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As the field of marketing becomes more and more important, the need for skilled marketing professionals who can keep up with the fast-paced business world is growing. This course will help you become one of these professionals, developing your understanding of marketing and giving you the ability to make effective decisions as a manager.
You will attend classes at GISMA's central Berlin campus, which is located in the heart of the city - so you'll be right in the centre of Germany's exciting business community. Germany is the most popular option for international students looking to study in Europe. It is recognised for its high-quality education and you can experience this with GISMA.^
^According to statistics and data from ICEF monitor.
Accreditations and rankings
Grenoble Ecole de Management is a triple-accredited institution by the Association of MBAs (AMBA), the Association to Advance Collegiate Schools of Business (AACSB), and the European Quality Improvement System (EQUIS).
Grenoble Ecole de Management was ranked 25th in The Financial Times European Business Schools 2019 ranking.
Who is the programme for?
This course is aimed at ambitious graduates and experienced managers who want the formal qualification and training that will set them apart in the marketing field.
The programme will teach you the skills needed to become a competent marketing professional with the ability to maintain steady performance in the international business marketplace.
What will you learn?
What will you learn
This course focuses on digital skills, ensuring that you are up-to-date with the latest digital marketing trends and methods.
You will learn from experienced faculty members, visiting lecturers from other prestigious universities, and business professionals. This will ensure that you develop an understanding of general marketing concepts and the practical elements of success in the field.
In addition to core business skills, such as accounting and international negotiations, you will cover a wide range of marketing topics, including digital analytics, content marketing, and brand management.
During the course, you will also take part in an integrative marketing case story. This means you will be able to put your skills into practice with a hands-on business example, using your new knowledge to create solutions to marketing challenges.
In addition, you will:
YEAR I
Digital Marketing
Strategic Management
Marketing Management
Core Business Skills
Capstone course
YEAR II
Final Management Project
The second year of the programme is dedicated to the Final Management Project, conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their preferred career.
*Programme content subject to change
Join a family of globally successful alumni from Grenoble
Sandra Valero
MSc Marketing graduate, Sandra Valero shares how her marketing skillset got her to where she is today. Having started her career at an international digital security company as a product marketer, Sandra is currently working in Dubai as a Business Development Manager for the Middle East region.
Career direction
Graduates of the MSc Marketing Management program are qualified for positions such as:
Employability
90% Grenoble Ecole de Management students on this course are in employment within 4 months of graduating, with 62% working on jobs with international projects.
Our graduates are now working in a wide variety of fields – including marketing, business development, consulting, and management. Annual salary with a bonus after graduation: <30k€: 58% | >30k€: 42%
**Statista
Flexible payment plan
GISMA offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €2,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of the programme in accordance with your payment schedule.
You will be eligible for a discount of 0.5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.
Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe. If you have any queries regarding payment options, please speak to a programme consultant.
Documents
Career statistics you need to know
90% students are in full time employment within 4 months of graduating**
62% students are working on jobs with international projects**
4th Best Graduate starting salary at £40,650*
in Europe, with a growing economy
**Based on statistics from Grenoble Ecole de Management training programmes across 12 international locations.
Triple accreditation is an honour shared by less than 1% of the world’s elite business schools
Students in full time employment within 4 months of graduating**
Students working on jobs with international projects**
**Based on statistics from Grenoble Ecole de Management training programmes across 12 international locations.