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GISMA Magellan MBA students visit SC Johnson College of Business for first International Week

GISMA Magellan MBA students visit SC Johnson College of Business for first International Week


On April 1, 99 students left for the USA to take part in an immersive week-long programme at the SC Johnson College of Business, which is part of Cornell University.


The International Week brings together executive MBA students from Porto Business School and Magellan MBA students from Hannover and Porto. They will benefit from networking and development opportunities and inspiring lectures and discussions with business leaders and entrepreneurs, as well as visits to world-class corporations. The programme began at the Marriott Hotel in New York, with the second half of the week taking place at the SC Johnson College of Business in Ithaca, New York.


They had a warm welcome at a dinner with Professor Steven Gal, an innovation and customer experience expert who will be delivering lectures on entrepreneurship and innovation.


In his kick-off lecture, Gal encouraged the students to “go out to feel, observe and listen to what the customers want.” The students then visited different institutions and companies in NYC to experience the customer journey. In Gal’s words, “only companies who empathise with the customer can innovate.”


On Tuesday, the students worked on the topic of ‘Customer Experience as a Driver for Innovation’. In the morning, they covered the design thinking cycle by working in groups for an hour to design an ideal wallet for their partners. The aim was to gain insights into their partners’ needs by interviewing them, framing the problem, and generating radical ways to solve the issues. Everyone came up with excellent solutions.


In the afternoon, the students attended a panel of venture capitalists who were also Cornell alumni. They were very familiar with digital business and venture capital eco-systems in NYC, and the students were keen to learn how this could be transferred to their own countries.


Despite the very busy programme, the students also had the opportunity to see more NYC attractions, such as the Rockefeller Centre, Central Park, China Town, Little Italy, and Times Square.


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