The Bachelor of Arts (Hons) Business Management (Marketing) is awarded by The University of Law and delivered at GISMA’s Berlin campus.
Set yourself on the path to success by studying the BA (Hons) Business Management (Marketing), awarded by The University of Law and delivered by GISMA at its Berlin campus!
This undergraduate programme will prepare you for the evolving world of business and marketing through a range of modules, all focusing on the fundamental aspects of managing an organisation and marketing it successfully. Learn through a range of seminars, lectures and workshops to build your knowledge and enhance your skills.
There are two study options available:
The foundation year helps qualify and prepare the students for the the full-time programme. The full-time programme has a focus on employability to ensure you graduate with not only knowledge about your subject, but skills to help you succeed in the workplace.
There is ample opportunity for students to extend their networking links and experience the dynamic forward-thinking environment. Germany is the most popular option for international students looking to study in Europe, recognised for its high-quality education of which you can experience with GISMA.*
*According to statistics and data from ICEF monitor.
The University of Law is the UK’s longest-established specialist providers of legal education and training, with over 100 years of experience supporting students to build successful careers.
The BA (Hons) Business Management (Marketing) is aimed at students who have an interest in developing their knowledge of business and marketing, and particularly those who are looking to pursue a career in the business marketing area.
This programme can be used as a platform into a wide range of business management careers, including management consultant, business analyst or operations manager and positions within a wider business context.
How will you learn?
Besides the traditional methods of lectures and seminars, GISMA also offers student’s access to our Virtual Learning Environment, Elite. This enables you to learn outside the classroom by accessing an abundance of study materials. You will also be required to collaborate with other through group projects.
In addition to these methods, you will also have access to our online library facilities and learning resources from the Chartered Management Institute, the Chartered Institute of Marketing and the Financial Times.
This course provides a 3 year and 4 year (with foundation) option. During your first year, you will be introduced to the foundation elements of business management through modules such as Essentials of Management and Principles of Marketing. Years 2 and 3 will build on the knowledge you acquired in your first year and help you develop your understanding of the areas you are particularly interested in through a number of elective modules.
From the start of your programme, GISMA and ULAW focuses on creating individuals that are employable and have excellent potential in the workplace. You will find that throughout your programme, there are various modules that focus on improving your employability.
Students will study for three years with two semesters per year. In Years 1 and 2, students will study three modules in each semester, making a total of 120 credits per year. In Year 3 students will study one 40 credit module over 2 semesters and another 2 modules in each semester. Students may take an internship in the summer break before they enter their final year.
Foundation Year Modules
The Foundation Year will consist of six compulsory modules:
Year 1 Modules
The first year will consist of six modules:
Year 2 Modules
The second year will consist of six modules:
Compulsory Marketing Pathway Module (two)
If students no longer wish to follow the Marketing pathway they are able to choose two elective modules from a wider list. This could include doing one of the compulsory pathway modules if they so wished. Deviating from the compulsory pathways above in any way will however mean that the student will only then be able to graduate with the Business Management award.
The other available modules are:
Information and Resource Management (20)
Financial Management (20)
Personal Finance (20)
Contemporary Human Resource Management (20)
International Human Resource Management (20)
Year 3 Modules
The third year will consist of five modules:
Compulsory Marketing Pathway Module (one)
If students no longer wish to follow the Marketing pathway they are able to choose one elective module from a wider list. Deviating from the compulsory pathways above in any way will however mean that the student will only then be able to graduate with the Business Management award.
The other available modules are:
Students will be assessed throughout their modules to ensure they have met the learning outcomes. This will be done through a range of seminars, workshops, tests and presentations. The programme also involves a considerable amount of group work which makes up roughly 25% of the assessment grade.
Studying BA (Hons) Business Management (Marketing) can lead you down a number of business and marketing career paths. If your interests lie specifically in marketing, your career may start as a
Alternatively, if you are interested in business, you might become a
Additionally, students who graduate from this degree may consider pursuing further studies with the following postgraduate options:
Your career options are limitless with a BA!
Career development centre
Our dedicated Career Development Centre will help students fulfil their career goals through a variety of specialised services, and establishes long-lasting relationships with alumni and employers.
Read about a few of our company visits:
Some glimpses of student trips to Stockholm, Sweden organised by the Career Development Centre:
Fees and funding
Please contact a programme advisor for more details on how to apply.
Tuition fee - € 12,000 per year
Students will be eligible for a discount of 0.5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.
Please note that all payment plans are suggested only. A specific payment plan for you can be agreed with GISMA and only the deposit is the fixed amount that is required. Students can spread out the payments as they like, as long as this is in line with the payment date deadlines.
Full-time with foundation:
Full-time without foundation:
Language requirements may be waived if the student has conducted previous studies in English.
Contact us for more information on a non-standard application route.
Students applying to study at GISMA must apply here.
Career statistics you need to know
The University of Law is a prestigious university in the UK with over 100 years of supporting students
Connect with 64,000 professionals working across business and legal sectors
4th Best Graduate starting salary at £40,650*
in Europe, with a growing economy
Connect with 64,000 professionals working across legal and business sector
Study with an international student cohort with over 40 nationalities
Earn up to €40,000**, the average graduate salary in Germany
After successfully graduating, you will be entitled to apply for an 18 month post-study residence permit