SCHOLARSHIPS OF UP TO 20% AVAILABLE!*

Thrive in an industry where no two days are the same


Hone your managerial skills and gain the strategic marketing tools needed to stand out in today’s increasingly competitive marketplace. Awarded by Grenoble Ecole de Management, this course will prepare you for a number of dynamic roles within the ever-changing field of marketing.  

Once described as “poor but sexy” by its own mayor, Germany’s capital of Berlin has seen a huge resurgence in popularity over the last 30 years, whilst maintaining its cool-status and affordable price tag. The largest city in the EU is now considered the start-up capital of Europe, but is also home to some of the largest national and international companies in Germany, making Berlin a popular destination for students looking to live and work in Germany after their studies. However, Berlin is also famous for its freizeit (free-time) options – whether it is an all-night party at a club, exploring historical sights, or relaxing at one of the city’s 43 lakes or 2,500 public parks; Berlin residents have the best options for work and play.

Accreditations and rankings

Grenoble Ecole de Management is a triple-accredited institution by the Association of MBAs (AMBA), the Association to Advance Collegiate Schools of Business (AACSB), and the European Quality Improvement System (EQUIS).

Grenoble Ecole de Management was ranked 25th in The Financial Times European Business Schools 2019 ranking.

Who is the programme for?

This course is aimed at ambitious graduates and experienced managers who want the formal qualification and training that will set them apart in the marketing field.

The programme will teach you the skills needed to become a competent marketing professional with the ability to maintain steady performance in the international business marketplace.

What will you learn

  • How to make relevant marketing decisions;
  • Ways to marketing activity in international environments.

This course focuses on digital skills, ensuring that you are up-to-date with the latest digital marketing trends and methods.

You will learn from experienced faculty members, visiting lecturers from other prestigious universities, and business professionals. This will ensure that you develop an understanding of general marketing concepts and the practical elements of success in the field.

In addition to core business skills, such as accounting and international negotiations, you will cover a wide range of marketing topics, including digital analytics, content marketing, and brand management.

During the course, you will also take part in an integrative marketing case story. This means you will be able to put your skills into practice with a hands-on business example, using your new knowledge to create solutions to marketing challenges.

In addition, you will:

  • Study in the capital city of Germany, close to some of the most forward-thinking businesses in Europe
  • Gain a postgraduate degree from a highly ranked business school
  • Learn in an international environment, meeting tutors and graduates from different countries
  • Build your professional network through joining our alumni

About GISMA Berlin

GISMA Business School offers students a unique opportunity in Berlin. Perfectly positioned as the link between education and industry, GISMA has a huge number of services to ensure settling in Germany is achievable for any student. Before you arrive in Berlin and throughout your study period, you will have access to an accommodation support team and visa specialists, taking away a lot of the concerns students have when arriving in a new city. As a student at GISMA Berlin you will have access to free beginner German lessons and a dedicated Career Centre, meaning you’ll find it easy to connect with locals and prepare for your future. 

Study in Germany

With a thriving economy, and exceptionally high quality of life score, Germany remains the number 1 choice for International Students in Europe. As a country built on manufacturing, Germany is now expanding its horizons and becoming just as well knows for finance, tech, and innovation – bringing with it a talent pool and exceptional employers. A world-leading healthcare system and strong commitment from German residents are part of the many reasons why Germany was affected by and has recovered from the coronavirus pandemic quicker than many other countries. Borders are now starting to reopen, and life is returning to normal in Germany. International students are warmly welcomed in Germany, not only due to English being a widely spoken language and diverse population, but because of the popular 18-month post study visa available for non-EU students.


YEAR I

Digital Marketing

  • Insight into Digital
  • IMC and Digital Models
  • Digital Analytics
  • Content Marketing

Strategic Management

  • Strategic Marketing and Planning
  • Marketing Psychology and Consumer Behavior
  • Brand Management and Product Development
  • Managing Marketing
  • Qualitative and Quantitative Market Research

Marketing Management

  • Innovation through Design
  • Marketing Metrics and Pricing Policy
  • Customer Relationship Management
  • Project Management

Core Business Skills

  • Corporate Finance
  • Accounting
  • Intercultural Management
  • International Negotiations

Capstone course

  • Research Methods for Managers and Integrative Case Study

YEAR II
Final Management Project

The second year of the programme is dedicated to the Final Management Project, conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their preferred career. 

