Persuasion, communication, and argumentation skills are integral to any role or industry today and making the investment to improve these skills can have huge benefits to your career. Whatever career path you choose, you are likely to find yourself in a position where you need to persuade an audience. This course will teach you how to do this effectively, by crafting your message with strong arguments, tapping into the emotional aspect of an argument, and presenting your moral standing.

Through participating in this course, you will learn to apply these techniques to make an argument about any subject. You will also learn how to extend this acumen to secure strategic influence so you can convince people about the values of a particular strategic initiative and have more influence within your company.

This workshop will teach you the skills to become a better businessperson, salesperson, manager, department head, teacher, PA and more. The session will be led by Prof. Dr. Fotis Papageorgiou who is vice-president (academic) and professor of social sciences at GISMA Business School, so you can guarantee you will receive high quality education from an expert in the field.

Invest just one day of your time and improve your skills with GISMA’s support.

Who is the programme for?

This course is perfect for any student or prospective student who has an interest in improving their persuasion and strategic influence skills – regardless of age and educational background.

What will you learn?

During this workshop, candidates will test and improve their persuasion skills, through a series of interactive activities. The activities include engaging and inspiring exercises designed to motivate and challenge participants. These exercises include confident speaking, commonplace hunting, web safaris, self-reflective thought experiments, and group “super tasks”.

This course is perfect for those who want to enhance their persuasion skills and improve their confidence in speaking to ensure strategic influence in their organisation.

Why choose this programme?

Enrol if you want to:

  • Learn persuasion skills that will help you in a variety of job roles and industries
  • Improve your group work skills through organised “super tasks”
  • Participate in a practice-oriented programme
  • Learn from expert practitioners with vast experience in the academic sector

Objectives of the programme

  • Improve your persuasion skills
  • Improve your argumentation skills
  • Learn how to communicate and effectively back up your strategic decisions in the workplace


Fees and funding

Workshop fee - £800

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  • Full-time
  • London
  • 1 day
  • TBC
  • £ 800 per course

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Tailor-made based on level, experience, and portfolios of participants.