By combining theory with practice, this course will equip students with the knowledge and skills to succeed in today’s digitally-oriented business world.
Develop a deep understanding of the key aspects of business management. Students will develop an appreciation of technological advancements and digitisation within the business world.
Students will learn about digital marketing techniques and concepts that will enable you to develop effective digital marketing strategies using digital and social media platforms.
As this sector is continuously changing, it is important to be aware of emerging disciplines. This course will keep students up-to-date with the latest trends while developing their leadership and decision-making skills. Upon completion of the course, students will have progressed professionally and personally, ready to secure employment in the field of Digital Marketing.
Study options available for this course include:
This programme will have the option to start online for all 2020 intakes. Students will learn in a virtual classroom, which is a live learning experience and allows for interaction with the tutor, as well as the ability to work in student groups. Students will then have the option to complete the programme in Germany once they are able to travel.
Based at GISMA's Berlin campus, there is ample opportunity for students to extend their networking links and experience the dynamic forward-thinking environment. Germany is the most popular option for international students looking to study in Europe, recognised for its high-quality education of which you can experience with GISMA^.
^According to statistics and data from ICEF monitor.
*Partial scholarships are available for this programme of up to 30%. The 30% discount will apply to the first year of teaching, and all subsequent years will then be reduced by 20% in total.
Students have the option to start at a foundation level earlier in the year, which will provide them with the necessary learning for undergraduate study by developing their business knowledge and study skills.
Students also develop skills in: research, presentation, critical analysis, problem solving, team building and entrepreneurship, all of which are attributes that future employers will seek out.
The University of Law is the UK's longest-established specialist provider of legal education, with over 100 years of experience supporting students to build successful careers. This institution is a world leader in legal and business education, with a reputation for innovation and excellence in learning.
Who is the programme for?
With a strong focus on employability, this course is ideal for anyone looking to pursue, advance or switch careers within the field of successful digital marketing career. Students will also be encouraged to think with an entrepreneurial mind-set throughout the programme, therefore gaining the strategic skills to start their own business after graduating.
How will you learn?
The course is delivered in an interactive way so that learning can take place both in and outside the classroom. In addition to weekly workshop contact hours, students will have access to a wealth of online learning resources to support their studies.
All modules carry 20 credits, apart from the Sector Internship / Sector Project / Sector Dissertation which carries 60 credits.
The programme has a mix of common and specialist modules, with all first-year modules being common across all programmes.
The course modules are as follows:
These modules are common across all degree pathways with courses awarded by The University of Law.
TWO elective modules from the list below:
The third year will consist of four modules:
One out of three from:
And a further three modules:
Students will be able to apply their skills and knowledge to a variety of jobs. Some options can include:
Graduates will also have the option to pursue further studies. Some optional postgraduate courses include MSc Digital Marketing, MSc Digital Sales and Management, MSc Business Intelligence and Analytics, MBA or Chartered Management Institute’s postgraduate qualifications.
Career development centre
Read about a few of our company visits:
Fees and funding
Tuition fee - €12,000 / Year
Information on scholarships, VISA's and accommodation can be found here.
Please contact a programme advisor for more details on how to apply.
Flexible payment plan
GISMA offers flexible payment plans that allow you to spread the costs of your programme fees across three instalments. For example:
Students will be eligible for a discount of 0.5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.
Please note that all payment plans are suggested only. A specific payment plan for you can be agreed with GISMA and only the deposit is the fixed amount that is required. Students can spread out the payments as they like, as long as this is in line with the payment date deadlines.
Full-time with foundation:
Full-time without foundation:
Language requirements may be waived if the student has conducted previous studies in English.
Contact us for more information on a non-standard application route.
Students applying to study at GISMA must apply here.
Career statistics you need to know
The University of Law is a prestigious university in the UK with over 100 years supporting students
Connect with 64,000 professionals working across business and legal sectors
4th Best Graduate starting salary at £40,650*
in Europe, with a growing economy
Connect with 64,000 professionals working across legal and business sector
Study with an international student cohort with over 40 nationalities
Earn up to €40,000, the average graduate salary in Germany
After successfully graduating, you will be entitled to apply for an 18 month post-study residence permit