*Programme content subject to change


Join a family of globally successful alumni from Grenoble

Sandra Valero


MSc Marketing graduate, Sandra Valero shares how her marketing skillset got her to where she is today. Having started her career at an international digital security company as a product marketer, Sandra is currently working in Dubai as a Business Development Manager for the Middle East region.

Gisma - Business School

Career direction

Graduates of the MSc Marketing Management program are qualified for positions such as:

Marketing

  • Marketing Executive
  • Product Manager
  • Brand Manager
  • Sales Promotion Account Executive
  • PR Account Executive
  • Marketing Manager

Digital & Advertising

  • Chief Digital Marketing Officer (CDMO)
  • Social Media Manager
  • Account Manager
  • Content Manager
  • Media Buyer
  • Media Planner

Market Research

  • Market Researcher
  • Research Executive
  • Senior Researcher

Retailing, Logistics & Sales

  • Retail Buyer
  • Retail Merchandiser
  • Customer Service Manager
  • Retail Manager
  • Sales Executive
  • Sales Manager
  • Logistics Executive
  • Logistics and Distribution Manager 

 

Employability

90% Grenoble Ecole de Management students on this course are in employment within 4 months of graduating, with 62% working on jobs with international projects.

Our graduates are now working in a wide variety of fields – including marketing, business development, consulting, and management. Annual salary with a bonus after graduation: <30k€: 58% | >30k€: 42%

  • Germany has the 4th best graduate starting salary at £40,650* in Europe, with a growing economy 
  • Germany has the 2nd best unemployment rate in the EU, at 3.4%**

*Business Insider 

**Statista 

 


Fees and funding

Please contact a programme advisor for more details on how to apply. 

Tuition fee - €19,450

Flexible payment plan

GISMA offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €2,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of the programme in accordance with your payment schedule.

You will be eligible for a discount of 5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.

Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe. If you have any queries regarding payment options, please speak to a programme consultant.

*Terms and conditions apply. 

A specific payment plan for you can be agreed with GISMA and only the deposit is the fixed amount that is required. Should you be granted a scholarship, the tuition fee schedule will be adjusted accordingly.

Entry requirements 

  • Strong undergraduate degree from a recognised university
  • Work experience is not a requirement
  • English proficiency:
    - TOEFL – IBT: 94 (minimum of 22 in each band), computer-based: 240, paper-based: 587
    - IELTS – 6.5 (minimum of 6.0 in all areas)
    - Cambridge Proficiency Exam (CPE): A, B, C
    - Pearson Test of English (PTE) – a minimum of 63
  • GMAT is not required for this programme

Documents

  • Complete online application
  • University transcripts front/back with a grading scale
  • Internationally recognised passport picture 
  • Passport scanned 
  • Copy of the latest degree or diploma or certificate of enrolment with an approximate graduation date
  • Curriculum Vitae (CV)
  • Three short essays relating to your academic/professional experience, your reasons for choosing this programme, and your intercultural awareness
  • Two references (professional or academic). Family members or friends are not acceptable as referees

Gisma - Business School

Career statistics you need to know

Gisma - Business School

 

 

90% students are in full time employment within 4 months of graduating**

Gisma - Business School

 

 

62% students are working on jobs with international projects**

Gisma - Business School

 

 

4th Best Graduate starting salary at £40,650*
in Europe, with a growing economy

*Business Insider 

**Based on statistics from Grenoble Ecole de Management training programmes across 12 international locations.


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  • Full-time
  • Berlin
  • One year full-time on campus + Final Management Project.
  • September 2021
  • € 19450 per course

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1%


Triple accreditation is an honour shared by less than 1% of the world’s elite business schools

90%


Students in full time employment within 4 months of graduating**

62%


Students working on jobs with international projects**

**Based on statistics from Grenoble Ecole de Management training programmes across 12 international locations.

2nd best


Germany has the 2nd best unemployment rate in the EU, at 3.4%*

*Statista 

"I chose GISMA because it is a very international business school, with alumni, worldwide"

Peiyi Zhang - China, Msc Innovation, Strategy and Entrepreneurship

"Grenoble Ecole de Management is one of the most highly qualified institutes and they have so many accreditations as well"

Ankit Gupta - India, Msc Innovation, Strategy and Entrepreneurship

"Tutors come from all around the world and their expertise makes subjects very easy to follow"

Akhil Jacob - India, MIB

"Everyone is international, so you learn a little bit about them, and their countries and traditions"

Kimberly Garza - Mexico, Msc Innovation, Strategy and Entrepreneurship

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