MA Strategic Marketing
This course is delivered and awarded by Arden University at the Arden Study Centre Berlin.
This course will transform you into a manager who can shape high-level strategy to organise global campaigns. This course will also help you develop a range of high-level transferrable skills as well as the ability to demonstrate them.
You’ll study in Germany, the most popular option for international students looking to study in Europe. Germany is recognised for its high-quality education^.
^According to statistics and data from ICEF monitor.
This programme is designed, delivered and awarded by Arden University, a UK university regulated by the Quality Assurance Agency for England (QAA) and the UK government. Arden has helped 50,000 students succeed over 26 years of providing higher education to students around the world. In 2015, Arden’s Student Survey found that 79% of students saw their career improve as a direct result of their studies.
This degree is accredited by the Chartered Institute of Marketing (CIM) and has been designed to meet the business demands of today’s fast-paced creative sector and its need for modern project managers.
If you’re looking to take your career in a successful direction, this is the course for you. We will ensure you learn the latest trends and techniques you need to take charge of a national or international brand.
You will be taught by Arden's faculty of experienced tutors, using a combination of both on-campus and online learning. This essentially means that you get the best of both worlds: regular, face-to-face contact combined with the flexibility to continue learning outside the classroom wherever and whenever you like with 24/7, multi-device, multi-media learning materials and a leading edge ‘virtual classroom’ study portal called ilearn.
You will learn using traditional texts alongside podcasts, webinars (online seminars) and interactive knowledge-checks to keep you engaged, focused and motivated throughout your studies. In addition, you will receive regular academic support from Arden’s expert tutors and your own student support coordinator for any administrative, technical or motivational help.
You will submit a range of different assessed work, with tutor feedback provided throughout to support your education. They will offer advice to help you improve and facilitate your understanding of how to use new theories and skills in real situations.
You will be expected to complete:
- Case study
- Research proposal
This accredited MA will attract the attention of employers and will help you stand out amongst your competition.
- Strategic Marketing
- International Marketing
- Mastering Metrics
- Marketing Communications
- Driving Innovation
- Data Handling and Decision Making
- Research Project
We’re proud to say that previous students of this course now enjoy employment with firms including: Apple, IBM, Clarins, and KLB Group.
Some of their job titles are:
- Division Sales Manager
- Project Manager
- Freelance Digital Marketing Specialist
- Market Insight Manager
- Marketing Director
- Head of Sales and Marketing
- Senior Marketing Analyst
- Senior Brand Manager
- Product Manager
Upon completion of this course you will be able to:
- Provide support with strategic marketing functions
- Understand why data is vital in the decision-making process
- Submit your assessments to CIM to gain a Diploma in Professional Marketing
- Attain transferable skills that will enhance your employability
A deposit of €2,000.00 is required to begin with.
Arden University offers flexible payment plans* that allow you to spread the costs of your programme fees across three instalments. If you apply today you can receive an early bird discount of €3,000.
Current total fees : €15,000.0
Fees with early bird discount: €12,000.0
Instalments with early-bird discount applied:
- 1st instalment of €3,500 payable within 14 days of the course start date
- 2nd instalment €3,500 payable within 3 months of the 1st instalment
- 3rd instalment of €3,000 payable within 6 months of the 1st instalment
*Terms and conditions apply. Read more here.
- Key Facts
- Fees and Funding
- Entry Requirements
Key factsStudy Modes : Full-time / Part-time
Location : Arden Study Centre Berlin
Duration : Full-time 12 months / Part-time 24 months
Intakes : Feb 2019
Fees : 15,000.0 €
ECTS: 90 (180 UK Credits)