MSc Marketing Management

Hone your managerial skills and gain the strategic marketing tools needed to stand out in today’s increasingly competitive marketplace. Awarded by Grenoble Ecole de Management, this course will prepare you for a number of dynamic roles within the ever-changing field of marketing.  

Once described as “poor but sexy” by its own mayor, Germany’s capital of Berlin has seen a huge resurgence in popularity over the last 30 years, whilst maintaining its cool-status and affordable price tag. The largest city in the EU is now considered the start-up capital of Europe, but is also home to some of the largest national and international companies in Germany, making Berlin a popular destination for students looking to live and work in Germany after their studies. However, Berlin is also famous for its freizeit (free-time) options – whether it is an all-night party at a club, exploring historical sights, or relaxing at one of the city’s 43 lakes or 2,500 public parks; Berlin residents have the best options for work and play.

Accreditations and rankings

Grenoble Ecole de Management is a triple-accredited institution by the Association of MBAs (AMBA), the Association to Advance Collegiate Schools of Business (AACSB), and the European Quality Improvement System (EQUIS).

Grenoble Ecole de Management was ranked 25^th in The Financial Times European Business Schools 2019 ranking.

Who is the programme for?

This course is aimed at ambitious graduates and experienced managers who want the formal qualification and training that will set them apart in the marketing field.

The programme will teach you the skills needed to become a competent marketing professional with the ability to maintain steady performance in the international business marketplace.

What will you learn

• How to make relevant marketing decisions;
• Ways to marketing activity in international environments.

This course focuses on digital skills, ensuring that you are up-to-date with the latest digital marketing trends and methods.

You will learn from experienced faculty members, visiting lecturers from other prestigious universities, and business professionals. This will ensure that you develop an understanding of general marketing concepts and the practical elements of success in the field.

In addition to core business skills, such as accounting and international negotiations, you will cover a wide range of marketing topics, including digital analytics, content marketing, and brand management.

During the course, you will also take part in an integrative marketing case story. This means you will be able to put your skills into practice with a hands-on business example, using your new knowledge to create solutions to marketing challenges.

In addition, you will:

• Study in the capital city of Germany, close to some of the most forward-thinking businesses in Europe
• Gain a postgraduate degree from a highly ranked business school
• Learn in an international environment, meeting tutors and graduates from different countries
• Build your professional network through joining our alumni

About GISMA Berlin

GISMA Business School offers students a unique opportunity in Berlin. Perfectly positioned as the link between education and industry, GISMA has a huge number of services to ensure settling in Germany is achievable for any student. Before you arrive in Berlin and throughout your study period, you will have access to an accommodation support team and visa specialists, taking away a lot of the concerns students have when arriving in a new city. As a student at GISMA Berlin you will have access to free beginner German lessons and a dedicated Career Centre, meaning you’ll find it easy to connect with locals and prepare for your future. 

Study in Germany

With a thriving economy, and exceptionally high quality of life score, Germany remains the number 1 choice for International Students in Europe. As a country built on manufacturing, Germany is now expanding its horizons and becoming just as well knows for finance, tech, and innovation – bringing with it a talent pool and exceptional employers. A world-leading healthcare system and strong commitment from German residents are part of the many reasons why Germany was affected by and has recovered from the coronavirus pandemic quicker than many other countries. Borders are now starting to reopen, and life is returning to normal in Germany. International students are warmly welcomed in Germany, not only due to English being a widely spoken language and diverse population, but because of the popular 18-month post study visa available for non-EU students.