Set yourself on the path to success by studying the BA (Hons) Business Management (Marketing), awarded by The University of Law and delivered by GISMA at its Berlin campus!

This undergraduate programme will prepare you for the evolving world of business and marketing through a range of modules, all focusing on the fundamental aspects of managing an organisation and marketing it successfully. Learn through a range of seminars, lectures and workshops to build your knowledge and enhance your skills.

There are two study options available:

  • Full-time
  • Full-time with foundation year.

The foundation year helps qualify and prepare the students for the the full-time programme. The full-time programme has a focus on employability to ensure you graduate with not only knowledge about your subject, but skills to help you succeed in the workplace.

Based at GISMA's Berlin campus, there is ample opportunity for students to extend their networking links and experience the dynamic forward-thinking environment. Germany is the most popular option for international students looking to study in Europe, recognised for its high-quality education of which you can experience with GISMA^.

This programme will have the option to start online for the January 2021 intakes. Students will learn in a hybrid format, which is a live learning experience and allows for interaction with the tutor, as well as the ability to work in student groups. Students will then have the option to complete the programme in Germany once they are able to travel.

*Partial scholarships are available for this programme of up to 30%. The 30% discount will apply to the first year of teaching for the January 2021 intake only, and all subsequent years will then be reduced to 20%.

^According to statistics and data from ICEF monitor.

Established provider

The University of Law is the UK’s longest-established specialist providers of legal education and training, with over 100 years of experience supporting students to build successful careers.

Who is the BA (Hons) Business Management (Marketing) programme for?

The BA (Hons) Business Management (Marketing) is aimed at students who have an interest in developing their knowledge of business and marketing, and particularly those who are looking to pursue a career in the business marketing area.

This programme can be used as a platform into a wide range of business management careers, including management consultant, business analyst or operations manager and positions within a wider business context.

How will you learn?

Besides the traditional methods of lectures and seminars, GISMA also offers student’s access to our Virtual Learning Environment, Elite. This enables you to learn outside the classroom by accessing an abundance of study materials. You will also be required to collaborate with other through group projects.

In addition to these methods, you will also have access to our online library facilities and learning resources from the Chartered Management Institute, the Chartered Institute of Marketing and the Financial Times.

This course provides a 3 year and 4 year (with foundation) option. During your first year, you will be introduced to the foundation elements of business management through modules such as Essentials of Management and Principles of Marketing. Years 2 and 3 will build on the knowledge you acquired in your first year and help you develop your understanding of the areas you are particularly interested in through a number of elective modules.

From the start of your programme, GISMA and ULAW focuses on creating individuals that are employable and have excellent potential in the workplace. You will find that throughout your programme, there are various modules that focus on improving your employability.

Modules overview

Students will study for three years with two semesters per year. In Years 1 and 2, students will study three modules in each semester, making a total of 120 credits per year. In Year 3 students will study one 40 credit module over 2 semesters and another 2 modules in each semester. Students may take an internship in the summer break before they enter their final year.

Foundation Year Modules

The Foundation Year will consist of six compulsory modules:

Compulsory (six)

  • Introduction to Finance (20 credits)
  • Introduction to Marketing (20 credits)
  • Introduction to Human Resource Management (20 credits)
  • Introduction to Management (20 credits)
  • Numeracy Skills for Business (20 credits)
  • Academic and Report Writing (20 credits)

Year 1 Modules

The first year will consist of six modules:

Compulsory (six)

  • Essentials of Management (20 credits)
  • Academic and Professional Studies (20 credits)
  • Principles of Marketing (20 credits)
  • Accounting and Finance (20 credits)
  • International Business Environment (20 credits)
  • Managing and Leading People (20 credits)

Year 2 Modules

The second year will consist of six modules:

Compulsory (four)

  • Leading Change (20)
  • Corporate Responsibility in a Global Context (20)
  • Economics and Global Trade (20)
  • Personal and Professional Development  (20)

Compulsory Marketing Pathway Module (two)

  • Customer Behaviour (20)
  • Marketing Communications in Digital World (20)

If students no longer wish to follow the Marketing pathway they are able to choose two elective modules from a wider list. This could include doing one of the compulsory pathway modules if they so wished. Deviating from the compulsory pathways above in any way will however mean that the student will only then be able to graduate with the Business Management award.

The other available modules are:
Information and Resource Management (20)
Financial Management (20)
Personal Finance (20)
Contemporary Human Resource Management (20)
International Human Resource Management (20)

Year 3 Modules

The third year will consist of five modules:

Compulsory (four)

  • Sector Specific Project or Sector Internship or Dissertation. (40 credits)
  • Global Leadership (20 credits)
  • Strategic Management (20 credits)
  • Creativity, Innovation and Entrepreneurship (20 credits)

Compulsory Marketing Pathway Module (one)

  • International Digital Marketing

If students no longer wish to follow the Marketing pathway they are able to choose one elective module from a wider list. Deviating from the compulsory pathways above in any way will however mean that the student will only then be able to graduate with the Business Management award.

