MSc Data Analytics and Marketing | German Business School | GISMA
This course is delivered and awarded by Arden University at GISMA's campus in Berlin.
NEXT INTAKE: February 2018 EARLY BIRD DISCOUNT: 20%* off. Apply before the end of September 2017
You will learn how to use and analyse statistics, interpret and explain large datasets, and use this to take advantage of marketing opportunities.
This programme is designed, delivered and awarded by Arden University, a UK university monitored by the Quality Assurance Agency for England (QAA) and the UK government. Arden has helped 50,000 students succeed over 26 years of providing higher education to students around the world. In 2015, its Student Survey found that 79% of Arden’s students saw their career improve as a direct result of their studies at the University.
The course has also been aligned to the Chartered Institute of Marketing's (CIM) ‘Diploma in Professional Marketing’. This means that on graduation, you will be able to add even more value to your degree for relatively little extra time and cost by submitting your assessments to the CIM.
This course is relevant for those wanting to strive in today’s data-driven marketing landscape by turning analysis into useful insights and strategic business plans. This course is also appropriate to those wanting to gain an advanced understanding of marketing management and build a successful career in this sector.
You will be taught by Arden's faculty of experienced tutors, using a combination of both on-campus and online learning. This essentially means that you get the best of both worlds: regular, face-to-face contact combined with the flexibility to continue learning outside the classroom wherever and whenever you like with 24/7, multi-device, multi-media learning materials and a leading edge ‘virtual classroom’ study portal called ilearn.
You will learn using traditional texts alongside podcasts, webinars (online seminars) and interactive knowledge-checks to keep you engaged, focused and motivated throughout your studies. In addition, you will receive regular academic support from Arden’s expert tutors and your own student support coordinator for any administrative, technical or motivational help.
You will submit a range of different assessed work, with tutor feedback provided throughout to support your education. They will offer advice to help you improve and facilitate your understanding of how to use new theories and skills in real situations.
You will be expected to complete:
- Case study
- Research proposal
You will study a diverse selection of specialist topics, as well as learning how to extract relevant information from large databases and use it to inform important business decisions. You will also gain the skills to devise and manage strategic marketing plans.
- Strategic Marketing
- International Marketing
- Mastering Metrics
- Digital Strategy
- Data Handling and Decision Making
- Data Visualisation and Interpretation
- Research Project
After completing this course, you will be able to:
- Provide insightful advice on strategic marketing
- Use relevant data to influence decisions
This course will give you the skills you need to apply for senior marketing management positions in any sector.
Potential roles include:
- Marketing Director
- Head of Sales and Marketing
- Senior Marketing Analyst
- Senior Product Development Manager
- Senior Brand Manager
- Key facts
- Fees & funding
- Entry requirements
Study mode: Part-time / Full-time
Next intakes: February 2018
Duration: Part-time 24 months / Full-time 12 months