Business (Marketing) BA (Hons)

This course is delivered and awarded by Arden University at the Arden Study Centre Berlin


The Business (Marketing) BA (Hons) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within the business.

You’ll study in Germany, the most popular option for international students looking to study in Europe. Germany is recognised for its high-quality education^.

^According to statistics and data from ICEF monitor.

Flexible payment plans available* - please see the fees and funding tab.

 

About Arden

This programme is designed, delivered and awarded by Arden University, a UK university regulated by the Quality Assurance Agency for England (QAA) and the UK government. Arden has helped 50,000 students succeed over 26 years of providing higher education to students around the world. 96% of graduates are in employment or further study 6 months after graduating.*

*2016/17 Destination of Leavers from Higher Education (DLHE)

4.2 out of 5 stars - Arden University are highly rated by their students.

 

Who should take this course?

This programme is perfect for those who aspire to become leading marketing professionals. It will enable you to build a promising professional future in your area of choice, equipping you with the tools you need to thoroughly comprehend the business world and the marketing aspect of organisations.

 

How will you learn?

You will learn using a combination of face-to-face and online learning. Arden University's innovative distance learning techniques mix traditional face to face classes with the flexibility of online studying. You will also have access to online study materials and resources 24/7 to support independent study, as well as online lessons, tutorials, forums and virtual classrooms and libraries. Assessment methods consist of assignments, essays, presentations, case studies, portfolios and exams.  In addition, you will receive regular academic support from Arden’s expert tutors and your own student support coordinator for any administrative, technical, or motivational help. 


Programme Structure

Students will develop personal and management skills and understand the business environment and how businesses are structured. You will be able to grasp key concepts in the business world and learn in greater detail about the role of marketing and finance within organisations.

Modules overview

Year 1 (Level 4)

  • Developing personal and management skills
  • Understanding the business environment
  • Principles of marketing
  • Introduction to finance
  • People in organisations
  • Marketing communications

Year 2 (Level 5)

  • Managing across cultures
  • Business processes
  • Enterprise and entrepreneurship
  • Business analysis
  • Market intelligence
  • Marketing planning

Year 3 (Level 6)

  • Contemporary management issues
  • Strategic management
  • Managing self and others
  • International marketing
  • Research methods and dissertation

Programme objectives

  • Allow students to develop professional level skills in marketing, supplemented by an understanding of a range of business disciplines.
  • Promote understanding of the key aspects of current practice in the field of marketing while acknowledging current and emerging developments in the related disciplines, local, national and global.
  • Equip students with the essential skills and tools to work professionally in a business situation and to be creative and professional practitioners, when working independently and when collaborating with others as part of multidisciplinary teams.
  • Equip students to work within multicultural settings and to appreciate the complexity of decision making in such contexts.
  • Develop an awareness of those entrepreneurial skills which best encourage the growth of enterprise and support the creation of new businesses.

Career direction

After completing the course, graduates have a wide variety of careers to choose from. Positions that graduates can take up include brand manager, campaign manager, marketing manager, marketing executive, communications manager, among others. Graduates can also choose to embark on postgraduate study and pursue a master’s or MBA degree.

 

Why study in Berlin?

  • Voted 7th best city in the world for student living by Top Universities in 2018
  • Option to apply for a 18-month post-study residence permit**
  • Excellent employment prospects
  • Learn from world-class international faculty in an international environment
  • Reasonable cost of living in comparison to many other European countries
  • Attractive to international students pursuing an education abroad
  • Rich in culture, history and entertainment
  • A vibrant start-up entrepreneurial city
  • Study in Germany – the most popular option for international students^

** For more information please visit our section for International students

^ Based on an annual survey by ICEF.


Fees and funding

In addition to the qualification, fees cover a range of student support services, including accommodation assistance and visa application support, as well as German language classes for international students.

Scholarships for this course will soon be available. To find out more, contact a programme advisor.

Tuition fee - €8,000 / Year

 

Flexible payment plan

A deposit of €1,000 is required to begin with.

Arden University offers flexible payment plans* that allow you to spread the costs of your programme fees across multiple installments. If you apply today you can receive an early bird discount of €1,000.

Year 1

  • 1st Payment - €1,500
  • 2nd Payment - €1,500
  • 3rd Payment - €1,500
  • 4th Payment - €1,500
  • 5th Payment - €1,000
  • 6th Payment - €0

For full details on the flexible payment plans available, click here.

*Terms and conditions apply. 

Please note that all payment plans are suggested only. A specific payment plan for you can be agreed with GISMA and only the deposit is the fixed amount that is required. Students can spread out the payments as they like, as long as this is in line with the payment date deadlines.

 

Entry requirements

Standard entry requirements: 

  • Two subjects at GCE A level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; or
  • Completed a recognised Access Programme or equivalent.
  • Personal statement 

For students whose prior learning was not taught in English

  • IELTS 6.0 or equivalent (no less than 5.5 in any element)

Non-standard entry:

Applicants should be able to demonstrate that they have a strong motivation to study the programme. A personal statement will be needed if you do not meet the standard entry requirements. This statement should be between 350-500 words and should include your references, relevant prior experience and qualifications.

Furthermore, we will ask for references and evidence of a minimum of 2 years’ work experience.  

A completed application form is required for all entry routes.


Career statistics you need to know

 

 

Germany has the 2nd best unemployment rate in the EU, at 3,4%*

 

 

Berlin was voted 7th best city in the world for students by Top Universities

 

 

4th Best Graduate starting salary at £40,650**
in Europe, with a growing economy

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EARLY-BIRD DISCOUNT OF €1,000 AVAILABLE*


  • Full-time
  • Arden Study Centre Berlin, Germany
  • 3 Years
  • September 2019
  • per year.

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4/5


Students satisfaction on this course*

*Arden University 

26


years of support by Arden University

96%


Employed or further study after 6 months of graduating*

79%


Students saw their career improve as a direct result of their studies*

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