The other available modules are:

  • Effective Managerial Decision Making (20 credits)
  • Financial Risk Management (20 credits)
  • Strategic Human Resource Management (20 credits)


Students will be assessed throughout their modules to ensure they have met the learning outcomes. This will be done through a range of seminars, workshops, tests and presentations. The programme also involves a considerable amount of group work which makes up roughly 25% of the assessment grade.

Career direction after BA (Hons) Business Management (Marketing)

Studying BA (Hons) Business Management (Marketing) can lead you down a number of business and marketing career paths. If your interests lie specifically in marketing, your career may start as a

  • Marketing executive or
  • Market research analyst.

Alternatively, if you are interested in business, you might become a

  • Business consultant;
  • Business development manager;
  • Management consultant;
  • Business analyst; or an
  • Operations manager.

Additionally, students who graduate from this degree may consider pursuing further studies with the following postgraduate options:

  • Masters of Business Administration - MBA
  • MSc in Business Management
  • Chartered Management Institution's postgraduate qualifications

Your career options are limitless with a BA!

Career development centre

Our dedicated Career Development Centre will help students fulfil their career goals through a variety of specialised services, and establishes long-lasting relationships with alumni and employers.

Our goals

  • Assist students in making connections between their academic experience and chosen career path
  • Offer career-related educational opportunities which help students establish career plans and increase their professional and personal development
  • Work with alumni to enhance interactions among former and current students for the purpose of career exploration
  • Strengthens and expands relationships with employers
  • Builds strategic partnerships with local company associations and organises networking events for companies and students at GISMA.

Read about a few of our company visits:

Students visit Siemens and Blacklane 

UNIQLO meets up with GISMA students at our Berlin campus 

Company visit to Zalando

Some glimpses of student trips to Stockholm, Sweden organised by the Career Development Centre:

Gisma - Business School
Gisma - Business School
Gisma - Business School
Gisma - Business School
Gisma - Business School
Gisma - Business School

Fees and funding

Please contact a programme consultant for more details on how to apply.

Tuition fee - €  12,000/ Year

Flexible payment plan

GISMA offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €2,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of programme in accordance with your payment schedule.

You will be eligible for a discount of 5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.

Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe. If you have any queries regarding payment options, please speak to a programme consultant.

*Terms and conditions apply. 

A specific payment plan for you can be agreed with GISMA and only the deposit is the fixed amount that is required. Should you be granted a scholarship, the tuition fee schedule will be adjusted accordingly.

Entry requirements

Full-time with foundation: 

  • 32 UCAS points from the equivalent of one A Level or 40 UCAS points from the equivalent of two A Levels
  • A Level equivalents to the UCAS point requirements are either one A Level at grade C or two A Levels with grades DE
  • Students should also possess GCSE English Language at A-C (9-4) and Grade D/4 or above in GCSE Maths or equivalent qualifications
  • An English language level equivalent to IELTS 5.5 or above with a minimum of 5.5 in each component (or an English waiver letter)

Full-time without foundation: 

  • Grades BBC at A Level; and Grade C or grade 4 or above in GCSE Maths and English Language (or equivalent qualifications)
  • An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component (or an English waiver letter)

Language requirements may be waived if the student has conducted previous studies in English.

Contact us for more information on a non-standard application route.

Students applying to study at GISMA must apply here.

Career statistics you need to know

Gisma - Business School



The University of Law is a prestigious university in the UK with over 100 years of supporting students

Gisma - Business School



Connect with 64,000 professionals working across business and legal sectors

Gisma - Business School



4th Best Graduate starting salary at £40,650*
in Europe, with a growing economy

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  • Full-time
  • Berlin
  • 3 Years / 4 years (with foundation year)
  • Jan & Sept 2021
  • € 12000 per year.

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Connect with 64,000 professionals working across legal and business sector


Study with an international student cohort with over 40 nationalities 


Earn up to €40,000**, the average graduate salary in Germany 

**Business Insider 

18 month

After successfully graduating, you will be entitled to apply for an 18 month post-study residence permit 

"There is a plan every single week where you can visit companies and learn about their cultures. You can even talk to the employers and learn from them"

Sukhman Singh - MSc International Marketing

"Berlin is a very international city, I think what is really important for students is that it is so liveable and the cost is much cheaper living here "

Emma Jane Scott - MSc Leadership and Human Resource Management