One MSc Marketing Management student is focused at her desktop screen at GISMA Germany.

Next Start Date September 2019 Campus Berlin, Germany Fees 22,000.0€

The MSc Marketing Management is delivered by Grenoble Ecole de Management at GISMA.

This course is delivered by both GISMA and Grenoble Ecole de Management, which is in the top 1% of business schools around the world.
You will attend classes at GISMA's central Berlin campus, which is located in the heart of the city - so you'll be right in the centre of Germany's exciting business community. Germany is the most popular option for international students looking to study in Europe. It is recognised for its high-quality education and you can experience this with GISMA.^

As the field of marketing becomes more and more important, the need for skilled marketing professionals who can keep up with the fast-paced business world is growing. This course will help you become one of these professionals, developing your understanding of marketing and giving you the ability to make effective decisions as a manager.

^According to statistics and data from ICEF monitor.

Accreditations and rankings

Grenoble Ecole de Management is a triple-accredited institution by the Association of MBAs (AMBA), the Association to Advance Collegiate Schools of Business (AACSB), and the European Quality Improvement System (EQUIS).

Grenoble Ecole de Management was ranked 21st in the Financial Times European Business Schools 2017 ranking.

Who is the MSc Marketing Management for?

This course is aimed at ambitious graduates and experienced managers who want the formal qualification and training that will set them apart in the marketing field.

The programme will teach you the skills needed to become an effective marketing professional with the ability to maintain steady performance in the international business marketplace.

What will you learn?

How to make relevant marketing decisions;
Ways to marketing activity in international environments.

Why take the MSc Marketing Management?

This course focuses on digital skills, ensuring that you are up-to-date with the latest digital marketing trends and methods.

You will learn from experienced faculty members, visiting lecturers from other prestigious universities, and business professionals. This will ensure that you develop an understanding of general marketing concepts and the practical elements of success in the field.

In addition to core business skills, such as accounting and international negotiations, you will cover a wide range of marketing topics, including digital analytics, content marketing, and brand management.

During the course, you will also take part in an integrative marketing case story. This means you will be able to put your skills into practice with a hands-on business example, using your new knowledge to create solutions to marketing challenges.

In addition, you will:

Study in the capital city of Germany, close to some of the most forward-thinking businesses in Europe
Gain a postgraduate degree from a highly ranked business school
Learn in an international environment, meeting tutors and graduates from different countries
Build your professional network through joining our alumni

Programme structure*

YEAR I

Digital Marketing	Insight into Digital IMC and Digital Models Digital Analytics Content Marketing
Strategic Management	Strategic Marketing and Planning Marketing Psychology and Consumer Behavior Brand Management and Product Development Managing Marketing Qualitative and Quantitative Market Research
Marketing Management	Innovation through Design Marketing Metrics and Pricing Policy Customer Relationship Management Project Management
Core Business Skills	Corporate Finance Accounting Intercultural Management International Negotiations
Capstone course	Research Methods for Managers and Integrative Case Study
YEAR II Final Management Project	The second year of the programme is dedicated to the Final Management Project, conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their preferred career.

*Programme content subject to change

Employability

100% Grenoble Ecole de Management students on this course are in employment within 2 months of graduating, with 94% working on jobs with international projects.

Our graduates are now working in a wide variety of fields – including marketing, business development, consulting, and management.

Germany has the 4th best graduate starting salary at £40,650* in Europe, with a growing economy
Germany has the 2nd best unemployment rate in the EU, at 3.4%**

*Business Insider

**Statista

Flexible payments

GISMA offers flexible payment plans that allow you to spread the costs of your programme fees across three instalments.

A deposit of €2,000.00 is required to start.

For more information about our payment plans, click here

Key Facts
Fees and Funding
Entry Requirements

Key facts

Study Modes : Full-time
Location : Berlin, Germany
Duration : One academic year full-time on campus + Final Management Project.
Intakes : September 2019
Fees : 22,000.0 €

ECTS: 120

Please contact an advisor today for more information.

Enquire now

MSc Marketing Management Factsheet Application Form (Online)