MSc Marketing Management | German Business School

The Grenoble MSc Marketing Management is delivered by Grenoble Ecole de Management at GISMA.

NEXT INTAKE: September 2018/2019 CAMPUS: Berlin, Germany FLEXIBLE PAYMENT PLANS AVAILABLE*.

This course is delivered by both GISMA and Grenoble Ecole de Management (GEM), which is in the top 1% of business schools around the world.
You will attend classes at GISMA's central Berlin campus, which is located in the heart of the city - so you'll be right in the centre of Germany's exciting business community. Germany is the most popular option for international students looking to study in Europe. It is recognised for its high-quality education and you can experience this with GISMA.^

As the field of marketing becomes more and more important, the need for skilled marketing professionals who can keep up with the fast-paced business world is growing. This course will help you become one of these professionals, developing your understanding of marketing and giving you the ability to make effective decisions as a manager.

^According to statistics and data from ICEF monitor.

Accreditations and rankings

Grenoble Ecole de Management (GEM) is a triple-accredited institution by the Association of MBAs (AMBA), the Association to Advance Collegiate Schools of Business (AACSB), and the European Quality Improvement System (EQUIS).

GEM was ranked 21st in the Financial Times European Business Schools 2017 ranking.

Who is the Grenoble MSc Marketing Management for?

This course is aimed at ambitious graduates and experienced managers who want the formal qualification and training that will set them apart in the marketing field.

The programme will teach you the skills needed to become an effective marketing professional with the ability to maintain steady performance in the international business marketplace.

What will you learn?

How to make relevant marketing decisions;
Ways to marketing activity in international environments.

Why take the MSc Marketing Management?

This course focuses on digital skills, ensuring that you are up-to-date with the latest digital marketing trends and methods.

You will learn from experienced faculty members, visiting lecturers from other prestigious universities, and business professionals. This will ensure that you develop an understanding of general marketing concepts and the practical elements of success in the field.

In addition to core business skills, such as accounting and international negotiations, you will cover a wide range of marketing topics, including digital analytics, content marketing, and brand management.

During the course, you will also take part in an integrative marketing case story. This means you will be able to put your skills into practice with a hands-on business example, using your new knowledge to create solutions to marketing challenges.

In addition, you will:

Study in the capital city of Germany, close to some of the most forward-thinking businesses in Europe
Gain a postgraduate degree from a highly ranked business school
Learn in an international environment, meeting tutors and graduates from different countries
Build your professional network through joining our alumni

Programme structure*

YEAR I

Digital Marketing	Insight into Digital IMC and Digital Models Digital Analytics Content Marketing
Strategic Management	Strategic Marketing and Planning Marketing Psychology and Consumer Behavior Brand Management and Product Development Managing Marketing Qualitative and Quantitative Market Research
Marketing Management	Innovation through Design Marketing Metrics and Pricing Policy Customer Relationship Management Project Management
Core Business Skills	Corporate Finance Accounting Intercultural Management International Negotiations
Capstone course	Research Methods for Managers and Integrative Case Study
YEAR II Final Management Project	The second year of the programme is dedicated to the Final Management Project, conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their preferred career.

*Programme content subject to change

Employability rates

This course focuses on the practical business skills you need to succeed in marketing. Based on 2016 Grenoble MSc Marketing Management graduates who were employed at the time of the survey:

100% have found a job within 2 months after graduation
94% have jobs involving international projects
€42,000 average salary (plus bonus)
40% work in companies with over 5000 employees

Our graduates are now working in a wide variety of fields – including marketing, business development, consulting, and management – and our alumni come from over 60 different nations.

In addition to the benefits of having this degree on your CV, our Career Services team will help you succeed in your job search. They will support you with job hunting, networking, self-assessment, and negotiating a salary, as well as delivering private one-to-one sessions to help you develop a personalised career strategy.

Non-EU students who need a Visa can look for work in Germany for up to 18 months after completing the course by applying for an 18-month postgraduate work visa.

Flexible payments

GISMA offers flexible payment plans that allow you to spread the costs of your programme fees across three instalments.

A deposit of €2,000.00 is required to start.

For more information about our payment plans, click here

Key facts
Fees and funding
Entry requirements

Key facts

Location: Berlin, Germany.

Next intake: Sept 2018, Sept 2019

Duration: One academic year full-time on campus + Final Management Project.

Fees: €22.000*

Please contact an advisor today for more information.

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