MSc Data Analytics and Marketing

This course is delivered and awarded by Arden University at the Arden Study Centre Berlin


You will learn how to use and analyse statistics, interpret and explain large datasets, and use this to take advantage of marketing opportunities. You’ll study in Germany, the most popular option for international students looking to study in Europe.^ Germany is recognised for its high-quality education.

^According to statistics and data from ICEF monitor.

 

About Arden

This programme is designed, delivered and awarded by Arden University, a UK university regulated by the Quality Assurance Agency for England (QAA) and the UK government. Arden has helped 50,000 students succeed over 26 years of providing higher education to students around the world. In 2015, Arden’s Student Survey found that 79% of students saw their career improve as a direct result of their studies.

4.2 out of 5 stars - Arden University are highly rated by their students. 

 

Who should take this course?

This course is relevant for those wanting to strive in today’s data-driven marketing landscape by turning analysis into useful insights and strategic business plans. This course is also appropriate to those wanting to gain an advanced understanding of marketing management and build a successful career in this sector.

 

How will you learn?

You will be taught by Arden's faculty of experienced tutors, using a combination of both on-campus and online learning. This essentially means that you get the best of both worlds: regular, face-to-face contact combined with the flexibility to continue learning outside the classroom wherever and whenever you like with 24/7, multi-device, multi-media learning materials and a leading edge ‘virtual classroom’ study portal called ilearn.

You will learn using traditional texts alongside podcasts, webinars (online seminars) and interactive knowledge-checks to keep you engaged, focused and motivated throughout your studies.  In addition, you will receive regular academic support from Arden’s expert tutors and your own student support coordinator for any administrative, technical or motivational help.

COURSE WORK

You will submit a range of different assessed work, with tutor feedback provided throughout to support your education. They will offer advice to help you improve and facilitate your understanding of how to use new theories and skills in real situations.

You will be expected to complete:

  • Case study
  • Reports
  • Research proposal
  • Dissertation

 


You will study a diverse selection of specialist topics, as well as learning how to extract relevant information from large databases and use it to inform important business decisions. You will also gain the skills to devise and manage strategic marketing plans.

Modules:

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

Career direction

After completing this course, you will be able to:

  • Provide insightful advice on strategic marketing
  • Use relevant data to influence decisions

This course will give you the skills you need to apply for senior marketing management positions in any sector.

Potential roles include:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager

 

Why study in Berlin?

  • Excellent employment prospects
  • Reasonable cost of living in comparison to many other European countries
  • Attractive to international students pursuing an education abroad
  • Rich in culture, history and entertainment
  • A vibrant start-up entrepreneurial city 
  • Voted 7th best city in the world for student living by Top Universities in 2018 

Fees and funding

Please, contact a programme advisor for more details on how to apply.

Tuition fee - €15,000 / Year

 

Flexible payment plan

A deposit of €2,000.00 is required to begin with.

Arden University offers flexible payment plans* that allow you to spread the costs of your programme fees across three instalments. If you apply today you can receive an early bird discount of 3,000.

 

Current total fees : €15,000

Fees with early bird discount: €12,000

Saving: €3,000

Instalments with early-bird discount applied:

  • 1st Payment - €3,500
  • 2nd Payment - €3,500  
  • 3rd Payment - €3,000 

*Terms and conditions apply.

Please note that all payment plans are suggested only. A specific payment plan for you can be agreed with GISMA and only the deposit is the fixed amount that is required. Students can spread out the payments as they like, as long as this is in line with the payment date deadlines.

 

Entry requirements

Qualifications 
A minimum 2:2 UK honours degree or equivalent.

English proficiency 
An English language level equivalent to IELTS 6.5 or above with a minimum of 6.0 in each component.

Non-standard entry

If you don’t meet our academic requirements but you have around five years of management experience, we encourage you to apply. You must show sufficient motivation to study with us, provide a personal statement which proves you are able to take this course, and potentially offer references and evidence of relevant experience.

Prospective students who have already completed a CIM qualification may be entitled to an exemption on this course. Other professional qualifications may also lead to exemptions.


Career statistics you need to know

 

 

Germany has the 2nd best unemployment rate in the EU, at 3,4%*

 

 

Berlin was voted 7th best city in the world for students by Top Universities

 

 

4th Best Graduate starting salary at £40,650**
in Europe, with a growing economy

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EARLY-BIRD DISCOUNT OF €3,000 AVAILABLE*


  • Full-time Part-time
  • Arden Study Centre Berlin
  • Full-time 12 months / Part-time 24 months
  • Feb, Apr, Jun, Sep & Nov
  • per course

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4/5


Students satisfaction on this course*

*Arden University 

26


years of support by Arden University

96%


Employed or further study after 6 months of graduating*

79%


Students saw their career improve as a direct result of their studies*