Customer satisfaction is very important to us, as it is how we measure the success of our corporate relation efforts. We are always proud of the feedback we receive.

Joint projects

Volkswagen: Africa - a continent full of new mobility markets


Africa is in many respects still an underestimated continent; however, this may soon change, as it appears to be the last large region in the world where opportunities for enormous sustainable economic growth still exist.

With this in mind, Volkswagen Commercial Vehicles and GISMA Business School initiated a joint project. The goal was to identify which African nations offer the biggest potential for economic development and how far the automotive sector, especially light commercial vehicles, may profit from this.

Between May and October 2017, students from the Magellan MBA programme at GISMA - Mohamed Fouda, Aliaksandra Babushkina, and Ayham Adi - worked on identifying relevant African economies and analysed their respective automotive conditions and market prospects.

Dr Barbara Dengler, VW Commercial Vehicles

“The collaboration with international students provides us with new insights and perspectives, making such projects very valuable to us.”

Dr Stefan Wolf, VW Commercial Vehicles

“The students provided at first an excellent overview of the current key indicators of all African states, subsequently focusing on the states Nigeria, Kenya, and Tanzania. This deep dive allows us to re-open the discussion about the mobility markets in Africa, especially considering new and innovative services and mobility concepts.”

Developing your talent with executive education

We offer a variety of open and customised courses to help you achieve your personal or company goals. Here’s what past participants said about our courses:


Katherine Josephs

“Not only did I refresh and enhance my skillset, I made some valuable connections I’ll never forget.”

Anabell Gemmersdörfer

“I really enjoyed the course – thank you very much!”

Charles Kingston

“Plenty of relevant material, food for thought for improving my interaction with people in a broad range of human situations.”

Michael McLaughlin

“Was absolutely fantastic to be a participant in this voyage through the swashbuckling seas of negotiation. Would recommend this to anyone.”

Anette Kearney

“Invaluable no matter what walk of life one’s in. Knowledge that will enhance your personal and professional lives. Thank you sincerely!”

Moafak Kata, Senior Director, Deutsche Hypothekenbank (Actien-Gesellschaft)

I highly recommend the GISMA seminar ‘Winning Negotiation Strategies’. Thanks to numerous case studies, there was great practical relevance. Stephen did an excellent job, involved the participants actively in the case studies, and gave individual tips on negotiation strategies. I received many new and promising impulses, from which I will benefit in my daily work in real estate investment banking. In addition, I was able to make valuable new business contacts.”

Oliver Rau, Director Marketing and Sales, Werder Bremen

“I’ve enjoyed three great days at GISMA’s Leadership Short Course in cooperation with UCD Smurfit Executive Development. Great speakers and an interesting group of leaders from other businesses. The high impact delivered by the programme will definitely help me to improve in/on my job.

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