Learn how to create a value-based brand. Develop a better understanding of branding and its relationship to value creation and positioning.
Knowing how to create a brand that customers connect with and continually return to is key in a world dominated by new technology and growing digitalisation. To be successful and drive sales, you will need to have an excellent understanding of how to market your company, products and services. Throughout this two-day workshop, you will be able to bring your own case study and learn how to create a value-based brand. You will be awarded with a GISMA Business School certificate at the close of the programme.
Who is the programme for?
This programme is targeted at practitioners in marketing or marketing related fields. GISMA also invites individuals from organisations/departments with connections to marketeers and who want to develop their skill set in the field.
What will you learn?
GISMA’s two-day workshop will help you to understand how value creation, branding and positioning can be used within your own organisation. You will develop an awareness of your target market and come up with recommendations for your own practice.
Why choose this programme?
Select this programme if you want to:
Bring your own case study to understand how you can add value to your business. Study in the UK’s vibrant and bustling capital, London.
Objectives of the programme
Fees and funding
Workshop fee - €1,200
Each participant is given a knowledge test, an assessment and personal coaching
In order to guarantee interaction and optimal guidance, the maximum group size is 10.
Coaching by an international independent expert team
Tailor-made based on level, experience and portfolios of participants