By comparing theory with practice, this course will equip students with the knowledge and skills to succeed in today’s digitally-orientated business world.

Students will gain a fundamental understanding of core areas such as digital and social media marketing, digital transformation, project management and information systems, and data analytics. The programme will also cover the role of these key concepts within businesses.

As this sector is continuously changing, it is important to be aware of emerging disciplines. This course will keep students up-to-date with the latest trends while developing their leadership and decision-making skills. Upon completion of the course, students will have progressed professionally and personally, ready to secure employment in the field of business management.

Study options available for this course include:

  • Full-time with foundation (4 years)
  • Full-time (3 years)

Based at GISMA's Berlin campus, there is ample opportunity for students to extend their networking links and experience the dynamic forward-thinking environment. Germany is the most popular option for international students looking to study in Europe, recognised for its high-quality education of which you can experience with GISMA^.

^According to statistics and data from ICEF monitor.


Students have the option to start at a foundation level, which will provide them with the necessary introductory business knowledge for undergraduate studies.

They will also develop skills in presenting, critical analysis, problem-solving and team building, all of which are attributes that future employers will seek out.

Established provider

The University of Law is the UK's longest-established specialist provider of legal education, with over 100 years of experience supporting students to build successful careers. This institution is a world leader in legal and business education, with a reputation for innovation and excellence in learning. 

Who is the programme for?

With a strong focus on employability, this course is ideal for anyone looking to pursue, advance or switch careers within the field of digital business management. Students will also be encouraged to think with an entrepreneurial mindset throughout the programme, therefore gaining the strategic skills to start their own business after graduating.

How will you learn?

The course is delivered in an interactive way so that learning can take place both in and outside the classroom. In addition to weekly workshop contact hours, students will have access to a wealth of online learning resources to support their studies.

Modules overview

All modules carry 20 credits, apart from the Sector Internship / Sector Project / Sector Dissertation which carries 60 credits. 

The programme has a mix of common and specialist modules, with all first-year modules being common across all programmes.

The course modules are as follows:

Foundation (optional)

  • Introduction to Finance
  • Introduction to Marketing
  • Introduction to Human Resource Management
  • Introduction to Management
  • Numeracy Skills for Business
  • Academic and Report Writing

These modules are common across all degree pathways with courses awarded by The University of Law.

Year 1 

  • Essentials of Management
  • Principles of Accounting
  • Principles of Marketing
  • Introduction to Digital Marketing
  • Digital Ethics
  • The Digital Enterprise

Year 2 

  • Digital Marketing Analytics
  • Project Management
  • Working in a Virtual Team
  • Personal and Professional Development

ADDITIONAL (Choose two)

  • Corporate Responsibility in a Global Context
  • Financial Reporting
  • Management Accounting for Business
  • Introduction to Taxation
  • FInance
  • Leading Change
  • Economics and Global Trade

Year 3

  • Sector-specific project or sector internship or dissertation
  • Global Leadership
  • Digital Innovation
  • Collaborative Tools (AR/VR/MR)

Career direction

Students will be able to apply their skills and knowledge to a variety of jobs. Some options can include:

  • Business adviser
  • Project manager
  • Marketing executive
  • Sales executive
  • Management consultant

Graduates will also have the option to pursue further studies. Some optional postgraduate courses include MSc Digital Marketing, MSc Digital Sales and Management, MSc Business Intelligence and Analytics, MBA or Chartered Management Institute’s postgraduate qualifications.

Career development centre

Our goals:

  • Assist students in making connections between their academic experience and chosen career path
  • Offer career-related educational opportunities which help students establish career plans and increase their professional and personal development
  • Work with alumni to enhance interactions among former and current students for the purpose of career exploration
  • Strengthen and expand relationships with employers
  • Builds strategic partnerships with local company associations and organises networking events for companies and students at GISMA.

Read about a few of our company visits:

Fees and funding

Please contact a programme consultant for more details on how to apply.

Tuition fee - €  12,000/ Year

Flexible payment plan

GISMA offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €2,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of programme in accordance with your payment schedule.

You will be eligible for a discount of 5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.

Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe. If you have any queries regarding payment options, please speak to a programme consultant.

*Terms and conditions apply. 

A specific payment plan for you can be agreed with GISMA and only the deposit is the fixed amount that is required. Should you be granted a scholarship, the tuition fee schedule will be adjusted accordingly.

Entry requirements

Full-time with foundation: 

  • 32 UCAS points from the equivalent of one A Level or 40 UCAS points from the equivalent of two A Levels
  • A Level equivalents to the UCAS point requirements are either one A Level at grade C or two A Levels with grades DE
  • Students should also possess GCSE English Language at A-C (9-4) and Grade D/4 or above in GCSE Maths or equivalent qualifications
  • An English language level equivalent to IELTS 5.5 or above with a minimum of 5.5 in each component (or an English waiver letter)

Full-time without foundation: 

  • Grades BBC at A Level; and Grade C or grade 4 or above in GCSE Maths and English Language (or equivalent qualifications)
  • An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component (or an English waiver letter)

Language requirements may be waived if the student has conducted previous studies in English.

Contact us for more information on a non-standard application route.

Students applying to study at GISMA must apply here.

Career statistics you need to know

Gisma - Business School



The University of Law is a prestigious university in the UK with over 100 years supporting students

Gisma - Business School



Connect with 64,000 professionals working across business and legal sectors

Gisma - Business School



4th Best Graduate starting salary at £40,650*
in Europe, with a growing economy

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  • Full-time UG
  • Berlin
  • 3 Years / 4 Years (with foundation year)
  • Sept 2021
  • € 12000 per year.

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Connect with 64,000 professionals working across legal and business sector


Study with an international student cohort with over 40 nationalities 


Earn up to €40,000, the average graduate starting salary in Germany 

Business Insider 

18 month

After successfully graduating, you will be entitled to apply for an 18 month post-study residence permit 

"I chose GISMA because it is a very international business school, with alumni, worldwide"

Peiyi Zhang - China, Msc Innovation, Strategy and Entrepreneurship

"Grenoble Ecole de Management is one of the most highly qualified institutes and they have so many accreditations as well"

Ankit Gupta - India, Msc Innovation, Strategy and Entrepreneurship

"Tutors come from all around the world and their expertise makes subjects very easy to follow"

Akhil Jacob - India, MIB

"Everyone is international, so you learn a little bit about them, and their countries and traditions"

Kimberly Garza - Mexico, Msc Innovation, Strategy and Entrepreneurship