Due to the highly competitive market of the further education sector, and in order to influence students’ decisions on which institution to attend, marketing plays a vital role in attracting learners - which means institutions must improve and utilise promotional techniques.

Attend our Marketing in the Tertiary Education Industry short course to enhance your strategies, maximise your understanding of data analytics and familiarise yourself with budgeting to give your institution a competitive edge.

Who is the programme for?

This course is ideal for marketing managers, heads of marketing and student recruitment managers within the academic sector.

What will you learn?

GISMA’s one-day workshop will help you understand how to boost marketing performance and how to differentiate your campaign from others, all while remaining cost-effective.

Why choose this programme?

Enrol if you want to:

  • Develop a better understanding of marketing within the tertiary education industry by producing distinctively strong strategies
  • Participate in a practice-oriented programme
  • Learn from expert practitioners with vast experience in the academic sector

Objectives of the programme

  • Student decision-making process: how to create and use student journey to understand and map student behaviours, mindsets, and emotional motivations
  • Analytics deep dive: how to measure KPIs, data and funnel metrics specific to the education sector to make informed executive decisions
  • Marketing budget: to explore and understand the different concepts, tactics and costs when creating marketing budget specific to the education sector
  • Case study: go to market and challenges within the industry – to produce a strategy for how a university plans to reach students within a market, while recognising the different challenges within the education industry


Fees and funding

Workshop fee - £800

  • Full-time
  • London
  • 1 day
  • 3rd August 2021
  • £ 800 per course


Tailor-made based on level, experience, and portfolios of participants.