The MSc Digital Marketing course is designed to provide students with a critical understanding and specialist knowledge of digital marketing, therefore enhancing their career potential in this ever-expanding field.
In today’s technologically advanced business world, digital techniques are an integral part of every organisation’s marketing strategy. This course will provide you with the necessary skills to effectively develop digital marketing strategies and put them to use. It will cover a range of key areas including fundamentals of the digital business environment, data-driven decision making and leading marketing strategies in today’s business world.
Throughout the course we will link theory with practice and apply your knowledge to real-life situations, ensuring you are workplace ready for this rapidly developing sector. Students additionally have the chance to work with professional bodies and employers, as well as undertaking entrepreneurial activities, to further strengthen employability following graduation.
Salesforce Trailhead and Amazon Web Services (AWS) Educate content is integrated throughout this programme, giving students the access to the best tools and resources they can use throughout their studies and in their future careers.
Based on GISMA's Berlin campus, there is ample opportunity for students to extend their networking links and experience the dynamic forward-thinking environment. Germany is the most popular option for international students looking to study in Europe, recognised for its high-quality education of which you can experience with GISMA.^
^According to statistics and data from ICEF monitor.
Our study guarantee: start your studies online or on campus
As an educational institution, we want to ensure that our students can start studying with us no matter the circumstance and we want to give you every chance to progress with your education and build a successful career. At GISMA we want to assure you that there will be an option for you to study and start your programme on time regardless of whether the campus is open or closed. We also want to assure you that you will still be able to study in the case where the campus is open but, due to health concerns or travel restrictions, you are unable to attend the classes in person on time.
With this in mind, all of our students will have the option to start their studies online. Students will learn in a hybrid format, which is a live learning experience and allows for interaction with the tutor, as well as the ability to work in student groups. Students will then have the option to complete the programme on-campus in Germany as soon as possible.
The University of Law is the UK's longest-established specialist provider of legal and business education, with over 100 years of experience supporting students to build successful careers.
Who is the programme for?
This course is ideal for those who want to enter the marketing world and gain specialist knowledge of digital techniques used in today’s business world. Whether you are looking to progress in your current career, switch careers or pursue a career in this field, this is the course for you. Berlin is an up and coming digital hub and with its diverse population, the perfect location to experience international education. You will get an opportunity to immerse yourself in the vibrant culture Berlin has to offer whilst getting an insight into German businesses such as Sony, Deutsche Bahn and other key corporate players.
How will you learn?
The MSc Digital Marketing course is delivered interactively with a real-world focus, to prepare students for the ever-changing business world after they graduate. In addition to traditional face-to-face learning within the classroom, you will receive core textbooks and various reading materials. Students will also have access to a wealth of online facilities from the Financial Times and other professional bodies. These resources provide a range of sector and business based material which represent live accounting and finance changes and analysis reports. Continuous access to these articles ensures that our students are up-to-date with today’s fast-paced financial industry and therefore prepared professionally for the field.
The full-time course will take one year to complete, divided into two semesters of 12 weeks. You will study 60 credits in each semester, starting your dissertation module in Semester 2. Students will study the four compulsory modules and can choose one elective module.
Core modules include:
• Digital Marketing Technologies (30)
• Digital Consumer Behaviour (30)
• Data Driven Decision Making (30)
• Blockchain (30)
• Fintech (30)
• Procurement and Supply Chain Management (30)
• Blockchain (30)
• Fintech (30)
• Procurement and Supply Chain Management (30)
Salesforce Trailhead course content is integrated throughout this master's programme. Benefits include:
Access to Amazon Web Services (AWS) Educate
This provides tutors and students with access to the best collaboration tools, content training and AWS technology for cloud-related learning. Upon graduation, students are fully equipped with the practical skills needed for a technology career. Students also have access to the AWS Educate Job Board for seeking technology jobs and internships.
Upon completion of this course, students will be digitally savvy and ready to enter the digitally advanced business world. Through becoming skilled in the interpretation of data for evidence led marketing strategies, graduates will have a range of job opportunities in brand marketing, marketing communications and social media marketing.
Alternatively, students who graduate from this degree may consider undertaking further professional qualifications or a PhD.
Our dedicated Career Development Centre will help students fulfil their career goals through a variety of specialised services, and establishes long-lasting relationships with alumni and employers.
Read about a few of our company visits:
Fees and funding
Please contact a programme consultant for more details on how to apply.
Tuition fee - €16,000
Early bird discount of up to 20%*
*20% early bird offer for applications submitted at least 8 weeks before orientation date.
Flexible payment plan
GISMA offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €2,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of programme in accordance with your payment schedule.
You will be eligible for a discount of 5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.
Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe. If you have any queries regarding payment options, please speak to a programme consultant.
*Terms and conditions apply.
*Based on data from 2017/2018 of students enrolled on the following programmes: MSc Corporate Financial Management, MSc International Marketing, MSc Leadership and Human Resource Management and MSc Strategic Business Management.
Career statistics you need to know
Berlin is the 2nd largest city in the EU with a thriving business scene, offering a range of job opportunities to young professionals and graduates
Connect with 64,000 professionals working across business and legal sectors
4th Best Graduate starting salary at £40,650*
in Europe, with a growing economy
Connect with 64,000 professionals working across legal and business sector
Study with an international student cohort with over 40 nationalities
Earn up to €40,000**, the average graduate salary in Germany
After successfully graduating, you will be entitled to apply for an 18 month post-study residence permit