Grenoble MSc Marketing Management 

The Grenoble MSc Marketing Management is delivered by Grenoble Ecole de Management at GISMA.

NEXT INTAKE: September 2017  CAMPUS: Berlin, Germany  EARLY BIRD DISCOUNT: 20%* off. Apply before the end of March 2017


This course is delivered by both GISMA and Grenoble Ecole de Management (GEM), which is in the top 1% of business schools around the world.
You will attend classes at GISMA's central Berlin campus, which is located in the heart of the city - so you'll be right in the centre of Germany's exciting business community.
As the field of marketing becomes more and more important, the need for skilled marketing professionals who can keep up with the fast-paced business world is growing. This course will help you become one of these professionals, developing your understanding of marketing and giving you the ability to make effective decisions as a manager.

 

*Terms and conditions apply. Read more here

Accreditations and rankings

Grenoble Ecole de Management (GEM) is a triple-accredited institution by the Association of MBAs (AMBA), the Association to Advance Collegiate Schools of Business (AACSB), and the European Quality Improvement System (EQUIS).

 

Who is the Grenoble MSc Marketing Management for?

This course is aimed at ambitious graduates and experienced managers who want the formal qualification and training that will set them apart in the marketing field.

The programme will teach you the skills needed to become an effective marketing professional with the ability to maintain steady performance in the international business marketplace.

What will you learn?

  • How to make relevant marketing decisions.
  • Ways to marketing activity in international environments

 

Why take the MSc Marketing Management?

This course focuses on digital skills, ensuring that you are up-to-date with the latest digital marketing trends and methods.

You will learn from experienced faculty members, visiting lecturers from other prestigious universities, and business professionals. This will ensure that you develop an understanding of general marketing concepts and the practical elements of success in the field.

In addition to core business skills, such as accounting and international negotiations, you will cover a wide range of marketing topics, including digital analytics, content marketing, and brand management.

 

During the course, you will also take part in an integrative marketing case story. This means you will be able to put your skills into practice with a hands-on business example, using your new knowledge to create solutions to marketing challenges.

In addition, you will:

  • Study in the capital city of Germany, close to some of the most forward-thinking businesses in Europe
  • Gain a postgraduate degree from a highly ranked business school
  • Learn in an international environment, meeting tutors and graduates from different countries
  • Build your professional network through joining our alumni



Programme structure

 YEAR I

Digital Marketing 
  • Insight into Digital
  • IMC and Digital Models
  • Digital Analytics
  • Content Marketing

Strategic Management 

  • Strategic Marketing and Planning
  • Marketing Psychology and Consumer Behavior
  • Brand Management and Product Development
  • Managing Marketing
  • Qualitative and Quantitative Market Research

Marketing Management

  • Innovation through Design
  • Marketing Metrics and Pricing Policy
  • Customer Relationship Management
  • Project Management

Core Business Skills

  • Corporate Finance
  • Accounting
  • Intercultural Management
  • International Negotiations

Capstone course

  • Research Methods for Managers and Integrative Case Study

YEAR II

Final Management Project

  • The second year of the programme is dedicated to the Final Management Project, conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their preferred career. 

*Programme content subject to change

Employability rates

This course focuses on the practical business skills you need to succeed in marketing. Based on 2015 Grenoble MSc Marketing Management graduates who were employed at the time of the survey:

  • 75% have found a job within 2 months after graduation
  • 93% have jobs involving international projects
  • € 36,000 average salary (plus bonus)
  • 56% work in companies with over 5000 employees 

Our graduates are now working in a wide variety of fields – including marketing, business development, consulting, and management – and our alumni come from over 60 different nations.

In addition to the benefits of having this degree on your CV, our Career Services team will help you succeed in your job search. They will support you with job hunting, networking, self-assessment, and negotiating a salary, as well as delivering private one-to-one sessions to help you develop a personalised career strategy.

Non-EU students who need a Visa can look for work in Germany for up to 18 months after completing the course by applying for an 18-month postgraduate work visa.

  • Key facts
  • Fees and Funding
  • Entry requirements

Key facts

Location: Berlin, Germany.

Next intake: September 2017.

Duration: One academic year full-time on campus + Final Management Project.

Fees: € 22.000

Enquire now
Grenoble MSc Marketing Management Factsheet Application Form (Online)

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