Business/Industry insights

Digital Transformation – What exactly is it?

Digital transformation is taking place all around us and is a vital process for companies to operate.

Today, there is a need to access everything on our mobile devices instantly and with that development growing, companies need to be flexible enough to keep up with the demands and latest technologies.

However, changing the process of conducting business is difficult. People are used to working in a certain way and taking a leap of faith is not something everyone is willing to do, so it is vital to prove to people why they should adapt to the new systems.

Gisma - Business School

What is digital transformation?

Digital transformation is the action of changing a business using technology to develop a productive system. It allows for a company to run a series of projects that interlink to advance their methods and make a more efficient working place for business to grow.

It is a whole new and exciting way of progressing, allowing people to create amazing technology to make day-to-day tasks smoother. Digital transformation covers so many different aspects from consumer interaction and control all the way to company strategies.

What is the importance of digital transformation?

There are several reasons why it is important for digital transformation to take place. One of the main reasons being a more efficient way to understand the consumer and what they respond well to. It is also a benefit to have a software that allows you to be able to find everything essential all in one place, for example students and staff can work on the go and not miss out on anything important.

Institutions have systems where everyone can access all documents, making sure that no one misses any information and allows them to get in touch with one another in a matter of minutes. Airlines use online check-in to cut out the time waiting in queues and this makes it easier for their customers to sort out the process before they need to arrive at the airport. Supermarkets have introduced online shopping so that the consumer can select their items online and have them delivered straight to their door without the hassle of spending hours doing a weekly food shop.

What are the benefits?

There are several benefits to transforming digitally and also different reasons each business decides to do so. Generating more revenue, gaining more business, employees having better resources and even reducing costs are just some of the reasons companies have decided to undergo a digital transformation.

All in all, it is seen as a way to enlist in a better connection with the customer, to see the trend in behaviour amongst those who use their new processes and to keep the business or institution relevant to the changes. For future progress, digital transformation is the next stage to a more successful business.

If you are interested in continuing to learn about digital transformation, then why not take a look over GISMA Business School London’s recently launched executive programme titled Digital Transformation from Zero to One. It focuses on digital concepts for start-ups as well as exploring digital transformation in both established corporates and society as a wider perspective.


18 September, 2018