BA (Hons) Business Management (Marketing)

This course provides a 3 year and 4 year (with foundation) option. During your first year, you will be introduced to the foundation elements of business management through modules such as Essentials of Management and Principles of Marketing. Years 2 and 3 will build on the knowledge you acquired in your first year and help you develop your understanding of the areas you are particularly interested in through a number of elective modules.

From the start of your programme, GISMA and ULAW focuses on creating individuals that are employable and have excellent potential in the workplace. You will find that throughout your programme, there are various modules that focus on improving your employability.

Modules overview

Students will study for three years with two semesters per year. In Years 1 and 2, students will study three modules in each semester, making a total of 120 credits per year. In Year 3 students will study one 40 credit module over 2 semesters and another 2 modules in each semester. Students may take an internship in the summer break before they enter their final year.

Foundation Year Modules

The Foundation Year will consist of six compulsory modules:

Compulsory (six)

• Introduction to Finance (20 credits)
• Introduction to Marketing (20 credits)
• Introduction to Human Resource Management (20 credits)
• Introduction to Management (20 credits)
• Numeracy Skills for Business (20 credits)
• Academic and Report Writing (20 credits)

Year 1 Modules

The first year will consist of six modules:

Compulsory (six)

• Essentials of Management (20 credits)
• Academic and Professional Studies (20 credits)
• Principles of Marketing (20 credits)
• Accounting and Finance (20 credits)
• International Business Environment (20 credits)
• Managing and Leading People (20 credits)

Year 2 Modules

The second year will consist of six modules:

Compulsory (four)

• Leading Change (20)
• Corporate Responsibility in a Global Context (20)
• Economics and Global Trade (20)
• Personal and Professional Development  (20)

Compulsory Marketing Pathway Module (two)

• Customer Behaviour (20)
• Marketing Communications in Digital World (20)

If students no longer wish to follow the Marketing pathway they are able to choose two elective modules from a wider list. This could include doing one of the compulsory pathway modules if they so wished. Deviating from the compulsory pathways above in any way will however mean that the student will only then be able to graduate with the Business Management award.

The other available modules are:
Information and Resource Management (20)
Financial Management (20)
Personal Finance (20)
Contemporary Human Resource Management (20)
International Human Resource Management (20)

Year 3 Modules

The third year will consist of five modules:

Compulsory (four)

• Sector Specific Project or Sector Internship or Dissertation. (40 credits)
• Global Leadership (20 credits)
• Strategic Management (20 credits)
• Creativity, Innovation and Entrepreneurship (20 credits)

Compulsory Marketing Pathway Module (one)

• International Digital Marketing

If students no longer wish to follow the Marketing pathway they are able to choose one elective module from a wider list. Deviating from the compulsory pathways above in any way will however mean that the student will only then be able to graduate with the Business Management award.

The other available modules are:

• Effective Managerial Decision Making (20 credits)
• Financial Risk Management (20 credits)
• Strategic Human Resource Management (20 credits)

Assessment 

Students will be assessed throughout their modules to ensure they have met the learning outcomes. This will be done through a range of seminars, workshops, tests and presentations. The programme also involves a considerable amount of group work which makes up roughly 25% of the assessment grade.

Career direction after BA (Hons) Business Management (Marketing)

Studying BA (Hons) Business Management (Marketing) can lead you down a number of business and marketing career paths. If your interests lie specifically in marketing, your career may start as a

• Marketing executive or
• Market research analyst.

Alternatively, if you are interested in business, you might become a

• Business consultant;
• Business development manager;
• Management consultant;
• Business analyst; or an
• Operations manager.

Additionally, students who graduate from this degree may consider pursuing further studies with the following postgraduate options:

• Masters of Business Administration - MBA
• MSc in Business Management
• Chartered Management Institution's postgraduate qualifications

Your career options are limitless with a BA!

Career development centre

Our dedicated Career Development Centre will help students fulfil their career goals through a variety of specialised services, and establishes long-lasting relationships with alumni and employers.

Our goals

• Assist students in making connections between their academic experience and chosen career path
• Offer career-related educational opportunities which help students establish career plans and increase their professional and personal development
• Work with alumni to enhance interactions among former and current students for the purpose of career exploration
• Strengthens and expands relationships with employers
• Builds strategic partnerships with local company associations and organises networking events for companies and students at GISMA.

Read about a few of our company visits:

Students visit Siemens and Blacklane 

UNIQLO meets up with GISMA students at our Berlin campus 

Company visit to Zalando

Some glimpses of student trips to Stockholm, Sweden organised by the Career Development Centre:

*Terms and conditions apply. 

Please note that all payment plans are suggested only. A specific payment plan for you can be agreed with GISMA and only the deposit is the fixed amount that is required. Students can spread out the payments as they like, as long as this is in line with the payment date deadlines.

Entry requirements

Full-time with foundation: 

• 32 UCAS points from the equivalent of one A Level or 40 UCAS points from the equivalent of two A Levels
• A Level equivalents to the UCAS point requirements are either one A Level at grade C or two A Levels with grades DE
• 5 GCSEs at A-C (9-4) grade including English, and Grade D (4) or above in Maths (or equivalent qualifications)
• An English language level equivalent to IELTS 5.5 or above with a minimum of 5.5 in each component (or an English waiver letter)

Full-time without foundation: 

• Grades BBC at A Level; and Grade C or grade 4 or above in GCSE Maths and English Language (or equivalent qualifications)
• An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component (or an English waiver letter)

Language requirements may be waived if the student has conducted previous studies in English.

Contact us for more information on a non-standard application route.

Students applying to study at GISMA must apply here.

Career statistics you need to know

The University of Law is a prestigious university in the UK with over 100 years of supporting students

Connect with 64,000 professionals working across business and legal sectors

4th Best Graduate starting salary at £40,650*
in Europe, with a growing economy

*Business Insider