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Dr Norbert Homma

Dr Norbert Homma

Dr Norbert Homma was a permanent faculty member at GISMA Business School until August 2018. In future, Dr Homma will be involved in the designing of short and customised programmes and in the area of Executive Education. Dr Homma is a management consultant who assists companies in strategy formulation and implementation, post-merger integration, building high-performance teams, and in organisational restructuring. Since 2001, Dr Homma has taught Organisational Behaviour; Managing Cultural Diversity (MCD), Mergers & Acquisitions (M&A) and Leadership at the CEU Business School, Budapest and GISMA Business School, Hannover.


Dr Homma studied social science at the University of Tübingen and the University of Florida, where he also gained his PhD. He then became CEO of Sinus GmbH, an energy and navigation company in Heidelberg while, giving lectures at the Institution of Political Science at the University of Heidelberg.


Dr Homma has also founded his own company, Business Performance Consulting (BPC) to help other businesses with strategy development, change management, and centralised communication.


He has special expertise in change management, and remains active as a consultant for numerous companies in Europe, South East Asia, and North America.


At GISMA Business School, he teaches: Organisational Behaviour, Organisational Theory, Intercultural Management and Project Management.

Selected Publications

  • Homma, N., Bauschke, R., & Hofmann, L. M. (2015) Einführung Unternehmenskultur – Grundlagen, Perspektiven, Konsequenzen. Wiesbaden: Springer Gabler Verlag
  • Homma, N., Bauschke, R. (2010)  Unternehmenskultur und Führung – Den Wandel gestalten (Methoden, Prozesse, Tools). Wiesbaden: Gabler Verlag.
  • Homma, N. (2009). Meuterei im Vorstand. In Harvard Business manager, 09/2009. p. 97
  • Homma, N. & Kaagan, S. K. (2006) Kulturelle Aspekte des Integrationsmanagements. In Jahrbuch Personalentwicklung. München: Luchterhand Verlag, p.77-83
  • Homma, N. (1996). Vision und lernende Organisation. In Buchner, D. (Hrsg.). Vision und Wandel. Wiesbaden: Gabler Verlag, p. 59-71.
  • Strenger, H., Buchner, D., & Homma, N. (1996). Die Zukunftswerkstatt. In Buchner, D. (Hrsg.).Vision und Wandel. Wiesbaden: Gabler Verlag, p.73-100.
  • Homma, N. & Ueltzhöffer, J. (1991). The Continued Relevance of Cultural Diversity. In Marketing and Research Today, Nov.
  • Homma, N. (1990). Neue Werte und neue Bedürfnisse – Neue Produkterwartungen? In Rapin, H.  (Hrsg.). Der private Haushalt. Frankfurt: Campus Verlag, p. 29-40.
  • Homma, N., & Ueltzhöffer, J. (1990). The Internationalisation of Everyday-Life Research: Markets and Milieus. In Marketing and Research Today, Nov.
  • Homma, N. & Müller-Rommel, F. (1982). Loyalitätsverlust politischer Institutionen in der Bundesrepublik – eine qualitativ-empirische Zwischenbilanz. In Hartwich, Hans-Hermann (Hrsg.). Gesellschaftliche Probleme als Anstoß und Folge von Politik. Köln: Westdeutscher Verlag, p. 287-295.
  • Homma, N. (1982). Restriktion kommunaler Planung: Zum Planungsbewusstsein von Stadtplanern. In Thränhardt, D., & Uppendahl, H. (Hrsg.) (1982). Kommunikationstechnologien und kommunale Entscheidungsprozesse, p142-169.
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