As the field of marketing becomes more and more important, the need for skilled marketing professionals who can keep up with the fast-paced business world is growing. This course will help you become one of these professionals, developing your understanding of marketing and giving you the ability to make effective decisions as a manager.
You will attend classes at GISMA's central Berlin campus, which is located in the heart of the city - so you'll be right in the centre of Germany's exciting business community. Germany is the most popular option for international students looking to study in Europe. It is recognised for its high-quality education and you can experience this with GISMA.^
^According to statistics and data from ICEF monitor.
Accreditations and rankings
Grenoble Ecole de Management is a triple-accredited institution by the Association of MBAs (AMBA), the Association to Advance Collegiate Schools of Business (AACSB), and the European Quality Improvement System (EQUIS).
Grenoble Ecole de Management was ranked 21st in the Financial Times European Business Schools 2017 ranking.
Who is the programme for?
This course is aimed at ambitious graduates and experienced managers who want the formal qualification and training that will set them apart in the marketing field.
The programme will teach you the skills needed to become a competent marketing professional with the ability to maintain steady performance in the international business marketplace.
What will you learn?
- How to make relevant marketing decisions;
- Ways to marketing activity in international environments.
What will you learn
This course focuses on digital skills, ensuring that you are up-to-date with the latest digital marketing trends and methods.
You will learn from experienced faculty members, visiting lecturers from other prestigious universities, and business professionals. This will ensure that you develop an understanding of general marketing concepts and the practical elements of success in the field.
In addition to core business skills, such as accounting and international negotiations, you will cover a wide range of marketing topics, including digital analytics, content marketing, and brand management.
During the course, you will also take part in an integrative marketing case story. This means you will be able to put your skills into practice with a hands-on business example, using your new knowledge to create solutions to marketing challenges.
In addition, you will:
- Study in the capital city of Germany, close to some of the most forward-thinking businesses in Europe
- Gain a postgraduate degree from a highly ranked business school
- Learn in an international environment, meeting tutors and graduates from different countries
- Build your professional network through joining our alumni
YEAR I
Digital Marketing
- Insight into Digital
- IMC and Digital Models
- Digital Analytics
- Content Marketing
Strategic Management
- Strategic Marketing and Planning
- Marketing Psychology and Consumer Behavior
- Brand Management and Product Development
- Managing Marketing
- Qualitative and Quantitative Market Research
Marketing Management
- Innovation through Design
- Marketing Metrics and Pricing Policy
- Customer Relationship Management
- Project Management
Core Business Skills
- Corporate Finance
- Accounting
- Intercultural Management
- International Negotiations
Capstone course
- Research Methods for Managers and Integrative Case Study
YEAR II
Final Management Project
The second year of the programme is dedicated to the Final Management Project, conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their preferred career.
*Programme content subject to change
Join a family of globally successful alumni from Grenoble
Sandra Valero
MSc Marketing graduate, Sandra Valero shares how her marketing skillset got her to where she is today. Having started her career at an international digital security company as a product marketer, Sandra is currently working in Dubai as a Business Development Manager for the Middle East region.
Career direction
Graduates of the MSc Marketing Management program are qualified for positions such as:
Marketing
- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager
Digital & Advertising
- Chief Digital Marketing Officer (CDMO)
- Social Media Manager
- Account Manager
- Content Manager
- Media Buyer
- Media Planner
Market Research
- Market Researcher
- Research Executive
- Senior Researcher
Retailing, Logistics & Sales
- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager
Employability
100% Grenoble Ecole de Management students on this course are in employment within 2 months of graduating, with 94% working on jobs with international projects.
Our graduates are now working in a wide variety of fields – including marketing, business development, consulting, and management. Annual salary with bonus after graduation: <30k€: 58% | >30k€: 42%
- Germany has the 4th best graduate starting salary at £40,650* in Europe, with a growing economy
- Germany has the 2nd best unemployment rate in the EU, at 3.4%**
**Statista
Flexible payment plan
GISMA offers flexible payment plans that allow you to spread the costs of your programme fees across three instalments. A deposit of €2,000.00 is required to start:
- Strong undergraduate degree from a recognised university
- Work experience is not a requirement
- English proficiency:
- TOEFL – IBT: 94 (minimum of 22 in each band), computer-based: 240, paper-based: 587
- IELTS – 6.5 (minimum of 6.0 in all areas)
- Cambridge Proficiency Exam (CPE): A, B, C
- Pearson Test of English (PTE) – minimum of 63 - GMAT is not required for this programme
Documents
- Complete online application
- University transcripts front/back with grading scale
- Internationally recognised passport picture
- Passport scanned
- Copy of the latest degree or diploma or certificate of enrolment with an approximate graduation date
- Curriculum Vitae (CV)
- Three short essays relating to your academic/professional experience, your reasons for choosing this programme, and your intercultural awareness
- Two references (professional or academic). Family members or friends are not acceptable as referees
Career statistics you need to know
100% students are in full time employment within 2 months of graduating**
94% students are working on jobs with international projects**
4th Best Graduate starting salary at £40,650*
in Europe, with a growing economy
**Based on statistics from Grenoble Ecole de Management training programmes across 12 international locations.
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SCHOLARSHIPS OF UP TO 20% AVAILABLE!*
- Full-time
- Berlin
- One year full-time on campus + Final Management Project.
- Autumn 2020
-
€
19450
per course
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1%
Triple accreditation is an honour shared by less than 1% of the world’s elite business schools
94%
Students working on jobs with international projects**
**Based on statistics from Grenoble Ecole de Management training programmes across 12 international locations.
100%
Students in full time employment within 2 months of graduating**