University of St. Gallen in Switzerland, and a Doctorate in Marketing from the University of Hannover. He also holds a Postgraduate Certificate in Higher Education (PGCHE) from the University of Nottingham.

His research focuses on industrial and sustainable marketing, and he has been published in various international magazines, as well as becoming an associate editor of the Academy of Management, Learning, and Education.

At GISMA, Prof Dr Moosmeyer teaches Industrial Marketing, Marketing and Sustainability and Management Education, Research, and Practice.


  • Moosmayer, D.C.; Davis, S.M. (forthcoming) Staking Cosmopolitan Claims: How Firms and NGOs Talk About Supply Chain Responsibility. Journal of Business Ethics,
  • Moosmayer, D.C.; Chong, A.Y.L.; Liu, M.J.; Schuppar, B. (2013). A Neural Network Approach to Predicting Price Negotiation Outcomes in Business-to-Business Contexts. Expert Systems With Applications 40 (8): 3028-3035.
  • Moosmayer, D.C. & Fuljahn, A. (2013). Corporate motive and fit in cause related marketing. Journal of Product & Brand Management, 22(3): 200-207.
  • Moosmayer, D.C. (2012). A Model of Management Academics’ Intentions to Influence Values. Academy of Management Learning & Education 11(2): 155-173.
  • Moosmayer, D.C. (2012). Negativity Bias in Consumer Price Response to Ethical Information. Business Ethics: A European Review 21(2): 198-208.
  • Moosmayer, D.C.; Schuppar, B. & Siems, F.U. (2012). Understanding Price Negotiation Outcomes in Business-to-Business Relationships – An Empirical Perspective from the Chemical Industry. Journal of Supply Chain Management 48 (1): 92-106.
  • Moosmayer, D.C. & Siems, F. (2012). Values Education and Student Satisfaction: German Business Students’ Perceptions of Universities’ Value Influences, in: Journal of Marketing for Higher Education, 22(2): 257-272.
  • Siems, F.U.; Gölzner, H. & Moosmayer, D.C. (2012). Reference Compensation – A Transfer of Reference Price Theory to Human Resource Management. Review of Managerial Science 6(2): 103-129.
  • Siems, F.U., Bruton, J. & Moosmayer, D.C. (2010). Integrating Core Marketing Ethical Values into Relationship Marketing. Journal of Relationship Marketing 9 (2): 68-82.
  • Moosmayer, D.C. & Fuljahn, A. (2010). Consumer Perceptions of Cause Related Marketing Campaigns. Journal of Consumer Marketing, 27(6): 543-549.