Course Details

The Master’s in Marketing degree is designed with an emphasis on the most cutting-edge marketing channels, concepts, and developments. Students on this course will gain a solid understanding of the theoretical foundations of marketing and how to apply a practical approach to today’s marketing challenges.

You’ll learn about the latest in digital and marketing technologies and how to use effective data driven marketing strategies to drive customer engagement. You will also learn to manage the implementation of strategic and operational marketing plans on a local, national, and international level and explore brand management along with the latest social media channels.

You’ll graduate with the necessary skills and expertise required to take your career to a senior level in the field of marketing management.

This programme is awarded by The University of Law and delivered by GISMA, at its campus in Berlin.

Study Methods

This is an interactive course with a real-world focus and learning takes place both in and outside of the classroom environment. Small group workshops are used to promote student interaction and facilitate personal support. Workshops and lectures are supported by a wealth of online resources from The University of Law, including The Financial Times, case studies, video content, online testing, and feedback. You will receive all core textbooks free of charge and have access to the University of Law’s Virtual Learning Environment, Elite.

Teaching and Learning

What sets our programmes apart from other postgraduate courses is the guiding principle that students should always learn in a realistic, professional, and contemporary context. We specialise in practical and innovative learning methods that equip students for their professional career. Courses are taught by qualified and experienced business professionals and academics in small, interactive, workshop-style lessons.

The fundamental aim of our Master’s degrees is to produce career ready postgraduates with excellent professional, intellectual and life skills.

Skills and Experience Gained

Students can become specialists in marketing management and gain the knowledge and competencies required to excel as successful international marketing professionals. Upon completion of this course, students will be able to take their career to a senior level or switch careers. Students will also have opportunities to undertake entrepreneurial activities and work with professional bodies and employers.  

Career Progression

Students who complete a Master’s in marketing can use the degree as a platform into a wide range of marketing and business careers. Career options range from advertising, account management, marketing, public relations, social media, media planning, market research and customer behaviour and management positions within a wider business context.

Not sure what to study? Take the GISMA programme quiz

Course Structure


The course will run over one year and is divided into three semesters consisting of 13 weeks. In each semester, students will study 45 credits of taught modules and the equivalent of 15 credits of the Business Project module.

During the first semester, students will also study Professional Development - a non-credit bearing module.


  • Global Business Strategy (15cr)
  • Innovation Management in a Digital Age (15cr)
  • Success Through Business Ethics (15cr)
  • Brand Management & social media (15cr)
  • Marketing & Digital Technologies (15cr)
  • Consumer Behaviour (15cr)
  • International Marketing (15cr)
  • Digital Marketing Analytics (15cr)
  • Strategies for the Digital Economy (15cr)
  • Business Project (45cr)
  • Professional Development (non-credit bearing)

Fees and funding

Please contact a programme consultant for more details on how to apply.

Tuition fee - €15,000 for Sep 2022 intake

- €16,000 from Jan 2023 intake onwards

Early bird discount of up to 20%*

*20% early bird offer for applications submitted at least 8 weeks before orientation date.

Flexible payment plan

GISMA offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €2,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of programme in accordance with your payment schedule.

You will be eligible for a discount of 5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.

Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe. If you have any queries regarding payment options, please speak to a programme consultant.

*Terms and conditions apply.

Entry requirements

  • Qualifications: 2:2 or above from a UK Bachelor’s degree, or equivalent qualifications.
  • English proficiency: An English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.
  • Non-standard entry: non-standard applicants are welcome to apply at GISMA. Applicants without a bachelor's degree may apply if they possess at least 5 years' managerial experience. For more information and details on the non-standard application process please contact an advisor today for more information.

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Career statistics you need to know

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The University of Law is a prestigious university in the UK with an employability rate of 97%

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Connect with 64,000 professionals working across business and legal sectors

Gisma - Business School



4th Best Graduate starting salary at £40,650*
in Europe, with a growing economy

Frequently asked questions

Question 1: Is marketing a good major for me?

Yes! Marketing offers you the creative liberty of designing advertising campaigns for an organisation and boosting its visibility among the public. You can also get instant rewards for your efforts when marketing campaigns bring in paying leads.

Question 2: How much can I earn with a marketing degree in Germany?

You can earn quite a lot as a marketing professional in Germany. According to Payscale.com, an average marketing manager in the country can earn around €44,456 per year.

Question 3: Is Germany a good country for starting a marketing career?

Yes! According to a report by Zenith Media, Germany is the second-biggest European market when it comes to marketing spending. The report estimated that the marketing spending in the country amounted to €24.8 billion in 2019.

Question 4: What is the role of a marketing manager?

A marketing manager is responsible for creating and implementing realistic marketing and advertising campaigns using the resources allotted to them. They work with the teams to determine the relevant target audience, product USPs and campaign messaging.

Question 5: What are the usual admission requirements for a marketing degree in Germany?

The entry requirements for a marketing programme from Germany depend upon the educational level. For instance, the MSc Marketing programme from GISMA has the following entry criteria:

  1. A bachelor’s degree in a relevant subject
  2. An English language proficiency score such as IELTS 6.5 and above.

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  • Full-time
  • Berlin
  • 1 Year
  • Jan, May, Oct 2023
  • € 16000 per course

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Connect with 64,000 professionals working across legal and business sector


Study with an international student cohort with over 40 nationalities 


Earn up to €40,000**, the average graduate salary in Germany 

**Business Insider 

18 month

After successfully graduating, you will be entitled to apply for an 18 month post-study residence permit 

"There is a plan every single week where you can visit companies and learn about their cultures. You can even talk to the employers and learn from them."

Sukhman Singh - MSc International Marketing

"Berlin is a very international city, I think what is really important for students is that it is so liveable and the cost is much cheaper living here."

Emma Jane Scott - MSc Leadership and Human Resource Management